It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in the conversation or maybe viewed on a business card.

Now consider the rise in use of mobile phone, or should we say – smart phones and the number of tablet devices that are being used to access the internet on a daily basis. It is with that in mind we can attach the significance of businesses making their websites easily accessible for mobile devices.

So the question is, are you a local business owner ? are you responsible for marketing your business and for getting the message out to the world at large ? if so then what is the current state of your website in terms of allowing clients to have easy access to the content that they are looking for within your site.

Due to the market demand and customer feedback we have started to provide mobile marketing websites for businesses – take a look at our sister websites over at http://www.MobileMarketingBusinessWebsites.com/ which will give you an idea of the what a mobile website is, why you need it for your business and how you can get in touch with us so you too can have the right mobile website for your business.

When we say ‘the right’ mobile website for your business, what do we mean ? well to be brief, most of the times when someone is searching on a mobile phone, they are not interested in reading an essay on your company, they most probably want to know your location and in many cases just want to call your business. This is where the ‘Tap To Call’ mobile website comes into play – this gives the searcher a simple mobile website of your business with only a few options, one of which is a BIG BUTTON which when they tap it; they call direct to your company.

As you continue to plan and refine your business strategy – be sure to include the mobile marketing specifics into all of the marketing execution that you do.

To your mobile marketing success,

-Stephen C Campbell

 

Now, onto part ii of this post on making e-commerce work for you in line with selling your books online with your home business.

If the budget for your online business is permissive, you may want to seek the aid or advice of an Internet marketing business. An Internet marketer or e-marketer can provide valuable information about market trends in the e-commerce world. If resources are tight, however, you can make e-commerce work for you by simply following these:

Customer Assistance Service

One way of getting a good objective look at your online business is to see or experience it through the eyes of your prospective market.

For example, your home business is a bookseller business; obviously, the first thing you have to promote is your book collections. You have to make sure that your working website has all the books that you offer. Updating your website about what new books have just come in and what items are out of stock will make your customers feel up-to-speed with new releases and wont be disappointed if ever they order the out-of-stock book.

This is a value-oriented service to your projected market. It shows that you are providing personal attention to your clients even though there is no face-to-face transaction.

If your website is interactive (with chat rooms, customer feedback, discussion boards, etc.,) then you can offer a responsive and user-friendly purchasing experience to your clients. You can also offer coupons, discounts and special offers to your customers as a way of enticing them back to your business.

For more information see http://www.onlinebooksellingbusiness.com/ and we’ll finish this up in another post.

Stephen C Campbell