As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.
During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.
Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.
What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company.
My business consultancy now has staff in 4 countries including Europe and the Far East, I now only concentrate on the highest incoming producing activities. More importantly for me, if I am not there in the office – the business will still continue to run. This is by design and all a part of my company’s marketing strategy and something which I strive to instill in my clients.
My “components a marketing strategy” report and audio give a basic introduction into marketing fundamentals and I’d appreciate if you grab yourself a copy. You can also learn some life changing business concepts over at http://www.businessmansencyclopaedia.com/