mobile marketing traffic

Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly.

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As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages.

Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good.

Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do.

If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so!

Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component.

Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it.

It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns.

Text messaging through SMS is the most common method for reaching people with mobile marketing. It is extremely powerful, but you also have to be very careful about how you use it.

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Most people have to pay for their text messages. They may get a few for free, but generally they can only receive a certain number of them. For this reason, people don’t typically like to see direct marketing.

Instead, it’s important to be more subtle with your marketing. There are two major ways to accomplish this:

  1. You can send them a friendly text or an informative text and simply drop a link to your website.
  2. You can provide them a valuable service or product for free, using that as a platform for your marketing.

A friendly message comes in the form of a quick blurb, news story, update, etc. You give someone a small piece of information, and just use your web address as a signature.

“Hey! Lady Gaga is giving a FREE concert to benefit the Pediatric Aids Foundation at the Blue Lounge tonight. See you there! http://www.WebsiteAddress.com Providing a valuable service or product is even more effective.

People love getting stuff for free, and you can use your freebie as promotional material by including marketing within the giveaway. For example, you could create some sort of valuable service people would want in the niche. Using the record store example, you might create a page where people could hear samples of the current Top 40 songs, as well as music clips from local artists.

Then you could send a message like this: “Check out our new free music clips page at http://www.WebsiteAddress.com. Hear samples of Top 40 hits, as well as music from local bands!”

This will get people to look for your messages and pay attention, because you’ll always be providing something of value to them.

In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of  what we call “Multi Channel Marketing” which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? one may ask. Well it is for the exact reason that is has been shown that many people will not end up purchasing a product until they have heard about it through a number of different sources or what we call marketing channels.

This is why it is so important not to focus all your marketing efforts just on one channel, such as :-

  • Print Advertising
  • Flyers
  • Leaflets
  • Word of moout
  • Email
  • or even Television Advertising.

There are so many different marketing channels that are available for any company to make use of in order to a) promote its products and services and b) to actually deliver given products and services into the hands of customers, with that said it is advisable to make the efforts to divide up and spread out company advertising and marketing efforts and making use that multiple marketing channels are used. This is particularly true when we speak of digital marketing; this in itself is a marketing channel that can readily be further sub divided into sub digital marketing channel through which specific and targeted marketing messages can be pushed.

Looking into multi channel marketing further, another reason why companies may well want to look deeper into making use of multi channel marketing a key component of their top level business development strategies is the fact that different channels are likely to reach different target market segment customers. One simple classification can be made with the use or non use of digital marketing; it is clear that some customers that may wish to be reach may spend a lot of time on the internet, whilst a certain segment of the population may not want to or care for using computers in their everyday lives.

When it comes to the topic of direct marketing; the evidence shows that some people just tend to throw away direct marketing mail items without even looking at them, while others always look to see what type of deal are on offer from the company in question.

The points above are made in order to illustrate the fact that by using multiple marketing channels companies will be able to reach more people in total with their product and service offering messages. Of course with any coherent marketing strategy development and execution appropriate research into the desired target market in advance will determine which types & classfications of channel marketing to make use of. Marketing professionals will then be able to determine which channels to market are more likely to reach the client that they are attempting to reach.

When it comes to online internet and digital marketing [search engine and social media] methods this can a great way to reach those that are known to be tied to their technologies that continually interface with the internet, on the internet there will be certain clients [all of this would be defined within the definition of the ideal client profile for the business] while more traditional print, radio, and television advertising might be better methods for reaching those that are maybe more elderly or prefer not to be using the internet as often as other target market clients.


Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct

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position in terms of the overall business strategy development activities that will determine where the company is going.

The question is, where is the internet to be placed in terms of the development of the corporations marketing strategy and the answer is as a marketing channel.

Channel marketing is a component of the ever popular marketing mix, more commonly known as the 4 P’s and comes under the Promotion and Place P’s :-

  1. Promotion is for getting the message out to the world at large
  2. Place is for the channel where the user purchases the product and/or service

For the small business owner and work from home entrepreneur – I have developed the Internet And Direct Marketing blueprint which is an internet marketing training course designed to give the internet marketing entrepreneur the tools to market their product making full use of the internet.

As for the corporates – they should look at the internet in two ways :-

  • As a marketing channel to promote the products and services of the organisation
  • As a distribution channel from which the end user customer will end up consuming the products/services as developed by the organisation

If you are reading this as a result of you wanting to gain some expertise in making use of the internet as a marketing channel, check out the internet and direct marketing blueprint.

Any thoughts, comments ? get in touch and let me know.

To your Internet Channel Marketing success,

-Stephen C Campbell