[st_row width=”full” background=”image” image=”http://www.stephenccampbell.com/wp-content/uploads/2017/02/image1.jpg” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b123baa7″ ][st_column id_wrapper=”elm_59636b123b9c6″ ][st_html el_title=”Facobook View Content Tracking Pixel” id_wrapper=”html_526f121a0b66081544aee9709d823259″ ]


[/st_html][st_row_2 id_wrapper=”elm_59636b12396a4″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12395d7″ ][st_page_embed el_title=”Header” page=”header” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b12394f8″ ][/st_page_embed][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b123b8f2″ ][st_column_2 id_wrapper=”elm_59636b123b820″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b123b72f” ][st_column_3 span=”span12″ id_wrapper=”elm_59636b123b657″ ][st_spacer id_wrapper=”elm_59636b123b583″ ][/st_spacer][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row id_wrapper=”elm_5ddd4bdf81d4c” ][st_column span=”span6″][st_section id=”#section-4″ id_wrapper=”section_4fe54ae9ce759c639cb7bee8063c96f6″ ][/st_section][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” border_bottom_width_value_=”3″ border_bottom_color=”#080aaa” wrapper_padding_top=”-10″ wrapper_padding_left=”15″ wrapper_padding_bottom=”2″ wrapper_padding_right=”15″ wrapper_border_top=”3″ wrapper_border_left=”3″ wrapper_border_right=”3″ id_wrapper=”elm_59636b123f626″ ]From : The desk of Stephen Campbell MBA, MSC, MCIM[/st_heading][/st_column][st_column span=”span6″][st_heading tag=”h3″ div_margin_top=”-15″ div_margin_bottom=”15″ text_align=”center” normal_font_color=”#d47406″ border_bottom_width_value_=”1″ border_bottom_color=”#000000″ padding_bottom_value_=”-3″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b123d39e” ]Digital Marketing For Companies With A Spotlight On Social Media & Facebook Marketing[/st_heading][/st_column][/st_row][st_row id_wrapper=”elm_5ddbf73bf0e92″ ][st_column span=”span6″][st_heading div_margin_top=”-10″ text_align=”center” normal_font_color=”#8c03ae” inherit_font_size=”42″ id_wrapper=”heading_960513912919b3ab97e34e3a07d74d05″ ]Digital Marketing For Companies[/st_heading][st_heading div_margin_top=”-15″ text_align=”center” normal_font_color=”#0726d3″ inherit_font_size=”32″ id_wrapper=”heading_14ec138b03c615a932555afaba182909″ ]Consultative Training[/st_heading][st_row_2 id_wrapper=”elm_5de7866fef650″ ][st_column_2 span=”span2″][/st_column_2][st_column_2 span=”span8″ border_width_value_=”5″ border_color=”#b70505″ border_radius=”5″ shadow=”3″ id_wrapper=”column_2_7cd0c5129598420e1d1f745fac47f352″ ][st_heading text_align=”center” id_wrapper=”heading_3dd2ab4248d3b7acd39f7a64bc63932b” ]Sat 11th January[/st_heading][st_button button_text=”Purchase Ticket” button_type_url=”https://linka.us/DigiLearn” button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”button_41aca3bc4021486969c0457e15ec231c” ][/st_button][/st_column_2][st_column_2 span=”span2″][/st_column_2][/st_row_2][st_spacer id_wrapper=”spacer_c8f9b854fe4d3c20c96871e08af193a4″ ][/st_spacer][st_heading tag=”h3″ div_margin_top=”-15″ text_align=”center” normal_font_color=”#bb0505″ inherit_font_size=”22″ enable_underline=”no” id_wrapper=”heading_db72e63ac127dfc50eaa35253347971b” ]A Business Development, Lead Generation Perspective Look At Social Media, Search Engine & Facebook Maketing[/st_heading][/st_column][st_column span=”span6″][st_row_2 id_wrapper=”elm_5ddbf73bf0e92″ ][st_column_2 span=”span12″][st_html wrapper_border_top=”3″ wrapper_border_left=”3″ wrapper_border_bottom=”3″ wrapper_border_right=”3″ wrapper_border_color=”#0628d4″ wrapper_rounded_topleft=”3″ wrapper_rounded_topright=”3″ wrapper_rounded_bottomleft=”3″ wrapper_rounded_bottomright=”3″ wrapper_shadow=”3″ id_wrapper=”html_2d5b66eddd7acf081371f04666b9e185″ ][/st_html][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#dcdcdc” shadow=”3″ id_wrapper=”elm_5ddbc16097024″ ][st_column span=”span12″][st_row_2 id_wrapper=”elm_5dde4dbe144ed” ][st_column_2 span=”span4″][st_image image_file=”https://www.stephenccampbell.com/wp-content/uploads/2019/11/DigitalMarketingForCompaniesProductBox750.png” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” image_alignment=”center” id_wrapper=”image_65bb333ca04cd74ed6c65691970412a0″ ][/st_image][/st_column_2][st_column_2 span=”span8″][st_text id_wrapper=”text_dc86b8b659d6185567730d8adebf87d0″ ]

We take a look at the major social media platforms [Twitter, Youtube, Pinterest etc etc] in general & then we move on to putting the spotlight on Facebook.

[/st_text][st_divider div_border_color=”#52c605″ align=”center” id_wrapper=”divider_93a7eed629028cdcad8f2ac87c8235e1″ ][/st_divider][st_heading tag=”h3″ div_margin_top=”5″ div_margin_bottom=”10″ text_align=”center” normal_font_color=”#b70e0e” inherit_font_size=”22″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#ffffff” wrapper_rounded_topleft=”5″ wrapper_rounded_topright=”5″ wrapper_rounded_bottomleft=”5″ wrapper_rounded_bottomright=”5″ wrapper_shadow=”3″ id_wrapper=”heading_6adc701be862bfec071666de31835cb9″ ]With what many consider to be the major Social Media Marketing Platform – we progress from Beginner To Advanced Facebook Marketing Strategy Development principles.[/st_heading][st_heading tag=”h3″ div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#0437b7″ inherit_font_size=”22″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#ffffff” wrapper_rounded_topleft=”3″ wrapper_rounded_topright=”3″ wrapper_rounded_bottomleft=”3″ wrapper_rounded_bottomright=”3″ wrapper_shadow=”3″ id_wrapper=”heading_c3d736d02a7ecdd65f7cfcf8445119e0″ ]Move Forward From Simply Posting ‘About Us’ Images On Facebook & Social Media & Turn Social Media Activities Into Lead Generation, Brand Building, Customer Acquisition & Revenue Generation.[/st_heading][st_divider div_margin_top=”-20″ div_border_color=”#52c605″ align=”center” id_wrapper=”divider_ce90b3290d87285621b2efcb236d9623″ ][/st_divider][st_text id_wrapper=”text_0a5284a4e2eb741d746d7b07858f6c46″ ]

Below is an outline of what we will cover during this fast paced intensive training.

