The visual and audio summary of the Business To Business Marketing and Branding seminar and consulting process that I follow may be viewed/listened to in the video below for those who prefer to take in information from an audio and visual perspective :-

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For a quick rundown of the sections that we will go through should you employ me to conduct consulting/training in your organization is as follows :-

  • Introduction
  • Differences Between B2C & B2B Branding
  • Branding Dimensions
  • Branding Process
  • Branding Pitfalls
  • Case Studies

Reasoning behind the structure is to first give a grounding in the fundamentals of the topic, to look at some of the terminology and establish the overall framework and methodology for marketing and establish branding excellence to other organizations as opposed to the more common marketing and branding targeted to individual consumers.

It is important to make clear distinctions between the branding and marketing process in terms of the goal of selling products and services to other organizations. Whether your business to business marketing efforts are for the purpose of the partner company reselling your products as a component of their finished product [as part of an OEM business partnership] or; for the purpose of the partner organisation reselling or distributing your product – there are key fundamentals that need to be brought to mind and paid attention to if one organisation is going to be successful selling to another as the success of the selling company and the one selling to the end user are tied.

The Equity of the Brand is explored in the “Branding Dimensions” section and gives the marketer the fundamental business parameters on which to focus on in order to raise the equity of the brand in order to make the selling, marketing of the organization’s products and/or services run more smoothly.

The “Branding Process” section deals with some of the organizational complexities that need to be address if successful B2B Branding and Marketing ongoing campaigns are to be executed within the company. Ownership and management involvement is a key component that is addressed as this is one of the reasons why companies fail to make as much out of the B2B Products & Services as they otherwise could be if they do not adopt some of the structure and process management highlighted within this consulting process.

Finally we look at why some organizations fail in their B2B marketing and branding efforts by examining real life cases in order to extract the key learnings so we make sure that we do not make the same mistakes.

Do get in touch if you would like to discuss receiving some B2B branding and/or marketing consulting and training within your company.

Success,

-Stephen C Campbell

 

 

As in all areas of life, we as humans need to get outside help in order to help us to get closer to where we need to be in as short as time as possible. This rule also applies to the business scene in Bristol as we see that many of the corporate leaders as well as the SMEs are looking to take advantage of the business coaches that are in the region to come into their organisations and assist in the development of business, sales and marketing strategies. Based in Bristol – I find myself working with clients all over the country but in recent months have been providing consulting services for more local clients.

This was part of the reasoning behind the launch of bristol business coaching Bristol Business Seminar (www.BristolBusinessSeminars.com) which gives me the opportunity to impart quality strategic business, sales and marketing information for those who are not yet ready for or sure about taking on one on one consulting.

Due to the technologically advanced world in which we live, I have found that there is a rising trend in those organisations that are looking to really embrace the internet and to make their business websites work as equity in their businesses. As we manage multiple websites in various market sectors the focus on the next bristol business seminar will most likely be focussed on the bristol internet marketing needs for businesses.

If you are looking to work with a business coach to help to your organisation to the next level, then please do not hesitate to get in touch to see how we can work together.