In this exerpt from the presentation given at Cass Business School in November 2008. Here I talk about Channel Marketing and the importance of ensuring that you have carefully defined your Channel Marketing Strategies. In particular, businesses should be making full and complete use of the Internet as a Primary Marketing Channel through which they can present their message to the end user customer base at large.
Key points :-
- Channel Marketing strategy definition
- Use the internet as a [primary] marketing channel
- Adding Innovation into your business model
- Supply and demand
- Ideal Client Profiling
- Pricing Strategies are driven by the amount of uniqueness built into your product
- Pricing is also drive by the particular Channel to Market that is used by the business
- Product funnel : developing a range of product and services to offer the end user marketplace
Do let me know if you have any comments, get in touch as I’d be happy to discuss.
Stephen C Cambpell
The businesses which set themselves apart from the rest are the ones which constantly innovate and implement creative sales and marketing strategies in order to ensure that the company’s product and services get to the end user based upon the actual profile of the end user customer. The company’s which generate the most revenue are the ones which define their marketing channels and also carefully define the profile of their end users. In order to do this company’s constantly update their business strategy and tweak their sales and marketing strategy so that the constantly changing marketplace does not leave them moving in the wrong direction.
Where can the work from home business person go to improve their sales and marketing and business strategy skills ? Well, the internet is the place to turn to there are some great resources out there and the business person should certainly set aside time to develop their business skills. Look at this as a professional sport and strive to be the best as you can and follow proven strategies and have your marketing channels defined along with you market segmentation and provide the best service as possible to your end use customer.
Stephen C Campbell
Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.
That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/
Stephen C Campbell
PS : let me know what you think
The only thing that would arise in your my mind to have your own business is how to begin. What are the different start ups for business?
When thinking of the types of start-up businesses , there seems to be a million different things that have to be taken into consideration. Finding money, perfecting a service, product or line, making important connections, and other tasks create a bewildering array of decisions that need to be made. Choosing the particular niche of the market that you operate your business is critical – see http://www.winningintheniche.com/ for expert information on helping you take your startup business to the next level.
One such decision that shouldn’t be overlooked is the type of organizational structure you’ll be using. There are multiple kinds, but all of them are chosen on the basis of taxes, management direction, and matters of legal liability. This is important to businesses start-ups as well as ensuring you target the correct end user customer by carefully defining the market segment(s) in which you choose to operate. Some ‘start up small businesses’ ideas available on the internet can be an effective tool as you start your own.
Training and coaching is something which will accelerate the growth of your home business. I thoroughly recommend this excellent resource on Niche Marketing at http://www.winningintheniche.com/ by Stephen Pierce and Patric Chan who are worldwide recognized experts in internet marketing.
More on this in another post : Stephen C Campbell