[/st_text][/st_column_2][/st_row_2][st_text wrapper_padding_top=”4″ wrapper_padding_left=”4″ wrapper_padding_bottom=”0″ wrapper_padding_right=”4″ wrapper_border_top=”4″ wrapper_border_left=”10″ wrapper_border_bottom=”4″ wrapper_border_right=”10″ id_wrapper=”text_3927f14217995d20a9fe89b9bf2c18a2″ ]Marketing Fundamentals : A brief look at the fundamentals of the Discipline Of Marketing [Categories / Channels / Segmentation] itself in order to lay the foundation from promoting and bringing awareness to Products & Services through the use of Digital Marketing.

Business Branding : Highlighting the concepts around Brand Equity and linking these into digital marketing activities.

Search Engine Marketing : Most business related activities start with a potential client seeking information relation to products and services via the search engines. Getting a fundamental understanding of how to develop and execute effective Search Engine Marketing campaigns is key to success in today’s search engine centric world.

Content Leverage : It is the consistent communication of the value proposition [that should be clearly defined at the outsite] of the products & services of the company within the digital market space through quality content that will serve to attract customers.

Social Media Marketing : This form of two way marketing works by starting and joining conversations related to any company, the is centred around likes and interests of individuals and being able to turn this form of communications into targeted marketing using the major sociall media channels is another key business skill that needs to be embraced.

1. Twitter : A look at Twitter from a marketing perspective with a view to engaging industry leaders, new and existing clients as well as building out the Brand Equity as touched on above.
2. Pinterest : Oftne overlooked, this form of markeitng ties into Search Engine Marketing and is a perfect way for companies to expand their reach into the market place.
3. LinkedIN : The standard profile through to connecting, sharing, publishing and influencing to showcasing specific products and services.
4. Youtube : Video marketing relates directly to Search Engine Marketing with potential clients, influencers and industry leaders turning to Youtube daily for news, information and expertise related to specific products and services; being present on Youtube is a must for all local businesses.
5. Facebook : From creating a Facebook Business page, updating with quality relevant content to testing measuring and tracking using the advertising platform.

Advanced Facebook Marketing Strategies : Now it is time to dive deeper into making use of Facebook as a marketing tool.

We will look at Segmenting the Marketplace.

How to setup Lead Generation Campaigns, Advanced Customer Targeting; using Custom Audiences; dealing with Different Types Of Traffic [from people who are familiar with your company to those who are not] and users in order to zone in on the ideal client interaction.

We will also touch on Video Marketing Within Facebook, setting up and running Facebook Advertising Campaigns.

An essential component to success with Facebook Marketing is itself technical in nature so we will take a look at installing and using the Facebook Pixel codes for maximum customer interaction and market penetration.

And In Summary …

… With certain members of staff being granted the task of managing the companies Facebook Marketing & Social Media activities; here is an opportunity to spend time working on the business as opposed to in the business.

Full Course Summary Notes Will Be Delivered The Week After The Training Along With Comments & A Collation Of The Notes & Points Generated Based Upon The Interaction Of The Participants.

A Complete Digital Marketing Footprint Analysis Report Will Be Generated & Presented In The Week After The Workshop – This Will Show The Company Exactly Where It Should Be Focusing Its Social Media & Facebook Marketing Efforts.

All Participants Will Also Receive A 30 Minute Post Workshop Phone Consultation Designed To Provide A Strategic Plan Outline For The Company’s Digital Marketing Execution [a £125 value].

Should you have any questions such as wishing to have this program conducted exclusively for your company Then Feel Free To Get In Touch :- [/st_text][st_row_2 id_wrapper=”elm_5ddbc16097024″ ][st_column_2 span=”span4″][st_text wrapper_padding_top=”4″ wrapper_padding_left=”4″ wrapper_padding_bottom=”0″ wrapper_padding_right=”4″ wrapper_border_top=”4″ wrapper_border_left=”10″ wrapper_border_bottom=”4″ wrapper_border_right=”10″ id_wrapper=”text_35e59b8dbdff4af08f057951671689aa” disabled_el=”yes” ]

Grasp This Opportunity To Work On Your Business As Opposed To In Your Business & Benefit From The Exact Strategies & Methods That I Have Used When Consulting With Companies Such As …

[/st_text][/st_column_2][st_column_2 span=”span4″ background=”solid” solid_color_value=”#dcdcdc” id_wrapper=”column_2_075a57dc476b6ac05fad370b6a4622a9″ ][st_text wrapper_padding_top=”4″ wrapper_padding_left=”4″ wrapper_padding_bottom=”0″ wrapper_padding_right=”4″ wrapper_border_top=”4″ wrapper_border_left=”10″ wrapper_border_bottom=”4″ wrapper_border_right=”10″ id_wrapper=”text_b43c2bfd40a22804380de2a67f9d722c” disabled_el=”yes” ]

Swatch Group / Iveco Trucks / Genworth Financial / Proctor & Gamble / Fujitsu / Acer Computers To Name But A Few [with business conducted in over 25 countries throughout Europe, The Far East & the United States].

[/st_text][/st_column_2][st_column_2 span=”span4″][st_text wrapper_padding_top=”4″ wrapper_padding_left=”4″ wrapper_padding_bottom=”0″ wrapper_padding_right=”4″ wrapper_border_top=”4″ wrapper_border_left=”10″ wrapper_border_bottom=”4″ wrapper_border_right=”10″ id_wrapper=”text_35e59b8dbdff4af08f057951671689aa” disabled_el=”yes” ]

The world of Digital Marketing from a Strategic Perspective continues to move forwards at a fast pace; take a day out to get a foundational Internet Business Marketing focus and plan in place.

[/st_text][/st_column_2][/st_row_2][st_row_2 ][st_column_2 span=”span12″][st_spacer id_wrapper=”” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_5dde7f8c22245″ ][st_column_2 span=”span3″][/st_column_2][st_column_2 span=”span6″][st_divider div_border_color=”#ad0505″ align=”center” id_wrapper=”divider_e421b8a7f586ab48ef4f26e37f7ab157″ ][/st_divider][st_button button_text=”Digital & Facebook Marketing For Companies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”button_fb672f086bbd48238ff61fc6aee88508″ ][/st_button][st_divider div_border_color=”#ad0505″ align=”center” id_wrapper=”” ][/st_divider][/st_column_2][st_column_2 span=”span3″][/st_column_2][/st_row_2][st_spacer id_wrapper=”spacer_b3ecef4ddaf0ae994bdf6871441f8cba” ][/st_spacer][/st_column][/st_row][st_row id_wrapper=”elm_5d32fcfa18563″ ][st_column span=”span12″][st_row_2 id_wrapper=”elm_5d32fcfa18563″ ][st_column_2 span=”span6″][st_heading normal_font_color=”#b00796″ id_wrapper=”heading_a09d4f9f060a9cddde9a3b87b522fb3c” ]Search Engine Marketing Fundamentals[/st_heading][st_html id_wrapper=”html_9071c3c97860d07d327d96f4da6c3dd7″ ][/st_html][/st_column_2][st_column_2 span=”span6″][st_heading text_align=”right” normal_font_color=”#b10606″ id_wrapper=”heading_4604bb11393b11ea6c7c01f590fdbdd0″ ]Company Website[/st_heading][st_text id_wrapper=”text_df3eb88e250d106fed12fa1c8ff7d72e” ]

Most business are aware that they need to have a presence on the internet given that we live in a technologically advanced world where potential clients are constantly checking their mobile phones and using computers to look for desired products and services. The first step is to of course have a company website developed and then the next step is to take the required steps that are necessary in order to get the website found on the internet.

