Our consulting not only consists of developing world class go to market strategies and designing custom websites, we also coach clients how to use their websites as a part of their overall business strategy. As the internet becomes more and more of a dominant marketing channel, it pays to know where to find the experts in order to help you in taking your business to the next level by leveraging the power of the internet as a primary marketing channel.

In the last post, I have an example how one of our product was put on the first page of google using our tried and tested internet marketing strategies. Now here is another example – enjoy and do get in touch if there is anything we can do to assist you, remember taking action is the one thing which seperates successful people from those who procrastinate and tell all the stories why they cannot; as opposed to why they can or should. Check out the video :-

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And do please get back to me shoule you have any comments.

To your fantastic business success.

Stephen C

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.

That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

PS : let me know what you think

Every product or service must pass through a Marketing Channel in order to reach the end user. Most successful businesses today use multiple channels through which to reach their target market and your business should be the same. Examples of marketing channels are the Retail Store, Networking Events,  Distribution Warehouses, Shopping Malls, Telephone, Mail and the Internet.

You should consider what you wish your primary channel to market to be and focus in on this and then work on having a few secondary channels to market. Develop most of your sales and communication tools for your primary market which will be in line with the Category of product and the particular Market Segment which you are looking to address. I consider the internet to be one of the most important Marketing Channels no matter what business you are in and I find the vast majority of my clients on a worldwide basis this way as I have developed significant expertise in this field over the years.

For more information on the development of marketing strategies in your business simply contact us via this link.

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as compelling value propositions, branding and category marketing all have a bearing on the final strategy decisions.

The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.

Today’s companies with its diverse workforce find themselves in potentially advantageous positions that is, if they harness the marketing capability advantages of the the workforce. Individuals from a particular dimension of Diversity with the relevant marketing expertise may well find themselves in the best placed position to interpret research data, conduct focus groups and talk to end user customer who are like themselves. The challenge is for the organizations is to allow the talent which exists within the various segments of the workforce to bubble up to the surface through recognition and appropriate promotions to be in the positions where they can make relevant decisions as to devising and executing company strategies and tactics.

More on this later.

Stephen C Campbell