If you are in business then like it or not, you have to accept that your current and potential clients are searching for the products and services that you have to offer by using the major Search Engines of the world i.e. Yahoo, Google, Bing.
Your consumers increasingly spend more and more time using the search engines to locate, products, services and information that you want to sell to them ! And unless you as a business owner strategically work to make sure that those who are searching for your products, services and information find YOUR details [and not that provided by your competitors] you are missing out on opportunities to bring clients into your marketing funnel.
It is a sad fact that most business owners focus solely on paid search – Google Adwords being the most widely known method of advertising your website. This is despite the fact that according to recent data
88 Percent Of Online Search $$££s Are Spent On Paid Advertising
85 Percent OF Searchers Click On Organic Results
If only business owners could understand and grasp the fact that Search Engine Marketing presents a really unique Opportunity to connect with potential customers – they would divert some of their Paid Advertising Budget and dedicate it to attracting Search Engine Customers.
It is safe to say that the majority of the existing strategies that have been developed for small businesses (SMEs) as well as some of the larger corporations were originally developed before rise and rise of the internet in our personal and professional lives.
Now we have to deal with Search Engine Optimization, Social Media Marketing, Mobile Optimized Websites as well as the widespread use of Mobile Apps. The point being that to be successful, long standing business strategies need to be modified accordingly or said another way, the online strategies that are developed need to be done so by incorporating more traditional [offline] strategies into every activity that takes place on the internet.
We like to stress the point that it is not about ranking a video on YouTube, or even ranking a website in Google, or about how many tweets that are put out. This is how we differentiate our services to clients when it comes to working with them to develop their go to market online strategies. It all starts by understanding their core business strategies, i.e. their :-
Channel Marketing Strategies
Category Marketing Choices
Lifetime Client Value
Unique Value Proposition
… and the list can go on and on, the point is that using the internet does not mean that these core business fundamentals change. This is why we caution businesses that even if they do not work with us, they need to vet carefully who they work with.
The person or company who is the best technically may not be the best at making sure that your business’ marketing strategy is appropriately conveyed via online internet activities in relation to your business.
So in conclusion : your business’ strategy may well need to be modified accordingly to ensure that the internet is incorporated, you as the business owner do not need to know everything about how this is done but you need to make sure that whoever you use understands marketing fundamentals as well as the ins and outs of how to incorporate the internet in the go to market strategies of any corporation.
This is our specialty which we look to continue to develop, any question, comments or thoughts, feel free to get in touch.
In this day and age more and more people [i.e. your clients and customers!] turn to their computers and mobile devices and hence the Internet to look for LOCAL products and services. Long gone are the days when people pick up the Yellow Pages first to find what they what they need – just because the internet is so accessible with the amount of smartphones in use. Stop a moment and think about it when was the last time you picked up a copy of the Yellow Pages to look for information ?
The Internet is the first place people look when they need to find information on any product or service, with the use of mobile devices and smartphones the internet has truly become an integral part of our daily lives – this is why we created the Reputation Management Marketing Solution for Businesses.
To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:
Almost 250 million searches for products and businesses are performed per day on Google alone.
DM News reported that 35% of all Internet searches are local.
comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases.
Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.
With billions of LOCAL searches being performed online each month, the Internet has officially surpassed the printed Yellow Pages book, newspapers, and other traditional marketing methods when it comes to overall effectiveness.
Online marketing has even gone beyond the computer… mobile phone Internet usage is also growing at astonishing rates, which we will discuss in more detail later in this report.
The global connection created by the Internet has changed the way the world communicates, gathers information, and markets its products and services.
While the technology is fascinating, this global connection has also created problems for some local business owners.
Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training
activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.
One of the key trends was that of the increase in Asia companies such as :
China’s high speed bullet trains
China’s wind turbines
South Korea’s Hyundai
South Korea’s LG Electronics
Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.
Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.
HTC were a contract manufacturer for many years for …
… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.
To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.
We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.
We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.
If you are in the Bristol region of the UK and are looking to get some ground in the area of Business Marketing and the use of the Internet – you may well be interested in attending my latest workshop. We will be spending half a day going over the fundamentals of Business Marketing and the use of the Internet. The price is ridiculously low – and cannot be the reason why you would not choose to attend.
Whether you are running your own business or not – you should be thinking about your personal Brand and Message, making use of the Internet is the The perfect way to get that message out to who you wish to know about what it is that you have to offer. So please – join us on the 24th Oct.
“Are you confused when it comes to understanding how the internet can be used in both your personal and professional life ?
Are you afraid of being left behind when it comes to the use of the internet and the new technologies such as :-
Social Networking ?
In association with Ujima Radio – Stephen C Campbell will be holding a half day workshop on :-
Sat 24th Oct from 10:00 – 14:00
… teaching the fundamentals of Business Marketing & how to get started making use of the internet.
To learn more go to BristolBusinessSeminars.com and reserve your place – now.
In what is perhaps the most shocking announcement made in some time regarding the vast world of the Internet, a New York doctor has just released a very private “secret” he’s been using since the earliest days of targeted paid advertising at search engines. He admitted without hesitation that he’s gotten over $87 million in pay-per-click advertising over the last nearly 8 years at such search engines as Google, Overture, MSN, Yahoo and others, and resulting in his having amassed a $300 million fortune! In the past 2 years alone he’s netted over $166 million as a result of what he calls a very simple “oversight” promoters online have altogether missed. You can learn more about this at Free Google.
So valuable this “oversight” has proven that he’s finally decided to share it with the rest of us. And his timing couldn’t be better as since going public Google’s ads haven’t become any cheaper. You owe it to yourself to check out this Fantastic resource at http://www.StephenCCampbell.Com/Recommends/FreeGoogle.html