[/st_text][st_heading text_align=”right” normal_font_color=”#04258a” id_wrapper=”heading_6182a70b6119aca03aefcf78db8f5db0″ ]Keywords[/st_heading][st_text id_wrapper=”text_45e2248160e385d3ffb71758f6534a37″ ]

Keywords are those phrases and terms that are being typed into the internet search engines on a daily and consistent basis. Now in order to get any company website found on the internet having a key understanding of the keywords that relate to the business and its associated products and services are key steps within the defined process when it comes to getting a website ranked within the search engines.

[/st_text][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_5d32fcfa18563″ ][st_column_2 span=”span12″][st_heading el_title=”SEO & Content Marketing” text_align=”right” normal_font_color=”#20aa08″ id_wrapper=”heading_a9e59a443792c04f47d0acb40ad17370″ ]SEO & Content Marketing[/st_heading][st_text id_wrapper=”text_e0d5d9943248663f758a075145d8c745″ ]

Now, in order for any website to get ranked within the search engines search engine robots and spiders need to arrive at a particular website via links; these links are defined by the Anchor Text that people click on and these links will lead people to a website. The basis of the content should be developed based upon the keywords we spoke of above that related to our products and services. These are some of the basics of ensuring any company website will be ranked – we cover this and more during our consultative training seminars and workshops.

[/st_text][/st_column_2][/st_row_2][/st_column][/st_row][st_row ][st_column span=”span12″][st_divider id_wrapper=”” ][/st_divider][st_button button_text=”Digital & Facebook Marketing For Companies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”” ][/st_button][st_divider id_wrapper=”” ][/st_divider][/st_column][/st_row][st_row ][st_column span=”span12″][st_row_2 ][st_column_2 span=”span6″][st_heading text_align=”left” normal_font_color=”#d47406″ id_wrapper=”heading_b3d986fec94c52aa6eca27999ad0435e” ]Marketing Communications[/st_heading][st_text id_wrapper=”text_fef47c834a619fb5b9f305adb45b77bf” ]Another fundamental that we need to get established is that of using different marketing channels through which to communicate the core value proposition of the company through to the end user customer. Depending on the nature of the business and that of its products and services the company will use defined marketing channels through which to speak directly to the customer. One such marketing channel could the the radio, flyers, direct mail or even email marketing.[/st_text][st_heading text_align=”left” normal_font_color=”#b10606″ id_wrapper=”heading_1331010884ffe2629f587e649b8297f7″ ]Delivery Of Products & Services[/st_heading][st_text id_wrapper=”text_524d9700d3e8126494c188fe241eb95f” ]The other form of Channel Marketing is related to how the company chooses to actually deliver whatever the business produces directly into the hands of the end user customer. As an example when delivering in company training and company the channel in that case would be me as the consultant in person in a meeting or conference room somewhere speaking with the client. In the case where we enter into telephone consulting programmes then in this case the marketing channel will be defined as the telephone. What [primary] marketing channels are being used within your business operations ?[/st_text][/st_column_2][st_column_2 span=”span6″][st_heading text_align=”right” normal_font_color=”#0710c4″ id_wrapper=”heading_bc777e17c5ef0603f91fd24cc827ab6b” ]Channel Marketing Strategies[/st_heading][st_html id_wrapper=”html_8300c90e2f7143a956e5405d4affe97a” ][/st_html][/st_column_2][/st_row_2][st_row_2 ][st_column_2 span=”span12″][st_heading el_title=”Digital Internet Marketing Channels” normal_font_color=”#72049e” id_wrapper=”heading_7ac8f9bc24f9abe33b5ddd715966bcdb” ]Digital Internet Marketing Channels[/st_heading][st_text id_wrapper=”text_0c7f2f4beba84c3ee76a57b34c85112a” ]Digital Internet Marketing has now become an incredibly important component within any company’s top level business development strategy development and execution. This particular marketing channel can be used to both communicate the messages of the business as well as delivering products and services directly to end user customers that would have been developed during the Ideal Client Profiling section of business planning.[/st_text][/st_column_2][/st_row_2][/st_column][/st_row][st_row ][st_column span=”span12″][st_divider id_wrapper=”” ][/st_divider][st_button button_text=”Digital & Facebook Marketing For Companies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”button_fb672f086bbd48238ff61fc6aee88508″ ][/st_button][st_divider id_wrapper=”” ][/st_divider][st_spacer id_wrapper=”spacer_23fc6b1cf13a71434c6160b8e68d48a7″ ][/st_spacer][/st_column][/st_row][st_row id_wrapper=”elm_5d32fcfa18563″ ][st_column span=”span6″ background=”solid” solid_color_value=”#00304c” id_wrapper=”column_fca81c70a2d1e9ce6673e50556ce1a63″ ][st_heading el_title=”Strategies For Business Branding ” normal_font_color=”#ffffff” id_wrapper=”heading_5ce2f9b499c6b0d16ba0cab829240b71″ ]Strategies For Business Branding[/st_heading][st_html id_wrapper=”html_c595806562fd91f99558ebf5086255d8″ ][/st_html][st_row_2 id_wrapper=”elm_5d32fcfa18563″ ][st_column_2 span=”span6″][st_heading el_title=”Brand Equity” normal_font_color=”#f85858″ id_wrapper=”heading_31e041459ec3d219968aee2601859d7c” ]Brand Equity[/st_heading][st_text id_wrapper=”text_9bdf419d256a71616c3c902bf073d450″ ]

Brand Equity is used to determine how leverage a company has within the marketplace in terms of its products and services and the ability to move into different sectors along with exercising price inelasticity practices.

[/st_text][/st_column_2][st_column_2 span=”span6″][st_heading el_title=”Awareness & Associations” text_align=”center” normal_font_color=”#f9a13e” id_wrapper=”heading_b41fbe3da84b454854c7119495108db8″ ]Awareness & Associations[/st_heading][st_text id_wrapper=”text_14f259e83fea2ba612ec4ec8b843fd80″ ]

A good place to start to build and continually refine the brand of any company is to work on connection and associating with key influencers, decision markers and clients in order to build awareness for products and services.

