top ten business books

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

  • Technology
  • Frequently Manufactured Consumer Goods
  • Beauty
  • Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

  • Fujitsu
  • NEC
  • JC Decaux
  • Proctor and Gamble
  • Amazing Harmony
  • Hewlett Packard
  • British Telecommunications

                                   …. and conducting business with these companies in countries including …

  • United States
  • France
  • Germany
  • United Kingdom
  • Switzerland
  • Japan
  • South Korea
  • Hong Kong
  • Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

  • Channel Marketing
  • Ideal Client Profiling
  • Marketing Segmentation
  • Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

 


Name Company Notes
 Jay Abraham

jay abraham

9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

 

Stephen Pierce

stephen pierce A great resource from someone who has been there and done it – from nothing
 David Abingdon

david abingdon a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
 Abigail M. Thernstrom

 

Abigail M. Thernstrom The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem.
Dan Kennedy

Dan Kennedy Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs
 

H W Brands

H W Brands Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
Peter Drucker

Peter Drucker The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
David Sandler

David Sandler The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Richard Branson

Richard Branson In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
 W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



I tend to give a lecture or short talk to business owners once a month, in addition to this in my consulting work I am frequently astonished at the lack of discipline that businesses have when it comes to developing and implementing ongoing marketing strategies.

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Given that marketing [and the resultant sales] are the life and soul of every company I am continually baffled at how little time business owners pay to marketing. The title of this article is ‘small business marketing ideas’ but when talking to executives from corporates I see a tendency to continue doing what has been done in the past.

That, of course will guarantee past results ! So – what are some of ideas that business owners can start to think about in order to effect change in their organisations ? Without looking at the details of the business of the reader, I would like encourage taking a look at the field of …

  • Channel Marketing

… that it to say; stop and think about the various routes ‘Marketing Channels’ that you are currently using to …

  • a) Get your message out to prospective clients
  • b) Deliver your products and services to the end user

Take for example; some of the large supermarkets – here in the UK we have bit ‘T’, ‘S’ and ‘A’. They present their messages to us via the television, via the internet, newspapers, radio, billboards, flyers and the list can go on. In addition to this we can purchase the goods that they have on offer via the internet, via the TV or we can of course go into the store. We have described various Channels To Market that the supermarkets use to ultimately get us to purchase their goods.

Now, one of the lessons that we can learn from this is that there are / can be / should be various means / methods / techniques in use at any point in time as part of our ongoing marketing strategies. This is of course an ongoing process and something that will be developed / strategised and worked out during any business strategy consultation.

Marketing is a skill and discipline that many business owners who are experts at their particular business field often fail to appreciate – this is not something is done when it comes to Accounting and Finance and Manufacturing, the expert is normally called in to perform these functions. Marketing is the most important part of your business – do not leave it to chance, get expert help that can help you develop an ongoing coherent strategy from which to work from.

If you have any questions about this and would like to discuss personal consulting and coaching with me Stephen C Campbell, do not hesitate to get in touch ….

 

How To Get Website Traffic

We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a …..

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….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this post. No matter how great the graphics may be or how well designed any website may be, it is of little use if the people who the information contained therein never ever come across the site. This is where the ever moving and rather complicated matter of how to get website visitors come into play so that when searching for specific subject matters users come across the website to meet their needs.

Many are confused over this matter and that is one of the reasons behind the launching of InternetAdvertisingTechniques.com [click the hyperlink above]. The amazing recently developed technology will enable anyone to drive targetted traffic to their website. If you are reading this and you have a blog, social networking page, small business website or an information product – you are strongly advised to go to InternetAdvertisingTechniques.com to see how you can start to generate website traffic today.

Best of all – you can get the information you require – FOR FREE.

Check it out and let me know what you think.

To your internet success,

-Stephen C Campbell

I was priveleged to act as a resident Business Consultant at the latest BStartup show at Olympia which took place …

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… on Thurs 26th anf Fri 27th November 2009.

I conducted Business Strategy Consultations for many businesses, however in particular we worked with www.InMarketingConsultancy.com who was ably represented by Rosamaria Reig.

The company works to assist Spanish based companies to conduct business in the UK and also those UK based organisations who need marketing expertise to be able to operate and sell in the Spanish market.

 

Business Marketing & Strategy

Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.

One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.

This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.

More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.

Stephen C Campbell

I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by the business owner is :-

  • Throwing up a website
  • Placing multiple Ads in Yellow Pages
  • Placing Ads in the classifieds

Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-

  • Defining the message of your product/service
  • Working on your brand
  • Looking at Marketing Channels
  • Going through the Marketing Segmentation exercise
  • Pricing

… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.

This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.

What do you think ? any comments ? do let me know.

Best,

-Stephen C Campbell

Customer Testimonials

Another Business Customer Testimonial from (a United Kingdom based United States Entrepreneur) my friend and Business Partner …

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… Bill Moore [www.asmilingworld.com/] As Marketing [and the resultant Sales] are the life and soul of every business idea [and organisation] so therefore it is essential to get a solid Marketing Strategy developed at the outset.

Stephen C Campbell

Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …

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… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.

Stephen C Campbell


Business Marketing Plan

Here is a podcast of the 1st question posed to me on the Drive Time Show for PassionRadioBristol on 15th June 2009. This 4min 30second discussion covers the following :-

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  • A Business Marketing Plan Is The Foundation Of The organisation :-

Just as any building needs a really good foundation, it is paramount that business appropriately understands the Category of their product as well as having a clear understanding of their target End User Client.

The Business Marketing Plan consists of several components, one which is important is that of :-

  • Channel Marketing

The particular route / channel that a company chooses to use to sell their product through will have a bearing on the price as well as by default defining ones end user client profile.

If one has no experience of marketing one is advised not to fall in love with their product and to focus their energy and attention on the End User who will be eventually using the Product and/or Service. Understanding how the people who will be using your product will put the business owner in a strong position to be able to further shape the product to meet the needs of the end user client.


As I continue to act as a Management Consultant working with companies from various industry sectors looking to devise and craft out go to market strategies. It is sometimes interesting to note some of the differences that I encounter when dealing with businesses that are based in London versus those who are [of course] not. I am based in the South West of the United Kingdom and travel to London for business often. London being at the centre of the economy of the United Kingdom and in fact dominating the world when it comes to certain markets – brings with it certain challenges.

For sure – whether you are operating you enterprise in London, New York or Tokyo you will need to ensure that you are operating according to a structured marketing and business plan. You Brand will of course be carefully defined and the message that you want to portray to the marketplace at large will be communicated through those marketing channels that you know your end user clients await. Very simple to state I know but quite another thing to actually do.

If you are reading this and you need help in your business, need someone with an excellent academic record and worldwide experience to come into your organisation and Thin Slice through your current operational plans – or if you have no plans to work with you to create your business strategy then, please do get in touch. Read my Business Strategy Biography and then drop me a note and then we’ll see where it leads.

Best to your business,

-Stephen C Campbell