When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there.

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Having a plan will make it so that you can determine how effective your current marketing and distribution efforts are, and help you to figure out where you can improve on them in the future based on the results that you get.

In order to be able to track the results of your multi channel marketing and distribution plans, you will need to have a good customer relationship management software program. This will help you to figure out just who your current customers are, and what they are buying. Then you can try to market to them in other ways, or use this data to develop new markets that you can target in addition to your current customers.

You can use this software to keep track of how new customers heard of your product, for instance, so you can get a better idea of which channels are working and which are not, and switch from ineffective channels to those that might produce better results for your company.

It is important to keep at least one backup of your database, if not more because you don’t want to lose this all important information. You might want to have it backed up on different computers as well as having a copy at an off-site location just to make sure the data is safe.

Those who want to market their product internationally will need to keep in mind that this might require different marketing materials and different marketing channels.

  • You will want to do a lot of research into your target market to figure out what methods and channels are most effective there.
  • You also want to look into the culture to make sure that you do your marketing in a culturally effective manner without offending anyone.

It might take some trial and error in order to figure out just which marketing channels will work out the best in each different place that you market your product.

As I continue to bring the lastest, fresh and relevant business news, comment and reviews to the listeners of the radio station – here is a podcast of an interview between Nigel Hutchins [GWE Business West Regional Director] regarding the

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role of his organisation and what there is on offer for those who wish to become members.

GWE Business West provides training in the areas of …

  • Marketing Planning
  • Business Strategies
  • Bespoke Business Training

As businesses look for the end of the recession, skills training will be one of the keys that companies will use as a foundation to enable them to take advantage of the rise in the economy [when it comes]. The organisation also provides networking opportunities for business members to get together and to exchange ideas. Business Chambers of Commerce are an important factor in the life of the business owners and as an extension to networking we see that they GWE arrange Breakfast Evenings as well as Evening meetings to give those interested in exchanging business, marketing and strategy ideas to be able to do so in an informal environment.

We touched on the books/authors

  • Think and grow rich – Napolean Hill
  • Who says elephants cant dance – Louis V Gerstner Jr.
  • Dan Kennedy – speaking about getting our of our environment to get ideas

We noted that despite the recession, there are plently of businesses out there that are not only surviving but doing very well.

Take a listen, and let me know if I can assist you in moving closer to your business goals – just comment or get in touch.

Best,

-Stephen C Campbell