[/st_text][/st_column_2][/st_row_2][/st_column][st_column span=”span6″ background=”solid” solid_color_value=”#000000″ id_wrapper=”column_fca81c70a2d1e9ce6673e50556ce1a63″ ][st_heading el_title=”Ideal Client Profiling” normal_font_color=”#ffffff” id_wrapper=”heading_01da9adcdae5b20c948bb934b3112ebb” ]Ideal Client Profiling[/st_heading][st_html id_wrapper=”html_d1c775f37a43dfac5d31aa59f2087340″ ][/st_html][st_row_2 id_wrapper=”elm_5d32fcfa18563″ ][st_column_2 span=”span6″][st_heading el_title=”Buying Process” text_align=”center” normal_font_color=”#6ff72b” id_wrapper=”heading_bb386a6bd01cc0158024aed83f26aefd” ]Buying Process[/st_heading][st_text id_wrapper=”text_14f259e83fea2ba612ec4ec8b843fd80″ ]

With any product and service there is a purchaser at the end of the marketing channel and there is a defined purchasing process that clients go through within their mind before the exchange monies for goods and services.

[/st_text][/st_column_2][st_column_2 span=”span6″][st_heading el_title=”Decision Makers” text_align=”center” normal_font_color=”#c86afa” id_wrapper=”heading_bb386a6bd01cc0158024aed83f26aefd” ]Decision Makers[/st_heading][st_text id_wrapper=”text_fba689cbdf39fbdbfc3269d165e835bf” ]

When strategically making use of the internet to connect with clients in order to deliver marketing messages as well as products and services we need to keep at the top our minds who the purchase decision makers are.

[/st_text][/st_column_2][/st_row_2][/st_column][/st_row][st_row ][st_column span=”span12″][st_divider id_wrapper=”” ][/st_divider][st_button button_text=”Digital & Facebook Marketing For Companies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” id_wrapper=”button_fb672f086bbd48238ff61fc6aee88508″ ][/st_button][st_divider id_wrapper=”” ][/st_divider][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b124f39c” ][st_column id_wrapper=”elm_59636b124f2c9″ ][st_row_2 id_wrapper=”elm_59636b124f1c6″ ][st_column_2 id_wrapper=”elm_59636b124f0e8″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b124eff8″ ][st_column_3 span=”span6″ shadow=”3″ id_wrapper=”elm_59636b124cf3f” ][st_heading el_title=”Why Is Digital Channel Marketing Important For You” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#f9f91a” border_bottom_color=”#cfcdcd” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_color=”#8c8c8c” wrapper_shadow=”3″ id_wrapper=”elm_59636b1243e47″ ]Why Is Digital Channel Marketing Important For Your Business ?[/st_heading][st_list 1=”” div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b12452e1″ ][st_item_list heading=”People are on Facebook & other Social Media sites all day, every day” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b12451ff” ][/st_item_list][/st_list][st_list 1=”” div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b12466b2″ ][st_item_list heading=”Search Engine Marketing” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b12465db” ]is critical for your business as your clients turn to Google, Yahoo & Bing [& the other search engines] in order to look for information, review and comments on your business services[/st_item_list][/st_list][st_list 1=”” div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1247a68″ ][st_item_list heading=”Clients and stakeholders in your business have 24×7 access to the internet” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b1247992″ ][/st_item_list][/st_list][st_list div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1248ff0″ ][st_item_list heading=”Your Ads & Marketing can follow people around again and again” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b1248f1a” ][/st_item_list][/st_list][st_list div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b124a473″ ][st_item_list heading=”You can super-target clients based on their interests, location, hobbies, age, gender, and connections” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b124a3a2″ ][/st_item_list][/st_list][st_list div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b124b944″ ][st_item_list heading=”The internet Search Engines” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b124b87b” ]is the chosen method of your existing clients and potential customers for looking for news, information and content on products and services[/st_item_list][/st_list][st_list div_margin_bottom=”-15″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b124cd71″ ][st_item_list heading=”You can communicate directly with clients ” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b124cca2″ ]using their Smart Phones & Mobile Devices[/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b124ef24″ ][st_heading el_title=”A Company’s Digital Marketing Strategy Has To Be I” text_align=”center” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#0a36c6″ border_bottom_color=”#cfcdcd” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_shadow=”3″ id_wrapper=”elm_59636b124dd74″ ]A Company’s Digital Marketing Strategy Has To Be Integrated Into The Top Level Company Strategy …[/st_heading][st_video video_source_link_youtube=”https://www.youtube.com/watch?v=KwRyuZ3xqco” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” video_sources=”youtube” id_wrapper=”elm_59636b124e6b0″ ][/st_video][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b124ee46″ ]Failure to take the time to integrate the marketing tools of the internet into your business’ strategy – is a failure to get your message out to the marketplace, interface with clients in the most efficient manner and ultimately drive revenues.

To achieve lasting business development success using the digital marketing channel takes careful up front planning, keyword analysis, content preparation and the creating of that content in various guises in order to effectively connect with target market clients. This could be different forms of video marketing, blogging, micro blogging, article writing and more.[/st_text][/st_column_3][/st_row_3][/st_column_2][/st_row_2][st_spacer id_wrapper=”spacer_277c6de5d90ec2854440304a49f96cbc” ][/st_spacer][st_divider id_wrapper=”divider_6caad236b428f74cd882374980b089b7″ ][/st_divider][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1285ee9″ ][st_column id_wrapper=”elm_59636b1285e19″ ][st_row_2 id_wrapper=”elm_59636b1282d61″ ][st_column_2 span=”span6″ id_wrapper=”elm_59636b1281632″ ][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/SCC-MarketingProcessA3-ii.jpg” image_size_wrapper=”” image_size=”medium” link_type=”large_image” image_image_size_wrapper=”” image_image_size=”full” image_alignment=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b1281550″ disabled_el=”no” ][/st_image][/st_column_2][st_column_2 span=”span6″ id_wrapper=”elm_59636b1282c96″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128241c” ]Let’s start by getting skilled up in relation to the effects of adding digital to the marketing mix relates to company strategies ?[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1282bcc” ]– this will be revealed in the Business Internet Marketing Strategy Seminars [which focuses on using the strategy framework shown on the left as a guide to integrating digital marketing practices into the company] for managers that we have been conducted privately for clients such as …[/st_text][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b1285d44″ ][st_column_2 id_wrapper=”elm_59636b1285c72″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1285b90″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b1285ac7″ ][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b1284b2a” ]

Iveco Trucks | Swatch Group China | Stanley Black & Decker | Telekom Austria Group | OMV Petrom | Dun And Bradstreet | Genworth Financial | Bristol City Council

[/st_text][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”text_fed00b8dfad799ed82e6f1579119a79d” ]… and many other Business Owners, Entrepreneurs, Work From Home Professionals & Marketers who have chosen to make a go at running their own companies and who understand the importance that Digital Marketing has to play in the effectiveness of business operations.[/st_text][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#00304c” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128536d” ]Introducing : Digital Marketing For Companies with a focus on Social Media Facebook Marketing [/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b12859f0″ ]

This Business Internet Strategy Training takes a consultative approach leaving you with specific tools and techniques you can use to build your business. This is not a technical day per sebut instead focuses on your business’ existing marketing strategy and deals with how the outbound marketing strategies and tactics can be integrated with the internet and new technology tools.

