Mobile marketing has the power to reach more people with less competition. You won’t have to compete with hundreds of spam emails, and you can reach people in just minutes!
Because people carry their phones with them everywhere they go, your messages can be in their hands in just moments.
You won’t have to wait for people to get around to checking their email. You won’t have to worry about being stuck between hundreds of spams in a flooded inbox. You’ll have direct access straight to the people you want to reach.
Additionally, people are captive audiences when reading text messages.
Since text messages are so short, you have to keep them straight to the point.
This means more people will take the time to pay attention and read your message. Some people may not want to read a longer email.
There won’t be another method with this much potential to come along for decades, and it’s still in its infancy.
I suggest jumping on this incredibly powerful method right now, because you are once again thinking, “Why didn’t I jump on this when I had the chance?”
Mobile marketing can be very powerful if it is used properly, but most people have no idea how to use it for the most profit. The vast majority of people aren’t using mobile marketing at all, and those that do are typically not using it correctly.
As I mentioned earlier, it’s a bad idea to send direct marketing messages. People aren’t going to want to pay for a text message that is nothing but a sales message. That’s why it’s important to provide value in your messages.
Text Message “Subjects” One of the most important things you can do to increase the amount of traffic you get from your text messages is to use really compelling lines to open your message. This is the first thing people will see before they even open the message, so it’s important that the first line be really good.
Think of it as your headline, or like the subject of an email. It needs to grab attention and get people to read the rest of your message. Use a Clear Call-to-Action It’s vital to include a clear call-to-action in every message. You can’t expect people to read your mind. Let them know exactly what you want them to do.
If you want them to visit a web page, tell them to. If you want them to come by your store, give them directions and tell them to come on down. If you want them to reply to your text message, tell them so!
Too many marketers forget to include a call-to-action in their marketing material, and they just sit around wondering why their campaign didn’t work! Don’t forget this incredibly vital component.
Encourage Viral Buzz Viral marketing is something that is incredibly easy to perpetuate in mobile marketing. If you have an offer that is really one-of-a-kind or special in some way, don’t forget to ask people to tell others about it.
It’s very simple for someone to text a message to a friend when they find something interesting, so be sure to encourage this. It will help you get the most out of your text campaigns.
SMTP messaging is typically free, while SMS messaging is not. You may be wondering which you should use, or if you should use both. I suggest using both. SMTP messaging is a little more powerful than text messaging, because it’s …
… not subject to the same limits, but you have to be very careful when using SMTP.
For one thing, because SMTP is sent via email, you’re subject to the same laws email marketers are. Be sure you know the CAN-SPAM act inside and out and you comply with it, because one mistake could cost you as much as $11,000 in fines!
SMTP is also very unreliable. Since it’s free, cell phone carriers don’t have to deliver those messages at all. For this reason, SMTP messages are often delayed, or even never received at all.
If you’re going to use SMTP, I suggest making the most of all the features. Embed other media, use longer messages, but don’t forget to send a quick SMS message to supplement in case the recipient never receives the SMTP version.
Here’s the best SMS platform I’ve found in terms of service and value : www.SendTextAlerts.com (unlike most providers there is no per message fee and they also include their ‘TextnPix’ service for free)
In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of what we call “Multi Channel Marketing” which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? one may ask. Well it is for the exact reason that is has been shown that many people will not end up purchasing a product until they have heard about it through a number of different sources or what we call marketing channels.
This is why it is so important not to focus all your marketing efforts just on one channel, such as :-
Word of moout
or even Television Advertising.
There are so many different marketing channels that are available for any company to make use of in order to a) promote its products and services and b) to actually deliver given products and services into the hands of customers, with that said it is advisable to make the efforts to divide up and spread out company advertising and marketing efforts and making use that multiple marketing channels are used. This is particularly true when we speak of digital marketing; this in itself is a marketing channel that can readily be further sub divided into sub digital marketing channel through which specific and targeted marketing messages can be pushed.
Looking into multi channel marketing further, another reason why companies may well want to look deeper into making use of multi channel marketing a key component of their top level business development strategies is the fact that different channels are likely to reach different target market segment customers. One simple classification can be made with the use or non use of digital marketing; it is clear that some customers that may wish to be reach may spend a lot of time on the internet, whilst a certain segment of the population may not want to or care for using computers in their everyday lives.
When it comes to the topic of direct marketing; the evidence shows that some people just tend to throw away direct marketing mail items without even looking at them, while others always look to see what type of deal are on offer from the company in question.
The points above are made in order to illustrate the fact that by using multiple marketing channels companies will be able to reach more people in total with their product and service offering messages. Of course with any coherent marketing strategy development and execution appropriate research into the desired target market in advance will determine which types & classfications of channel marketing to make use of. Marketing professionals will then be able to determine which channels to market are more likely to reach the client that they are attempting to reach.
When it comes to online internet and digital marketing [search engine and social media] methods this can a great way to reach those that are known to be tied to their technologies that continually interface with the internet, on the internet there will be certain clients [all of this would be defined within the definition of the ideal client profile for the business] while more traditional print, radio, and television advertising might be better methods for reaching those that are maybe more elderly or prefer not to be using the internet as often as other target market clients.
As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …
“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”
… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.
So you want to get into Internet Marketing, you want to take advantage of the power of the internet and make money online. To be successful on the internet you may well have heard that the money is in the list. Why? well, when you have a list you can Market to the list by using Email – hence the term Email Marketing. At the http://www.EmailMarketingInformationCenter.Com/Â you can get an expertly prepared List Building course that I have had the pleasure of collaborating with Jimmy D. Brown on.
Shorten the learning curve and go check out the free report and prevent yourself from making some of the mistakes made by others. That’s it for today, go check out the report at http://www.EmailMarketingInformationCenter.Com/ and let me know how you get on.