It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis
there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user is taken up in distribution channel management and dynamics and; this is an area that I spend a lot of time consulting in. However, with that said the internet is being used to assist with distribution channel management as well as in pushing products through various other channels to get to the end user.
So what should companies [large and small] do in order to get going with fully incorporating the internet into their overall business marketing strategies ?? I would advise to stop and consider two aspects :-
The internet as a promotion channel
The internet as a consumption channel
That is to say, ensure that there are two distinct strategies on the table for tackling how the organisation communicates with the end user in order to get the message of the product and/or service out to the world at large using the internet. Second, consider how existing products/service may be modified in order to allow the user customer to sample or fully consume the company’s offerings via the internet.
These are but two of the items that I consider when going through the thought process of developing a marketing strategy and using the internet as a primary marketing channel.
Any thoughts / comments / want me to help to your business ?
Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.
The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.
Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.
Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.
It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-
a catalyst for change
better customer understanding
The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.
Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.
Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.
As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …
Frequently Manufactured Consumer Goods
Health and Wellness
… and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …
Proctor and Gamble
…. and conducting business with these companies in countries including …
… as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …
Ideal Client Profiling
…. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.
Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …
… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.
As I discuss the possibility of being hired as Business Consultant often by the small business owner, the question which often arises is “I have managed up until now without a marketing consultant, why do I need one now?” After I dig a little deeper what I normally find is that my prospective client’s business has been stagnant for years, that they have been doing things the way they always have and; as we know that guarantees we get the same results.
Of course, if you have not been trained in the marketing discipline, have a natural tendency or bias to market or not been exposed to classic marketing principles there is not reason why you should know exactly marketing is or how to execute marketing in your business. My advice to any prospective client or to you reading from wherever you are in the world is, if you are not moving with the times, learning and executing sound marketing principles to take your business to the next level – you are missing out on potential new customers, business growth, wealth creation and more.
Specifically, failure to make extensive use of the internet to generate awareness for your company, build your brand, establish your expertise and to reach customers from all corners of the earth is something I consider as a BIG mistake. If you are unable to grasp the new technologies, don’t have the time or personnel to execute the necessary tasks then the next best thing is to hire a consultant.
It is particularly rewarding for me to bring my experience of conducting business throughout Europe, the U.S. and the Far East to my consulting practice and to help in taking my clients business to the next level. Look out for some more posts in the Business Consultancy field real soon and for some products which I am putting together to help other with their marketing.
As always, please do feel free to post your comments and let me know what you think.