[/st_text][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b1290af3″ ][st_column id_wrapper=”elm_59636b1290a1b” ][st_row_2 id_wrapper=”elm_59636b1288dc9″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b1288cfa” ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#000000″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b1287f7f” ]Module 1 : Marketing Fundamentals[/st_heading][st_row_3 id_wrapper=”elm_5ce0157dcf218″ ][st_column_3 span=”span6″][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12886ae” ]

 A brief look at the fundamentals of the Discipline Of Marketing [Categories / Channels / Segmentation] itself in order to lay the foundation from promoting and bringing awareness to Products & Services through the use of Digital Marketing. Bearing in mind that Digital, Social & Facebook activities all [are supposed to] fit within the Marketing function of the organisation in question and therefore all activities made via this Channel to Market are to function as key components of driving awareness to products and services.

[/st_text][st_divider div_border_color=”#9d07d8″ align=”center” id_wrapper=”divider_31ff91f16e317b57bd1ef4b542c69f01″ ][/st_divider][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”text_dcdafd38263506787e5b80ab2aa352e1″ ]

Once we have set the foundation we are now able to dive into the Digital aspect of the Marketing using the fundamental knowledge base as a reference upon which to build the Digital, Social & Facebook Marketing Strategy Development.

[/st_text][/st_column_3][st_column_3 span=”span6″][st_image image_file=”https://www.stephenccampbell.com/wp-content/uploads/2019/05/digital-marketing-training-for-companies.png” image_size_wrapper=”” image_size=”large” image_alignment=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”image_d26e43bf1de256ad9c591c12e7733fb6″ ][/st_image][/st_column_3][/st_row_3][st_spacer id_wrapper=”elm_59636b1288c2c” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b129093d” ][st_column_2 id_wrapper=”elm_59636b1290860″ ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b128eab9″ ][st_column_3 span=”span6″ id_wrapper=”elm_59636b128c3cf” ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128c2ea” ][st_item_list elm_id=”elm_5c71309483a30″ heading=”Category Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71309483a38″ ][/st_item_list][st_item_list elm_id=”elm_5c71309483be1″ heading=”Channel Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71309483be8″ ][/st_item_list][st_item_list elm_id=”elm_5c71309483d16″ heading=”Market Segmentation” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71309483d1c” ][/st_item_list][st_item_list heading=”Product / Service Definition” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128c2ea” ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b128e9e2″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128e8fc” ][st_item_list elm_id=”elm_5c71314d80863″ heading=”Ideal Client Profiling” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71314d80883″ ][/st_item_list][st_item_list elm_id=”elm_5c71314d80a2d” heading=”Business Branding Fundamentals” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71314d80a34″ ][/st_item_list][st_item_list elm_id=”elm_5c71314d80b7c” heading=”Supply Demand & Pricing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71314d80b83″ ][/st_item_list][st_item_list heading=”Digital Marketing Segmentation” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b128e8fc” ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1290771″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12906aa” ][st_spacer id_wrapper=”elm_59636b128fbd2″ ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12905c2″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b129a14a” ][st_column id_wrapper=”elm_59636b129a076″ ][st_row_2 id_wrapper=”elm_59636b12936ca” ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12935f9″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#9a0808″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12928fb” ]Module 2 : Business Branding [/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b129301a” ]

Introducing the main concepts related to Brand Equity and focusing on highlighting what we consider to be the main fundamentals within this aspect of marketing that need to be adhered to in terms of executing business strategies using digital marketing to ensure the target market customers as identified by the organisation [no matter the size of the company] are continually made aware of the products and services.

[/st_text][st_spacer id_wrapper=”elm_59636b129352b” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b1299fa5″ ][st_column_2 id_wrapper=”elm_59636b1299ed6″ ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12982bf” ][st_column_3 span=”span6″ id_wrapper=”elm_59636b12964ce” ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12963ef” ][st_item_list elm_id=”elm_5c713515dac03″ heading=”Awareness” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713515dac0b” ][/st_item_list][st_item_list heading=”Associations” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12963ef” ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12981f1″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b129810e” ][st_item_list elm_id=”elm_5c71354f553e7″ heading=”Customer Loyalty” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c71354f553ef” ][/st_item_list][st_item_list heading=”Product Service Quality” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b129810e” ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1299deb” ][st_column_3 span=”span12″ id_wrapper=”elm_59636b1299d1c” ][st_spacer id_wrapper=”elm_59636b12992f9″ ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”http://www.stephenccampbell.com/contact-stephen-c-campbell/” button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1299c36″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12a3673″ ][st_column id_wrapper=”elm_59636b12a35a0″ ][st_row_2 id_wrapper=”elm_59636b129cc1f” ][st_column_2 span=”span12″ id_wrapper=”elm_59636b129cb4f” ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#00304c” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b129bea3″ ]Module 3 : Search Engine Marketing [/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b129c594″ ]

Most business related activities start with a potential client seeking information relation to products and services via the search engines [they are in fact raising their hands and saying that they are interested in that which the company has to offer to the marketplace]. Getting a fundamental understanding of how to develop and execute effective Search Engine Marketing campaigns is key to success in today’s search engine centric world.

[/st_text][st_spacer id_wrapper=”elm_59636b129ca82″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b12a34cd” ][st_column_2 id_wrapper=”elm_59636b12a33fd” ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12a181d” ][st_column_3 span=”span6″ id_wrapper=”elm_59636b129fa53″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b129f972″ ][st_item_list heading=”Interruption Based Marketing” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b129f4fd” ][/st_item_list][st_item_list heading=” Permission Based Marketing” icon=”fa fa-arrow-right” id_wrapper=”elm_59636b129f8a1″ ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12a174f” ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a166c” ][st_item_list elm_id=”elm_5c713a0aa3319″ heading=”Keyword Research” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713a0aa3321″ ][/st_item_list][st_item_list heading=”Ranking By Linking” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a166c” ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b12a3315″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12a3246″ ][st_spacer id_wrapper=”elm_59636b12a283d” ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a3164″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12acb9d” ][st_column id_wrapper=”elm_59636b12acacc” ][st_row_2 id_wrapper=”elm_59636b12a6156″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12a6086″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#3ccd03″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a53d6″ ]Module 4 : Content Leverage [/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a5ac9″ ]

It is the consistent communication of the value proposition [that should be clearly defined at the outsite] of the products & services of the company within the digital marketing space through quality content that will serve to attract customers. It is content that drives the internet – the internet is entirely made up of content in its various guises of raw text, images, videos, micro blogging, articles, press releases all of which need to be appropriately tailored to cater for the consumption preferences of target customers.

