If you haven’t jumped about the mobile marketing revolution, it’s about time you do! Mobile marketing is positioned

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to absolutely slaughter every other current marketing method! It’s going to blow away internet advertising, email, direct mail, and just about anything else you can think of. Why?

  • 91% of Americans have a cell phone.
  • 5 billion people subscribe to cell phone service, but only 2 billion have internet access.
  • People tend to check their text messages and voice mail several times per day, often within minutes of receiving a message.
  • However, people usually only check their email once or twice per day, usually not carrying a computer around with them.

This makes mobile marketing extremely powerful. You have the opportunity to get in on the ground floor of an opportunity few people are exploring. The time is NOW!

mobile marketing trends

When asked, most advertisers have agreed that mobile marketing will become the most primary platform for brands to interact with younger

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consumers. The Internet Advertising Bureau (IAB) conducted a study and 55% of marketers who were asked said they marketing via cell phones will become the number one way to communicate with people who are between twelve and twenty-four years old. Furthermore, 73% of the marketers who took part in the study said that mobile marketing is bound to become the quickest growing marketing strategy over the next five year. They also agreed that most marketing agencies will have full time mobile specialists on staff within the next year. It is thought that mobile advertising will become less of a choice for future marketers and more a necessity if they wish to reach today’s modern, young consumers.

Mobile marketing that involves sending out promotional vouchers has been proven to be  much more effective than the more conventional coupon strategies-six times more effective to be exact. A survey that was carried out in the UK says that mobile coupons have thus far been used by more than three million consumers. Since most people have their mobile devices with them at all times, it only makes sense to offer coupons in a text message. Consumers need to only show the text message at a cash register or provide a promotional code when paying for a service or product.

The first companies to successfully use mobile marketing were mobile providers who targeted the younger generation by advertising ring tones and cell phone wallpaper downloads. Today, more and more larger companies are beginning to realize the great many benefits that this type of wireless marketing offers. Soft drink giant Pepsi now considers its mobile marketing strategy plan an integral part of its overall promotional efforts. Mobile marketing allows Pepsi to target and reward its customers on a real-time basis.

Pepsi was among  several  big name brands who partook in the annual Mobile Marketing Forum held in  Berlin, Germany on September 9th.  Lufthansa, Coca-Cola, Nike and Sony Ericsson also addressed the participants of the conference. The fact that some of the world’s largest and most recognized brands took part in this meeting clearly shows that mobile marketing is destined to become a growing power.

Young consumers of today are used to acting quickly and this generation expects instant gratification. Teens and young adults carry their cell phones with them 24/7 and are more than happy to receive text messages. This age group is also very likely to respond to offers sent to their hand held devices. Marketers around the world are scrambling to set up and run mobile marketing campaigns aimed at these consumers.

As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one that organisations need to take seriously as a major promotion channel.

The message of the business in question will undoubtedly be read immediately after it has been sent out by the business marketing departments, and as organisations use mobile marketing as a part of a clever marketing strategy, they are able to offer their customers enticing incentives for following through on the offers given by the company.

Considering how competitive most fields of business are,  as a business owner you must do everything you can to stay in touch with your customers and to offer them services and/or products that they will purchase from you.

Instead of having to rely on email marketing which can become costly and often returns very few results-you can send your message wirelessly and you are all but guaranteed that your targeted customers will indeed read the text messages immediately and will likely act on them as well.

I’ll be writing more about this current, innovative and exciting marketing method in future posts. Any comments, let me know.

-Stephen C Campbell