In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they can present their message to the end user customer base at large.

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Key points :-

  • Channel Marketing strategy definition
  • Use the internet as a [primary] marketing channel
  • Adding Innovation into your business model
  • Supply and demand
  • Ideal Client Profiling
  • Pricing Strategies are driven by the amount of uniqueness built into your product
  • Pricing is also drive by the particular Channel to Market that is used by the business
  • Product funnel : developing a range of product and services to offer the end user marketplace

Do let me know if you have any comments, get in touch as I’d be happy to discuss.

Stephen C Cambpell

Hi,

Now on to partii of the sample of the recent Business Strategy presentation given at Cass Business School : this sample is talking about the process of Category Marketing.

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Key points :-

  • Focus on Category Marketing
  • Take time to carefully determine which specific category your product or service fits into
  • The category of the market that you occupy will determine how you reach your end user

At the end of last year my business partner and Public Relations Expert Kelvin Graham put on an event at Cass Business School where I spoke about Marketing Strategy Development with a focus on using the internet as a primary marketing channel. You may listen to an exerpt here – let me know what you think

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Key points :-

  • Branding is a key component of a company’s marketing strategy
  • Consider what your brand is
  • Determine how you will communicate your brand to the world at large
  • Ponder your brand as the business owner
  • Consider the brand of the company as seperate and distinct from your personal brand