[/st_text][st_spacer id_wrapper=”elm_59636b12a5fb7″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b12ac9fc” ][st_column_2 id_wrapper=”elm_59636b12ac92b” ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12aad95″ ][st_column_3 span=”span6″ id_wrapper=”elm_59636b12a8fa9″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a8ec7″ ][st_item_list elm_id=”elm_5c713ba37a97c” heading=”Micro Blogging” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713ba37a984″ ][/st_item_list][st_item_list elm_id=”elm_5c713ba37ab4b” heading=”Video Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713ba37ab51″ ][/st_item_list][st_item_list heading=”Repurposing Content” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12a8ec7″ ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12aacc8″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12aabe3″ ][st_item_list elm_id=”elm_5c713bf1f1cd6″ heading=”Image Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713bf1f1cdf” ][/st_item_list][st_item_list elm_id=”elm_5c713bf1f1ecd” heading=”Article Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713bf1f1ed4″ ][/st_item_list][st_item_list heading=”Blogging” icon=”fa fa-arrow-right” ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b12ac841″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12ac76e” ][st_spacer id_wrapper=”elm_59636b12abd4e” ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12ac684″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12b60b5″ ][st_column id_wrapper=”elm_59636b12b5fe4″ ][st_row_2 id_wrapper=”elm_59636b12af66f” ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12af5a0″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#7c03cd” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12ae901″ ]Module 5 : Social Media Marketing[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12aefdd” ]

This form of two way [permission or interruption based] marketing works by starting, instigating and joining conversations related to any company, its products and services, the is centred around likes and interests of individuals and being able to turn this form of communications into targeted marketing using the major social media channels is another key business skill that needs to be embraced and built into daily outbound marketing activities.

[/st_text][st_spacer id_wrapper=”elm_59636b12af4d3″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b12b5f14″ ][st_column_2 id_wrapper=”elm_59636b12b5e45″ ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12b42a0″ ][st_column_3 span=”span6″ id_wrapper=”elm_59636b12b249b” ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b23bb” ][st_item_list elm_id=”elm_5c713eea3c081″ heading=”Twitter Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713eea3c088″ ][/st_item_list][st_item_list elm_id=”elm_5c713eea3c220″ heading=”Youtube & Video Marketing” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713eea3c226″ ][/st_item_list][st_item_list heading=”Facebook Marketing” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b23bb” ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12b41d3″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b40f0″ ][st_item_list elm_id=”elm_5c713fdb00b74″ heading=”Engagement” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713fdb00b7b” ][/st_item_list][st_item_list elm_id=”elm_5c713fdb00d1f” heading=”Social Market Segmentation” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c713fdb00d26″ ][/st_item_list][st_item_list heading=”Custom Audience Integration” icon=”fa fa-arrow-right” div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b40f0″ ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b12b5d57″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12b5c88″ ][st_spacer id_wrapper=”elm_59636b12b528c” ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b5ba1″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12c0fdd” ][st_column id_wrapper=”elm_59636b12c0f01″ ][st_row_2 id_wrapper=”elm_59636b12b8bf2″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12b8b23″ ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”center” normal_font_color=”#3ccd03″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b7e43″ ]Module 6 : Advanced Facebook Marketing Strategies [/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12b8522″ ]

Now it is time to dive deeper into making use of what happens to be perhaps one the most useful social media platforms in existence that can be utilised as a strategic marketing tool. We will look at using Facebook for implementing various top level business strategies such as ….. Segmenting the Marketplace.

[/st_text][st_spacer id_wrapper=”elm_59636b12b8a51″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b12c0e27″ ][st_column_2 id_wrapper=”elm_59636b12c0d4c” ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12bed6a” ][st_column_3 span=”span6″ id_wrapper=”elm_59636b12bc570″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#b20505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12bc493″ ][st_item_list heading=”Lead Generation Campaigns” icon=”fa fa-arrow-right” ]Turn Facebook activities into Lead Generation Campaigns through engaging relevant content that has been designed with the Type Of Traffic in mind with a view to guiding customers through specific actions and routes depending on the stage of awareness.
[/st_item_list][st_item_list elm_id=”elm_5c6d43ea2d512″ heading=”Different Types Of Traffic” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c6d43ea2d51a” ]There are indeed ways to classify the traffic [from those who have never heard of the company to those who are previous paying customers] that we receive from our Facebook Marketing activities – each level of traffic should be dealt with differently in order to gain the maximum effect from any marketing activities.[/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12bec99″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_size=”24″ icon_color=”#ad0505″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12bebb2″ ][st_item_list elm_id=”elm_5c6d42f96849e” heading=”Advanced Customer Targeting” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c6d42f9684a6″ ]A look at how we can specifically use Facebook Advertising to identify target market segments based upon actual market data that is unique to your company and the reaction of the marketplace to identified marketing messages.[/st_item_list][st_item_list elm_id=”elm_5c6d42f9686d6″ heading=”Using Custom Audiences” icon=”fa fa-arrow-right” disabled_el=”no” id_wrapper=”elm_5c6d42f9686de” ]Introducing this aspect of Facebook marketing; from understanding exactly Custom Audiences are to how to develop and nurture them in order to guide customers through defined marketing paths [funnels] culminating in revenue generation.[/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b12c0c53″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12c0b7b” ][st_divider id_wrapper=”divider_190475edc01d11bcb56ab5eca477dd73″ ][/st_divider][st_text id_wrapper=”text_c33783fd90abaf6b59eb3bf66e58f826″ ]We will also touch on Video Marketing Within Facebook, setting up and running Facebook Advertising Campaigns. An essential component to success with Facebook Marketing is itself technical in nature so we will take a look at installing and using the Facebook Pixel codes for maximum customer interaction and market penetration.
[/st_text][st_spacer id_wrapper=”elm_59636b12bff1e” ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12c0a87″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12cbbdc” ][st_column id_wrapper=”elm_59636b12cbb07″ ][st_row_2 id_wrapper=”elm_59636b12c427d” ][st_column_2 span=”span12″ id_wrapper=”elm_59636b12c41ad” ][st_heading div_margin_top=”5″ div_margin_bottom=”25″ text_align=”left” normal_font_color=”#00304c” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12c3348″ ]And In Summary …[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12c3b50″ ]

With the ever growing importance that Digital Marketing continues to take in terms of the execution of top level business strategies there is a corresponding trend that can be seen which has the outcomes that we see certain members of staff at time [who may not actually be skilled in digital marketing strategy development and execution] being granted the task of managing the companies Facebook Marketing & Social Media activities. With that said; here is an opportunity to spend time working on your company’s Digital, Social & Facebook Marketing Strategies as opposed to being buried in the daily tasks of working in the business.

[/st_text][st_spacer id_wrapper=”elm_59636b12c40df” ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b12cba34″ ][st_column_2 id_wrapper=”elm_59636b12cb961″ ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b12c9ddd” ][st_column_3 span=”span6″ id_wrapper=”elm_59636b12c7a9c” ][st_heading heading_icon_icon=”fa fa-gears” normal_font_color=”#051dd0″ id_wrapper=”heading_7eb4bfe19dae095cfc38368ed8637714″ ]Workshop Additional Component 01[/st_heading][st_text id_wrapper=”text_af75a4ebadadc4ca8ac0f9545524b670″ ]

Full Course Summary Notes Will Be Delivered The Week After The Training Along With Comments & A Collation Of The Notes & Points Generated Based Upon The Interaction Of The Participants.

[/st_text][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b12c9d0f” ][st_heading heading_icon_icon=”fa fa-gears” normal_font_color=”#c00505″ id_wrapper=”heading_6300c2ef54af78857e176573d759ef12″ ]Workshop Additional Component 02[/st_heading][st_text id_wrapper=”text_d37dc1b825c8eed7df64ade8138802a0″ ]

A Complete Digital Marketing Footprint Analysis Report Will Be Generated & Presented In The Week After The Workshop – This Will Show The Company Exactly Where It Should Be Focusing Its Social Media & Facebook Marketing Efforts.

