There can be no doubt that the world has changed in terms of how we communicate with each other, how we use mobile phones on a daily basis and how the visibility of a business on the Internet can translate into literally millions of dollars of revenue.
As the Internet is to be positioned as a key component of any company’s marketing strategy Apps for Businesses have become something that is almost a must have so that clients can have your business’ information at their fingertips. This is of course one reason why we (as a part of our consulting and Mobile Website development) have decided to develop Apps for Businesses.
Apps for local businesses are needed because customers almost have an expectation that your company will have Internet visibility, also with the ever increasing use of Mobile Marketing and of the App Store as promoted by Apple along with the Android Apps store, the marketplace have been accustomed to using Apps for all kinds of purposes. With that in mind, this plays straight into the strategy of the business owner i.e. give the marketplace what they are accustomed to, give them an App so that they can download be able to have constant access to your company’s news and information from their mobile device.
It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in the conversation or maybe viewed on a business card.
Now consider the rise in use of mobile phone, or should we say – smart phones and the number of tablet devices that are being used to access the internet on a daily basis. It is with that in mind we can attach the significance of businesses making their websites easily accessible for mobile devices.
So the question is, are you a local business owner ? are you responsible for marketing your business and for getting the message out to the world at large ? if so then what is the current state of your website in terms of allowing clients to have easy access to the content that they are looking for within your site.
Due to the market demand and customer feedback we have started to provide mobile marketing websites for businesses – take a look at our sister websites over at http://www.MobileMarketingBusinessWebsites.com/ which will give you an idea of the what a mobile website is, why you need it for your business and how you can get in touch with us so you too can have the right mobile website for your business.
When we say ‘the right’ mobile website for your business, what do we mean ? well to be brief, most of the times when someone is searching on a mobile phone, they are not interested in reading an essay on your company, they most probably want to know your location and in many cases just want to call your business. This is where the ‘Tap To Call’ mobile website comes into play – this gives the searcher a simple mobile website of your business with only a few options, one of which is a BIG BUTTON which when they tap it; they call direct to your company.
As you continue to plan and refine your business strategy – be sure to include the mobile marketing specifics into all of the marketing execution that you do.
This is a critical question that is being answered on a daily basis by the most successful corporations around the world. This extremely important topic is one that is relevant for every business …
… no matter what industry or size of organisation. In other words the question to be answered is :-
what is you Promotional Channel Marketing Strategy ?
… of course, we know that Channel Marketing can readily be split into two main categories, that of delivering your product and/or service to the market place and; the specific channel used to promote your company’s products / services.
In some cases you can use the same channel for both consumption and delivery but in many cases there will need to be a careful blend of pushing the message of the organisation through specific channels and, using various channels more that others and therefore driving customers to take specific actions in order to get them into the marketing funnel.
One of the best things you can do today is to stop and take a blank piece of paper and consider the blend of channels that you are actively using the promote your products and services to the world at large.
The blend is critically important as the blend that you use will be based on the results of your market segmentation activities in line with who you are selling to and where they congregate in terms of what the best medium is to use to deliver your message to them.
This is but one small part of a component of developing a business strategy.
Thoughts, comments ? want to work together [nationally or internationally] ? feel free to get in touch.
At the end of the day, your goal for all social media projects should be to earn some type of return. Now, this return might not be immediate; and it may even take months or even a year to realize. But with that said, your goal should still be a return.
This is a continuation of providing information from my how to make money online product [InternetAndDirectMarketing.com]. In the bonus I have recorded a 2 CD set on social media marketing strategies. Now back to the theme. With that in mind, think about how you can make your social media marketing ventures more profitable. One way you can do this is to cut down on the amount of time you spend doing things that aren’t profitable.
For instance, on a daily basis, you might receive Facebook friend requests, Twitter follower requests, and other requests; however, rather than processing each one as it becomes available, you should think about doing it on a weekly (or at least daily basis). Alternatively, you might consider using social networking sites with your phone.
This will allow you to make requests, accept requests, and perform updates when you have free time, but are not near a computer.
Diversity is not just a “Feel Good Issue” in fact it may be more of a correct statement to classify Diversity as “A Critical Business Issue” i.e. there is a compelling business case for diversity. Today’s customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming more and more global on a daily basis. In fact, companies who want to be the winners in their market space and particularly those who want to be big winners, simply cannot afford to practice and conduct business with policies of exclusion in existence.
The companies who want to succeed are the ones who take Diversity beyond the Human Resources department and make it a part of the fabric of the everyday business transactions. These companies take Diversity to a level where they become role models to other companies in terms of inclusion as they welcome employees with different styles, different perspectives, different ideas, different passports, different accents and different skin colors into all levels of the business. These employees are welcomed and are used to make decisions, develop products, engage with customers as a matter of course based upon their skill set.
I’ll conlude this thread in the next post, as always do contact me to discuss or if you need my assistance with your Diversity Strategy.