Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.
In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.
With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.
One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.
Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.
If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as …
Developing Marketing Channels
Ideal Client Profiles
Understanding the Contribution Margins with Distributors
Developing New Marketing Categories …
… help towards the overall development of the business ?
Always interested in knowing what you think – make a comment or hit the contact tab above.
Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.
The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.
Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.
Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.
It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-
a catalyst for change
better customer understanding
The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.
Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.
Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.
When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :-
Research And Development
Human Resource Management
.. and we could go on adding to the list. Now if we are to ask the question as to what most important functions are, we would most likely get different responses depending on who we posed the question to.
As the reason for the existence of any organisation is to provide its products and services to specific end user customers and; no matter how fantastic the research development engineers are, how streamlined the manufacturing department has become, how well the employees are looked after – if not enough attention is put into the Sales and Marketing functions; there will of course not be enough clients who are purchasing from the corporation.
I’d like to make the statement that Sales and Marketing is the Heart and Soul of every business and the failure to pay significant attention to this part of the business will ultimately end in the failure of the organisation.
To illustrate the point – let’s talk about my favourite company at this point in time when I am looking to illustrate excellence in the Sales and Marketing function – that company is Apple. To learn more about Apple’s latest and fantastic release I suggest you read apple ipad reviews by following the link. In recent years we have seen changes in Apple’s distribution strategies and walking into any Apple store will enable anyone to see what every company looks for – Raving Fanatics – who are passionate about the organisation’s products and services.
During my business radion program when going through the Marketing Mix – I posed the questions :-
… the answer to all are Yes and yet Apple, through excellence is Sales and Marketing Strategies dominate in each specific Marketing Category. Time will tell as the iPad starts to sell internationally. At the time of writing – the iPad is yet to be release here in the UK and I for one cannot wait to get mine !!
To summarise – never fall so much in love with the products and services of the organisation so that you lose focus in constantly engaging with the targetted end user clients – they at the end of the day are the ones who must be depended upon to make consistent purchases from the organisation in order to keep the company in business.
The constant ongoing refinement and development [and execution] of the Sales and Marketing Strategies of the company – from large corporate to Small and Medium Enterprise, right down to the Solo Preneur will ensure the success of the business endeavour.
During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …
… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.
I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.
I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.
Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.
The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.
It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !
The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.
The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ‘standard offline strategies and processes that have been developed.
The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.
As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …
“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”
… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.
As I discuss the possibility of being hired as Business Consultant often by the small business owner, the question which often arises is “I have managed up until now without a marketing consultant, why do I need one now?” After I dig a little deeper what I normally find is that my prospective client’s business has been stagnant for years, that they have been doing things the way they always have and; as we know that guarantees we get the same results.
Of course, if you have not been trained in the marketing discipline, have a natural tendency or bias to market or not been exposed to classic marketing principles there is not reason why you should know exactly marketing is or how to execute marketing in your business. My advice to any prospective client or to you reading from wherever you are in the world is, if you are not moving with the times, learning and executing sound marketing principles to take your business to the next level – you are missing out on potential new customers, business growth, wealth creation and more.
Specifically, failure to make extensive use of the internet to generate awareness for your company, build your brand, establish your expertise and to reach customers from all corners of the earth is something I consider as a BIG mistake. If you are unable to grasp the new technologies, don’t have the time or personnel to execute the necessary tasks then the next best thing is to hire a consultant.
It is particularly rewarding for me to bring my experience of conducting business throughout Europe, the U.S. and the Far East to my consulting practice and to help in taking my clients business to the next level. Look out for some more posts in the Business Consultancy field real soon and for some products which I am putting together to help other with their marketing.
As always, please do feel free to post your comments and let me know what you think.