In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of  what we call “Multi Channel Marketing” which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? one may ask. Well it is for the exact reason that is has been shown that many people will not end up purchasing a product until they have heard about it through a number of different sources or what we call marketing channels.

This is why it is so important not to focus all your marketing efforts just on one channel, such as :-

  • Print Advertising
  • Flyers
  • Leaflets
  • Word of moout
  • Email
  • or even Television Advertising.

There are so many different marketing channels that are available for any company to make use of in order to a) promote its products and services and b) to actually deliver given products and services into the hands of customers, with that said it is advisable to make the efforts to divide up and spread out company advertising and marketing efforts and making use that multiple marketing channels are used. This is particularly true when we speak of digital marketing; this in itself is a marketing channel that can readily be further sub divided into sub digital marketing channel through which specific and targeted marketing messages can be pushed.

Looking into multi channel marketing further, another reason why companies may well want to look deeper into making use of multi channel marketing a key component of their top level business development strategies is the fact that different channels are likely to reach different target market segment customers. One simple classification can be made with the use or non use of digital marketing; it is clear that some customers that may wish to be reach may spend a lot of time on the internet, whilst a certain segment of the population may not want to or care for using computers in their everyday lives.

When it comes to the topic of direct marketing; the evidence shows that some people just tend to throw away direct marketing mail items without even looking at them, while others always look to see what type of deal are on offer from the company in question.

The points above are made in order to illustrate the fact that by using multiple marketing channels companies will be able to reach more people in total with their product and service offering messages. Of course with any coherent marketing strategy development and execution appropriate research into the desired target market in advance will determine which types & classfications of channel marketing to make use of. Marketing professionals will then be able to determine which channels to market are more likely to reach the client that they are attempting to reach.

When it comes to online internet and digital marketing [search engine and social media] methods this can a great way to reach those that are known to be tied to their technologies that continually interface with the internet, on the internet there will be certain clients [all of this would be defined within the definition of the ideal client profile for the business] while more traditional print, radio, and television advertising might be better methods for reaching those that are maybe more elderly or prefer not to be using the internet as often as other target market clients.


As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies.

After all, business strategies help us ensure that our business is running well, and that they are the best they can be. Business strategies help us maximize the profit, while helping us with the budgeting and give us tips on how to set up a business and as well as how to maintain it.

This article will focus on business strategies for small businesses, that’s because, they are pretty common.

  • One of the more effective business strategies, for small and even big businesses, is be creative. Do not just stick with the common small business located in your area. Be creative. Think of a business that you can start with a small budget, but you can gradually upgrade and will be profitable. Typing jobs are okay. You can also set-up a printing shop.
  • Be wary of your surroundings. Take note of the other small business located in your area. Write all of them down, and see which are the most common, which have the most customers and hence, most profit, and which are the least common. This list will help you on what kind of small business that you should set up.
  • Be courteous, kind and friendly with your customers. If you have already setup your small business, doing all these three things I’ve mentioned will make sure that your customers will be coming back to you because of your pleasing personality. It also helps to always interact with your customers.
  • Do more than what is expected. Give your all. Give it your 110%. This is because doing more than what is expected will make sure that your customers will be pleased with your works. This is important in printing shops, typing jobs and even small business related to food.

 

Taking note of these seemingly simple action points will serve you well as you look to take your business forward.

 

 

 

The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.

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It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !

The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.

The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ‘standard offline strategies and processes that have been developed.

The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.

Any thoughts on this ? need my services ? get in touch.

Best,

-StephenCC