Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.
In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.
With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.
One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.
Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.
If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as …
- Developing Marketing Channels
- Ideal Client Profiles
- Understanding the Contribution Margins with Distributors
- Developing New Marketing Categories …
… help towards the overall development of the business ?
Always interested in knowing what you think – make a comment or hit the contact tab above.
-Stephen C Campbell