Marketing training programs are essential to businesses given that marketing is the heart and soul of any organisation.

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In addition to this, taking into consideration that we are living in tough economic times where there is a constant battle going on for the products and services of the organisation in question to get noticed by the end user customer.

With budgets being cut in all areas of businesses, executives realise that the amount of attention and focus that is put on marketing training programs has a direct bearing on product sales and revenue generation. Whilst executing the marketing training programs that I provide and working with company leaders and personnel directly we can see various trends within most organisations.

One trend is the danger of continuing to do what has always been done, this is where credit has to be given to managers who continue to make monies available for staff at all levels within the organisation to attend marketing seminars and workshops. Of course, it is important to make sure that the appropriate marketing training provider is chosen to be able to provide relevant perspective and challenging questions and comments to the attendees.

Indeed, it is the diversity of thought and perspective gained from paying attention not only to the industry in which we work but by also looking at works in other industries and applying specific principles to our organisation. This is where a skilled marketing trainer with a varied background, education and experience can be worth their weight in gold to any organisation and contribute to generating extra revenues and acquiring new customers and holding onto existing ones.

If your organisation is stalling or suffering from doing the same things over and over again, could it be that paying attention to existing marketing strategies and well as …

  • Developing Marketing Channels
  • Ideal Client Profiles
  • Understanding the Contribution Margins with Distributors
  • Developing New Marketing Categories …

… help towards the overall development of the business ?

Always interested in knowing what you think – make a comment or hit the contact tab above.

-Stephen C Campbell

 

 

Jacqueline attended one of my evening Marketing Training events recently – there were different business types there and the objective was for me to educate in the process of Marketing …

“hello StephenC: It was great to attend your seminar , and really excellent to talk to you too. I  learnt a lot from you. : Jacqueline Lu

… this is one of the reasons why I do what I do – to be able to provide [some of] the missing skills and information lacking in many of the businsses that are out there today.

As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …

“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”

… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.

Viral Marketing Part I

You should be using Viral Marketing in your business! There so many different aspects involved in being a successful Internet Marketing entrepreneur. The one thing I always advise whether you are a beginner or reasonably experienced is to constantly take Internet Marketing Training courses. This will enable you to short circuit the learning process and earn money online easier and faster, I feel fortunate to now be in the position to be offering Internet Marketing Training to assist those getting started on their Internet Marketing journey (you may find one such course at http://www.JobControlBreak.Com/intro.html) . I will cover Viral Marketing in this publication and have conveniently split the topic up into relevant sections for reading convenience.
 
Creativity:
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
 
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. Do take a look at http://www.JobControlBreak.Com/intro.html and consider taking the F.r.ee Internet Marketing Training course on offer.

More on this in an upcoming post.

Thanks.

Stephen C Campbell