If QR Codes are going to gain more acceptance with consumers, small business owners need to create fun and exciting QR Code marketing campaigns. Here are some tips to help you create a more entertaining campaign.
1. Create a treasure hunt campaign.
This works when you have a certain time frame for a marketing campaign. By introducing an element of time scarcity you can peak more interest into you campaign. You can then use QR Codes in a treasure hunt whereby consumers have to find a certain number of codes across a particular geographical location and whoever gets the most codes by a certain time, receives a grand prize. Each time they scan a code they get sent to a landing page where they log in their name and get more points. This works very well with holiday seasons. For example you can have a 12 days of Christmas treasure hunt leading to Christmas or a trick or treat treasure hunt for the Halloween.
2. New releases
Nothing whets the consumer appetite like getting early bird access to a new product release. If you’re opening a new branch of your business, you can use QR Codes to promote coupons for the first 100 customers on your opening day. A bookstore can promote a highly anticipated best seller using QR Codes that give the scanner first priority on their buyers list. Infact this can be a great way to sell out inventory even before it has arrived in your store by accepting preorders through QR Codes. This works just as well for new housing developments for real estate agents, blockbuster films for movie theatres, special artist appearances for theatre and music concerts etc. Any business that usually has long line of customers at certain times and occasions can use this strategy.
Now that you are convinced of the need for multi channel marketing, you should consider all of the different options available and how they might be useful to you.
First, there are the more traditional print marketing strategies, such as
inserts in various papers
Next, you can do email marketing campaigns. You can use your customer database, or you can use squeeze pages to get potential new clients to market to. You can also use co registration or advertise on other people’s newsletters.
Another big trend is to use social media, either by placing advertisements or adding blogs or videos. You can join different networks as well to get your company name out there.
Search engine marketing is another common strategy. You want to do things that will get your website listed near the top of the results through various SEO techniques, as well as using RSS feeds, pay-per-click campaigns, link building campaigns, and tagging.
Radio and television ads can also be used, including short or long ads or infomercials.
Take advantage of free and paid public relations opportunities, and use inbound and outbound sales calls and teleconferences as well in order to market your product.
Joint ventures with other companies that offer complimentary products can also be of great benefit.
You will have access to their customer databases and marketing efforts as well as your own, and as long as the products are complimentary you should be able to increase your sales since the target audience of both products should be similar.
It is a great way to reach new people that are likely to be interested in what you have to offer.
The options listed above are just a few of the opportunities you can take advantage of in order to set up your multi channel marketing campaign.