We as business people all know that we are living in a real world economic downturn which has lead to many corporations having to downsize their workforce in order to stay afloat. Some agree and many disagree with the various mergers and acquisitions that are taking place as
companies look to get into new market and to improve their offerings to the marketplace. With all of the variable that take place with running a business most agree that it is the Sales and Marketing function that is probably the most important part of the operation of the business unit in question. There are an abundance of examples that we can see in the business world where – the best product has not dominated the market place or; where the product and/or service that everyone acknowledges is not the market leader rises to command maximum market share.
In getting an organisation to deliver excellence when it comes to getting their message out to the world at large we are seeing an increasing trend where where marketing strategy consulting [the service I provide] is being employed more and more. Part of the benefit of using external consultants is that they do not have the baggage or history and political connection with the organisation they are working with. And as a consequence are able to look at the data objectively, develop the right strategy and put in the relevant execution steps.
Is the organisation that you are working in stuck ? or stagnant ? are your management team doing the same thing this year that was being done last year ? Is is time for some external marketing strategy consulting to get your business unit kick started ? Whatever the case, you are encourage to approach your markets as if you are going into it anew – by that I mean considering the questions :-
Are we targetting the right customers
Are we using the correct communication channels
Are we using the most appropriate marketing channels to deliver the product/service
Do we know what our end user clients think about us [have we asked]
Is the internet being fully utilised as a marketing channel ?
These are some of the key questions that get buried, and lost in the day to day activities or any organisation and why using an external business strategy consultant may well be the thing that you should be strongly considering employing in your business.
Businesses of all sizes are looking to make use of the very best marketing consultants given that we are living in tough economic times. It has been said numerous times for good reason that ‘the heart and soul of business is the sales and marketing function’.
The fact is that making the desired end user customers aware of the products and services that the organisation has to offer is key in the first step for a successful business, to do this appropriate markerting channels need to the made use of.
Assuming the targets decide to purchase – the necessary and most efficient sales channels will then need to be employed to enable the marketplace to be able to purchase as many of the organisation’s products and services as possible.
Above are some of the necessities of ensuring the success of organisations and why the best marketing consultants are always in demand. As companies spend their time executing previously devised plans – there is often not the time and urgency to focus on developing key go to market strategies that will at times take the company in different directions.
It is for the reason above that it will continue to make sense for companies to seek outside help that can bring a much needed perspective that will act as :-
a catalyst for change
better customer understanding
The bullets points above are some of the benefits that skilled business marketing strategy consultants can bring to any company.
Depending where your business stands today in its development, it may be that you can do your business a huge favour by making use of the services of a marketing consultant, work with them for a few months which can results in many millions of benefit in the long run.
Of course, as this is my profession – you could say that I am biased, however – the facts are there to speak for themselves. Sometime – "we don’t know what we don’t know" that of course goes for any area in life but for the purpose of this discussion; the application to the development of business is the main point.
When we look at the makeup of corporations, we can readily identify the different functions that makeup the organisation. Some of the more common functions are :-
Research And Development
Human Resource Management
.. and we could go on adding to the list. Now if we are to ask the question as to what most important functions are, we would most likely get different responses depending on who we posed the question to.
As the reason for the existence of any organisation is to provide its products and services to specific end user customers and; no matter how fantastic the research development engineers are, how streamlined the manufacturing department has become, how well the employees are looked after – if not enough attention is put into the Sales and Marketing functions; there will of course not be enough clients who are purchasing from the corporation.
I’d like to make the statement that Sales and Marketing is the Heart and Soul of every business and the failure to pay significant attention to this part of the business will ultimately end in the failure of the organisation.
To illustrate the point – let’s talk about my favourite company at this point in time when I am looking to illustrate excellence in the Sales and Marketing function – that company is Apple. To learn more about Apple’s latest and fantastic release I suggest you read apple ipad reviews by following the link. In recent years we have seen changes in Apple’s distribution strategies and walking into any Apple store will enable anyone to see what every company looks for – Raving Fanatics – who are passionate about the organisation’s products and services.
During my business radion program when going through the Marketing Mix – I posed the questions :-
… the answer to all are Yes and yet Apple, through excellence is Sales and Marketing Strategies dominate in each specific Marketing Category. Time will tell as the iPad starts to sell internationally. At the time of writing – the iPad is yet to be release here in the UK and I for one cannot wait to get mine !!
To summarise – never fall so much in love with the products and services of the organisation so that you lose focus in constantly engaging with the targetted end user clients – they at the end of the day are the ones who must be depended upon to make consistent purchases from the organisation in order to keep the company in business.
The constant ongoing refinement and development [and execution] of the Sales and Marketing Strategies of the company – from large corporate to Small and Medium Enterprise, right down to the Solo Preneur will ensure the success of the business endeavour.