[/st_text][/st_column_3][/st_row_3][st_row_3 id_wrapper=”elm_5c6ea7bfb44d6″ ][st_column_3 span=”span12″][st_divider wrapper_shadow=”3″ id_wrapper=”divider_ecc15d1701dbec91555e05faf4893a19″ ][/st_divider][/st_column_3][/st_row_3][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ ][st_column_3 span=”span6″ ][st_heading heading_icon_icon=”fa fa-gears” normal_font_color=”#8807b0″ id_wrapper=”heading_6300c2ef54af78857e176573d759ef12″ ]Workshop Additional Component 03[/st_heading][st_text id_wrapper=”text_a2ddbe464f125bfca08d8a37a53d3e49″ ]

Full access to our BestBusinessReviews.co.uk platform [as developed by our sister Digital Marketing Agency – Capid Houser] in order to systematically collect Google Reviews, Customer Feedback as well as broaden their reach through the Social Media sharing aspect of the BestBusinessReviews.co.uk system.

[/st_text][/st_column_3][st_column_3 span=”span6″ ][st_heading heading_icon_icon=”fa fa-gears” normal_font_color=”#378003″ id_wrapper=”heading_6300c2ef54af78857e176573d759ef12″ ]Workshop Additional Component 04[/st_heading][st_text id_wrapper=”text_e8559f8f81b396959d2f97219801df24″ ]

All Participants Will Also Receive A Thirty Minute Post Workshop Phone Consultation Designed To Provide A Strategic Plan Outline For The Company’s Digital Marketing Execution.

[/st_text][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b12cb877″ ][st_column_3 span=”span12″ id_wrapper=”elm_59636b12cb7a8″ ][st_spacer id_wrapper=”elm_59636b12cad4d” ][/st_spacer][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b12cb6c0″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row border_width_value_=”5″ border_color=”#dcdcdc” text_color=”#000000″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b1327f34″ ][st_column id_wrapper=”elm_59636b1327e5f” ][st_row_2 id_wrapper=”elm_59636b131f684″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b131f5bb” ][st_heading text_align=”center” normal_font_color=”#00304c” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b131e8be” ]Here’s a summary of the topics we’ll cover during the Fast Paced, Mind Stretching & Business Strategy Challenging day.[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b131efec” ]

All of the topics above interlink along with class exercises and questions that are designed to assist you the business owner, entrepreneur, manager & marketing expert to get the most out of digital marketing, email marketing, search engine marketing, video marketing, podcasting, content creation and more in your business operations. Depending on your business a section will be more relevant to your company and this is where the instructor’s experience comes into play through thought provoking discussions and applications of the module topics.

[/st_text][st_spacer id_wrapper=”elm_59636b131f4f4″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b1327d8d” ][st_column_2 id_wrapper=”elm_59636b1327cbc” ][st_row_3 border_color=”#00304c” div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b13259b2″ ][st_column_3 span=”span6″ id_wrapper=”elm_59636b1323071″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#dcdcdc” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b1322f8f” ][st_item_list elm_id=”elm_5c71420631fa1″ heading=”Module 1 : Glossary” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c71420631fa9″ ][/st_item_list][st_item_list elm_id=”elm_5c71420632151″ heading=”Module 2 : Business Branding” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c71420632157″ ][/st_item_list][st_item_list elm_id=”elm_5c71420632267″ heading=”Module 3 : Search Engine Marketing” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c7142063226d” ][/st_item_list][/st_list][/st_column_3][st_column_3 span=”span6″ id_wrapper=”elm_59636b13258e1″ ][st_list div_margin_top=”-40″ div_margin_bottom=”-40″ icon_color=”#dcdcdc” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”-10″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b13257fe” ][st_item_list elm_id=”elm_5c714294a913c” heading=”Module 4 : Content Leverage” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c714294a9143″ ][/st_item_list][st_item_list elm_id=”elm_5c714294a92fe” heading=”Module 5 : Social Media Marketing” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c714294a9304″ ][/st_item_list][st_item_list elm_id=”elm_5c714294a940b” heading=”Module 6 : Advanced Facebook Marketing” icon=”fa fa-cubes” disabled_el=”no” id_wrapper=”elm_5c714294a9411″ ][/st_item_list][/st_list][/st_column_3][/st_row_3][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1327bce” ][st_column_3 span=”span12″ id_wrapper=”elm_59636b1327afc” ][st_spacer id_wrapper=”elm_59636b13269fd” ][/st_spacer][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b13270d6″ ]

We are confident that you will take away ideas from the day worth multiples of the cost for attending. Spend a day with us learning how to effectively integrate the tools of the internet into your business strategy development processes in order to deliver the message of your company’s brand, its products and services to clients and to give customers an experience of your service offerings in the digital realm.

[/st_text][st_button button_text=”I Want To Learn About Internet Business Strategies” button_type_url=”#section-4″ button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ id_wrapper=”elm_59636b1327a13″ ][/st_button][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1332512″ ][st_column span=”span3″ id_wrapper=”elm_59636b132ad63″ ][st_icons_list div_margin_bottom=”25″ align=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1329d9d” ][st_item_icons_list icon=”fa fa-gears” icon_color=”#00304c” id_wrapper=”elm_59636b1329cc4″ ][/st_item_icons_list][/st_icons_list][st_heading text_align=”center” normal_font_color=”#00304c” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b132a5b1″ ]Integrative Approach[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b132ac85″ ]

As we look to align all digital marketing activities with the top level business strategy

[/st_text][/st_column][st_column span=”span3″ id_wrapper=”elm_59636b132d604″ ][st_icons_list div_margin_bottom=”25″ align=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b132c55d” ][st_item_icons_list icon=”fa fa-users” icon_color=”#dcdcdc” id_wrapper=”elm_59636b132c484″ ][/st_item_icons_list][/st_icons_list][st_heading text_align=”center” normal_font_color=”#00304c” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b132cd42″ ]Ideal Client Profiling[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b132d51f” ]

Using the digital marketing channel to identify and connect with target market segments

[/st_text][/st_column][st_column span=”span3″ id_wrapper=”elm_59636b132fd61″ ][st_icons_list div_margin_bottom=”25″ align=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b132ee7e” ][st_item_icons_list icon=”fa fa-twitter-square” icon_color=”#ff8a00″ id_wrapper=”elm_59636b132edaa” ][/st_item_icons_list][/st_icons_list][st_heading text_align=”center” normal_font_color=”#00304c” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b132f65f” ]Digital Social Media[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b132fc85″ ]

How to tap into trends using microblogging, connect with influencers and build your own tribe of followers

