For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart.
With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and in many cases make many key individuals with very specific skills leave the company.
This is where I see in the near future the use of corporate business strategy consultants [such as myself] becoming more and more in demand as companies look for that vital input of skills and strategies.
The problem that businesses face of cours is that of needing a particular role fulfilled and, not having the time to train staff to be able to perform that role. In these instances will turn increasingly to external expertise.
The beauty of using external expertise is the vast amount of perspective, knowledge and experience that they bring. Also, I have found one great advantage being that I often come having worked in multiple industries whereas we see that typically an executive may have been with one company and in that industry for over a decade.
This perceived strength I have found, is something that in fact acts as a weakness as consultants are able to use strategies and tactics from other industries, modify them and bring benefit to completely different industries.
If you are a manager, person of influence, agency executive maybe looking for someone to help kick start a particular business circumstance, consider this post and – I’d be more that interested in hearing your perspective.
Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.
The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.
Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.
Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.
It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-
a catalyst for change
better customer understanding
The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.
Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.
Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.