If you are in business then like it or not, you have to accept that your current and potential clients are searching for the products and services that you have to offer by using the major Search Engines of the world i.e. Yahoo, Google, Bing.
Your consumers increasingly spend more and more time using the search engines to locate, products, services and information that you want to sell to them ! And unless you as a business owner strategically work to make sure that those who are searching for your products, services and information find YOUR details [and not that provided by your competitors] you are missing out on opportunities to bring clients into your marketing funnel.
It is a sad fact that most business owners focus solely on paid search – Google Adwords being the most widely known method of advertising your website. This is despite the fact that according to recent data
- 88 Percent Of Online Search $$££s Are Spent On Paid Advertising
- 85 Percent OF Searchers Click On Organic Results
If only business owners could understand and grasp the fact that Search Engine Marketing presents a really unique Opportunity to connect with potential customers – they would divert some of their Paid Advertising Budget and dedicate it to attracting Search Engine Customers.
As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out.
One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers & other mobile devices) by the population at large. Of course it could be pointed out that this is mainly for personal & social purposes; however – the business person must also consider those business purchasers looking for information (as we consider business to business marketing) and; those end user clients who are out searching for news and information using their mobile devices. Given the small screen size, it is becoming critical not to present searchers with a full blow website but with the reduced options given by your business mobile website.
One of the things to point out is that for those searching for news and information using their mobile devices is that they probably are not looking to read essays on your company, latest press releases and full length biographies concerning your business’ executive staff.
More to the point is that they wish to contact your company and find out where you are located. Granted, in some cases it may be that internet searchers are looking for detailed information but for the purpose of the mobile website – I am of the opinion that ‘less is more’. That is to say – when it comes to the options given on a mobile website, present the user with contact details and location information as a basis and; give them the option to access the full blow business wesbite as well.
As a business strategy consultant I am pointing out the fact that the options presented in your mobile marketing business website should be a subset of your ongoing business strategy (not an afterthought or something passed on to someone in the company who has some technical information & knowhow !).
What we call a ‘tap to call’ mobile marketing wesbite will be sufficient for the majority of businesses; this would in most cases have location map details included allowing the searcher to easily contact your company (and will have the option to access your full website).
Managers and business leaders – please do not relegate the decision making regarding the mobile business website that your company must have down to the technical staff. Bring the decision and strategy direction up to the business level discussions where revenue generation is being considered and how the company can bring more customers into the marketing funnel.
Mobile marketing business strategy is included as a full session in my consulting and training work – if you’d like to engage with a consultant with an international perspective and experience in working with multiple blue chip organisations, feel free to get in touch in order to discuss your business and internet [including mobile] marketing strategy today.
To your business success,
-Stephen C Campbell
We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a …..
….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this post. No matter how great the graphics may be or how well designed any website may be, it is of little use if the people who the information contained therein never ever come across the site. This is where the ever moving and rather complicated matter of how to get website visitors come into play so that when searching for specific subject matters users come across the website to meet their needs.
Many are confused over this matter and that is one of the reasons behind the launching of InternetAdvertisingTechniques.com [click the hyperlink above]. The amazing recently developed technology will enable anyone to drive targetted traffic to their website. If you are reading this and you have a blog, social networking page, small business website or an information product – you are strongly advised to go to InternetAdvertisingTechniques.com to see how you can start to generate website traffic today.
Best of all – you can get the information you require – FOR FREE.
Check it out and let me know what you think.
To your internet success,
-Stephen C Campbell