It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in the conversation or maybe viewed on a business card.

Now consider the rise in use of mobile phone, or should we say – smart phones and the number of tablet devices that are being used to access the internet on a daily basis. It is with that in mind we can attach the significance of businesses making their websites easily accessible for mobile devices.

So the question is, are you a local business owner ? are you responsible for marketing your business and for getting the message out to the world at large ? if so then what is the current state of your website in terms of allowing clients to have easy access to the content that they are looking for within your site.

Due to the market demand and customer feedback we have started to provide mobile marketing websites for businesses – take a look at our sister websites over at http://www.MobileMarketingBusinessWebsites.com/ which will give you an idea of the what a mobile website is, why you need it for your business and how you can get in touch with us so you too can have the right mobile website for your business.

When we say ‘the right’ mobile website for your business, what do we mean ? well to be brief, most of the times when someone is searching on a mobile phone, they are not interested in reading an essay on your company, they most probably want to know your location and in many cases just want to call your business. This is where the ‘Tap To Call’ mobile website comes into play – this gives the searcher a simple mobile website of your business with only a few options, one of which is a BIG BUTTON which when they tap it; they call direct to your company.

As you continue to plan and refine your business strategy – be sure to include the mobile marketing specifics into all of the marketing execution that you do.

To your mobile marketing success,

-Stephen C Campbell

 

For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart.

With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and in many cases make many key individuals with very specific skills leave the company.

This is where I see in the near future the use of corporate business strategy consultants [such as myself] becoming more and more in demand as companies look for that vital input of skills and strategies.

The problem that businesses face of cours is that of needing a particular role fulfilled and, not having the time to train staff to be able to perform that role. In these instances will turn increasingly to external expertise.

The beauty of using external expertise is the vast amount of perspective, knowledge and experience that they bring. Also, I have found one great advantage being that I often come having worked in multiple industries whereas we see that typically an executive may have been with one company and in that industry for over a decade.

This perceived strength I have found, is something that in fact acts as a weakness as consultants are able to use strategies and tactics from other industries, modify them and bring benefit to completely different industries.

If you are a manager, person of influence, agency executive maybe looking for someone to help kick start a particular business circumstance, consider this post and – I’d be more that interested in hearing your perspective.

To your success,

-Stephen C Campbell