[/st_text][/st_column][st_column span=”span3″ id_wrapper=”elm_59636b133243d” ][st_icons_list div_margin_bottom=”25″ align=”center” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b133154f” ][st_item_icons_list icon=”fa fa-suitcase” icon_color=”#d41642″ id_wrapper=”elm_59636b1331471″ ][/st_item_icons_list][/st_icons_list][st_heading text_align=”center” normal_font_color=”#00304c” normal_font_size=”32″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” div_margin_top=”5″ div_margin_left=”” div_margin_bottom=”25″ div_margin_right=”” id_wrapper=”elm_59636b1331d1a” ]Strategy Nuts & Bolts[/st_heading][st_text wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1332360″ ]

Examining all pillars of the marketing mix and applying digital marketing fundamentals to all

[/st_text][/st_column][/st_row][st_row width=”full” background=”solid” solid_color_value=”#f7f7f7″ div_padding_top=”10″ div_padding_left=”10″ div_padding_bottom=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b133931d” ][st_column id_wrapper=”elm_59636b1339247″ ][st_row_2 id_wrapper=”elm_59636b13346f3″ ][st_column_2 span=”span12″ id_wrapper=”elm_59636b1334625″ ][st_spacer height=”20″ id_wrapper=”elm_59636b1334086″ ][/st_spacer][st_spacer id_wrapper=”elm_59636b1334551″ ][/st_spacer][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b1339176″ ][st_column_2 id_wrapper=”elm_59636b13390a5″ ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b1338fb9″ ][st_column_3 span=”span3″ id_wrapper=”elm_59636b1336d39″ ][st_image image_file=”http://www.stephenccampbell.com/wp-content/uploads/2017/07/SCC-300px.jpg” image_file_button=”” image_size_wrapper=”” image_size=”medium” image_container_style=”img-circle” image_alignment=”center” image_margin_top=”15″ image_margin_bottom=”15″ wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b133675b” ][/st_image][st_spacer id_wrapper=”elm_59636b1336c6b” ][/st_spacer][/st_column_3][st_column_3 span=”span9″ id_wrapper=”elm_59636b1338edb” ][st_heading 1=”#_EDITTED” 2=”#_EDITTED” 3=”#_EDITTED” 4=”#_EDITTED” 5=”#_EDITTED” el_title=”Kathy Salinas” font=”custom” font_face_type=”google fonts” font_face_value=”Open Sans” font_size_value_=”32″ color=”#333333″ border_bottom_color=”#cfcdcd” wrapper_padding_top=”15″ wrapper_padding_left=”15″ wrapper_padding_bottom=”2″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” wrapper_border_top=”4″ wrapper_border_left=”4″ wrapper_border_right=”4″ wrapper_border_color=”#dbdada” div_margin_top=”5″ div_margin_left=”” div_margin_right=”” id_wrapper=”elm_59636b1337b13″ ]Stephen C Campbell[/st_heading][st_text 1=”#_EDITTED” 2=”#_EDITTED” wrapper_padding_top=”5″ wrapper_padding_left=”15″ wrapper_padding_bottom=”0″ wrapper_padding_right=”15″ wrapper_bg_opacity_slider=”” wrapper_border_left=”4″ wrapper_border_bottom=”4″ wrapper_border_right=”4″ wrapper_border_color=”#dbdada” id_wrapper=”elm_59636b1338250″ ]

In the corporate world Campbell held a number of regional sales and marketing (ICT) positions with Hewlett Packard which included responsibility for North America, Europe, Japan and the Asia Pacific region in doing so has conducted business in well over 20 countries.

[/st_text][st_text wrapper_padding_top=”5″ wrapper_padding_left=”15″ wrapper_padding_bottom=”0″ wrapper_padding_right=”15″ wrapper_bg_opacity_slider=”” wrapper_border_left=”4″ wrapper_border_bottom=”4″ wrapper_border_right=”4″ wrapper_border_color=”#dbdada” id_wrapper=”elm_59636b1338927″ ]Campbell has been responsible for shaping the strategic direction for managing revenues streams of greater than US$85M.

Campbell was instrumental in expanding the company’s business into the Far East managed the Far Eastern business marketing activities for Hewlett Packard based in Tokyo for a number of years.

Whilst in the region he managed to almost double the business in Japan (managing the likes of Fujitsu, Hitachi, NEC & Toshiba) to greater than US$35M and at the same time initiated business in Korea, Taiwan and India.[/st_text][st_spacer id_wrapper=”elm_59636b1338e0b” ][/st_spacer][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row width=”full” background=”image” image=”http://www.stephenccampbell.com/wp-content/uploads/2016/08/SCC-FacebookBackground.jpg” div_padding_top=”75″ div_padding_left=”10″ div_padding_bottom=”-50″ div_padding_right=”10″ id_wrapper=”elm_59636b13413d9″ ][st_column id_wrapper=”elm_59636b1341307″ ][st_row_2 id_wrapper=”elm_59636b133f418″ ][st_column_2 span=”span1″ id_wrapper=”elm_59636b133d89b” ][/st_column_2][st_column_2 span=”span10″ id_wrapper=”elm_59636b133ed8f” ][st_spacer height=”20″ id_wrapper=”elm_59636b133e2e9″ ][/st_spacer][st_button button_text=”Contact Stephen C Campbell” button_type_url=”http://www.stephenccampbell.com/contact-stephen-c-campbell/” button_alignment=”center” style=”rounded” button_size=”btn-lg” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b133ec9c” ][/st_button][/st_column_2][st_column_2 span=”span1″ id_wrapper=”elm_59636b133f344″ ][/st_column_2][/st_row_2][st_row_2 id_wrapper=”elm_59636b134123a” ][st_column_2 id_wrapper=”elm_59636b134116e” ][st_row_3 gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” border_color=”#000″ div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b134108a” ][st_column_3 span=”span12″ id_wrapper=”elm_59636b1340fb9″ ][st_spacer height=”20″ id_wrapper=”elm_59636b1340ee5″ ][/st_spacer][/st_column_3][/st_row_3][/st_column_2][/st_row_2][/st_column][/st_row][st_row gradient_color=”0% #FFFFFF,100% #000000″ gradient_direction=”vertical” img_repeat=”full” 1=”video_url_mp4″ autoplay=”yes” child_of=”none” div_padding_top=”10″ div_padding_bottom=”10″ div_padding_right=”10″ div_padding_left=”10″ id_wrapper=”elm_59636b134250a” ][st_column span=”span12″ id_wrapper=”elm_59636b134243c” ][st_spacer height=”20″ id_wrapper=”elm_59636b1342372″ ][/st_spacer][/st_column][/st_row][st_row div_padding_top=”10″ div_padding_left=”10″ div_padding_right=”10″ id_wrapper=”elm_59636b13437d2″ ][st_column span=”span12″ id_wrapper=”elm_59636b1343704″ ][st_page_embed el_title=”Footer” page=”footer” wrapper_padding_top=”0″ wrapper_padding_left=”0″ wrapper_padding_bottom=”0″ wrapper_padding_right=”0″ wrapper_bg_opacity_slider=”” id_wrapper=”elm_59636b1343629″ ][/st_page_embed][/st_column][/st_row][st_heading text_align=”center” id_wrapper=”heading_3dd2ab4248d3b7acd39f7a64bc63932b” ]Sat 11th January[/st_heading]