In this day and age more and more people [i.e. your clients and customers!] turn to their computers and mobile devices and  hence the Internet to look for LOCAL products and services.  Long gone are the days when people pick up the Yellow Pages first to find what they what they need – just because the internet is so accessible with the amount of smartphones in use. Stop a moment and think about it when was the last time you picked up a copy of the Yellow Pages to look for information ?

The Internet is the first place people look when they need to find information on any product or service, with the use of mobile devices and smartphones the internet has truly become an integral part of our daily lives – this is why we created the Reputation Management Marketing Solution for Businesses.

To give you an idea about how powerful Internet usage is amongst consumers, here are a few statistics:

  • Almost 250 million searches for products and businesses are performed per day on Google alone.
  • DM News reported that 35% of all Internet searches are local.
  • comScore reported that 90% of local commercial searches result in offline bricks and mortar purchases.
  • Online marketing is expected to be 15% of all media advertisement spending in 2013. It’s currently approximately 7.6%.

With billions of LOCAL searches being performed online each month, the Internet has officially surpassed the printed Yellow Pages book, newspapers, and other traditional marketing methods when it comes to overall effectiveness.

Online marketing has even gone beyond the computer… mobile phone Internet usage is also growing at astonishing rates, which we will discuss in more detail later in this report.

The global connection created by the Internet has changed the way the world communicates, gathers information, and markets its products and services.

While the technology is fascinating, this global connection has also created problems for some local business owners.

mobile marketing summary

Mobile marketing is soon going to blow other marketing methods out of the water, and it’s time to get in on the …

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… ground floor of this incredibly hot opportunity.

Right now, VERY few marketers are using this method, so it’s the perfect time to get started. With very little competition, the market is wide open for you to come in and make a fortune!

I encourage you to get started right away, while the competition is still very low. You can build your business very quickly, and you’ll have a marketing avenue most other marketers aren’t even thinking of using.

This will put you miles ahead of your competitors!

Want more information about mobile marketing? Check out Mobile Profits, the complete guide to using mobile marketing!

digital online marketing

A successful internet marketing strategy requires the right amount of resources to be allocated. These resources include funding, technology, and staff levels.

You should first figure out what capabilities you have internally, so that you can determine whether or not you have the skill and knowledge you need internally or whether you will have to outsource some of the work.

After you have determined which type of internet marketing would be the most appropriate you will need to figure out the best way to track your efforts and measure their effectiveness.

You need to find a technology that will help you to keep track of and create reports on your progress in terms of your key progress indicators.

This ability to measure and track your efforts is part of the reason why companies are choosing methods of marketing. You can get a lot of useful information when you use the proper technology to track performance and activity so that you can better tweak your future campaigns to get optimum results.

For the best results, your Internet Channel Marketing

Strategies should be designed to help

with specific objectives of your business.

Your digital strategy will most likely need to be developed apart from the offline marketing strategy. This is due to the fact that internet marketing methods engage audiences and generate responses from them in a different manner than traditional marketing methods.

However, all of the channel marketing strategies you use, whether digital or traditional in nature, should still be complementary to one another and consistent with one another.

digital internet marketing

These days the big thing in marketing is taking advantage of all of the digital options that are available to you. These tend to be a lot cheaper than using many of the print forms of advertising, so there is no reason not to venture into using at least some of these marketing methods.

In many cases it will only cost you the time and effort to develop the campaign itself. The strategies that are used in digital channel marketing are similar to those used in traditional marketing. The main elements that are used for the creation of a strategy still include …

  • objective setting
  • customer segmentation
  • resource auditing
  • positioning
  • targeting.

Your digital channel marketing strategy should begin with the selection of a target audience.

You will want to target a group based on your product,

brand, and positioning and do so in

the most effective manner that you can.

This means that you will need to do some research on the market, set appropriate objectives, and then implement strategies that will help you to actually meet the objectives that you have set.

For a through the line campaign, you will want to plan how to integrate your digital marketing into your multi channel marketing strategy. Digital marketing is not unlike any other marketing method. In order to provide real value it must fit in well with the overall strategy that is planned for your business.

It is important that you be able to analyze the results of your strategy, so it needs to include targets and objectives that are clearly stated. Regardless of whether you are going to use an email, search, or mobile platform to deliver your message to your target audience, the approach and the strategy that you use should make sense given the behavior of that audience.

You need to make sure that you are not trying

to communicate with users in a manner

that isn’t likely to reach them.

Your marketing message must be communicated clearly and must differentiate you from competitors when you use digital marketing campaigns …

…just as it would have to be with any other type of channel marketing campaign. You can use various channels in order to get people to come to your website, including mentioning your website in radio or TV ads or placing it in print ads or on billboards.

In this wired internet age in which we live I do believe that all businesses should be and can harnessing the power of the internet to take their businesses to the next level. In particular, even if your business is a traditional off-line business, you certainly should be using the new technologies to drive customers to your off-line business.

With the rise and rise of the internet it seems that the vast majority of the posts, articles and comments are related to Internet Marketing so I have decided to make a few posts and put some documentation together on off-line marketing as most of my customers are new to the Internet Marketing age. Here I will comment on 2 simple Traditional Off-line Marketing methods, please do not think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in your marketing arsenal.

Classified Ads
This is something everyone should be testing in some form or another. It’s great for lead generations. You should still have  a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. I have noticed that local papers (such my local Friday Ads) has an ongoing deals of booking four weeks for the price of four. Even adding more months only ends up costing a few pounds (or even less dollars!), and there is always room to barter and negotiate price if you are a regular customer. With prices like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with Classifieds.
 
Direct Mail
Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There’s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:

http://www.successdoctor.com – Michel Fortin’s main site
http://www.world-copywriting-institute.com – David Garfinkel’s site
http://www.thegaryhalbertletter.com – Home of the Gary Halbert Letter
http://www.dankennedy.com – Dan Kennedy’s site

Do pop in again to see more on Marketing and on some of my other favorite subjects. And do let me have your comments.

Thanks,

-Steve