As we see marketing continuing to change in terms of the requirements of the end user clients, it is clear that the use of Mobile as a marketing channel is one aspect of business that cannot be ignored any longer. In our consultancy we are currently targeting the legal sector, identified various companies to work with as we see that this is a market sector that people are accessing via their mobile devices on a daily rising basis.
The point to make is that as you can imagine, the reasons why people will call law firms vary widely and more and more people are calling law firms from their Smart Phones & Mobile Devices. Now, if you ask the question regarding what the core competency of Legal Companies are it is of course in the legal expertise which they charge for. It is not about keeping up to date with the latest movements and updates when it comes to marketing on the internet which includes the strategic use of Mobile Websites and Apps.
With the vast majority of the legal firms websites that we survey not having a mobile optimized website the first step is to make contact and to get a mobile optimized website designed and developed. Generally speaking we advise clients to use their Mobile Website for bringing in new customers and clients into their marketing funnel, when we go on to develop and App this is typically used to connect with and keep in touch with those who have developed an ongoing relationship with the law firms.
The specific functionality of the mobile website and app for the legal profession will of course vary based on the actual service offering of the law firm. This is where our Marketing Consulting expertise comes into play as we consult with our clients before we design and develop any Mobile Website or App. This is to stress the point that we are Marketing Strategy Consultant and the use of the mobile website and app are an extension of the marketing strategy of the company we are dealing with.
In summary, this is about Marketing Strategy Development and challenging those who have been given marketing development opportunities within the law firm [typically they will not be marketing professionals] to embrace this particular marketing channel upon which they can use to expand and promote their business.
To learn more about mobile marketing in the legal sector click on the link and contact us so we can begin working together, get the free report or read more of the excellent mobile marketing content that is provided there.
To your mobile marketing success,
Stephen C Campbell
As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out.
One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers & other mobile devices) by the population at large. Of course it could be pointed out that this is mainly for personal & social purposes; however – the business person must also consider those business purchasers looking for information (as we consider business to business marketing) and; those end user clients who are out searching for news and information using their mobile devices. Given the small screen size, it is becoming critical not to present searchers with a full blow website but with the reduced options given by your business mobile website.
One of the things to point out is that for those searching for news and information using their mobile devices is that they probably are not looking to read essays on your company, latest press releases and full length biographies concerning your business’ executive staff.
More to the point is that they wish to contact your company and find out where you are located. Granted, in some cases it may be that internet searchers are looking for detailed information but for the purpose of the mobile website – I am of the opinion that ‘less is more’. That is to say – when it comes to the options given on a mobile website, present the user with contact details and location information as a basis and; give them the option to access the full blow business wesbite as well.
As a business strategy consultant I am pointing out the fact that the options presented in your mobile marketing business website should be a subset of your ongoing business strategy (not an afterthought or something passed on to someone in the company who has some technical information & knowhow !).
What we call a ‘tap to call’ mobile marketing wesbite will be sufficient for the majority of businesses; this would in most cases have location map details included allowing the searcher to easily contact your company (and will have the option to access your full website).
Managers and business leaders – please do not relegate the decision making regarding the mobile business website that your company must have down to the technical staff. Bring the decision and strategy direction up to the business level discussions where revenue generation is being considered and how the company can bring more customers into the marketing funnel.
Mobile marketing business strategy is included as a full session in my consulting and training work – if you’d like to engage with a consultant with an international perspective and experience in working with multiple blue chip organisations, feel free to get in touch in order to discuss your business and internet [including mobile] marketing strategy today.
To your business success,
-Stephen C Campbell
It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in the conversation or maybe viewed on a business card.
Now consider the rise in use of mobile phone, or should we say – smart phones and the number of tablet devices that are being used to access the internet on a daily basis. It is with that in mind we can attach the significance of businesses making their websites easily accessible for mobile devices.
So the question is, are you a local business owner ? are you responsible for marketing your business and for getting the message out to the world at large ? if so then what is the current state of your website in terms of allowing clients to have easy access to the content that they are looking for within your site.
Due to the market demand and customer feedback we have started to provide mobile marketing websites for businesses – take a look at our sister websites over at http://www.MobileMarketingBusinessWebsites.com/ which will give you an idea of the what a mobile website is, why you need it for your business and how you can get in touch with us so you too can have the right mobile website for your business.
When we say ‘the right’ mobile website for your business, what do we mean ? well to be brief, most of the times when someone is searching on a mobile phone, they are not interested in reading an essay on your company, they most probably want to know your location and in many cases just want to call your business. This is where the ‘Tap To Call’ mobile website comes into play – this gives the searcher a simple mobile website of your business with only a few options, one of which is a BIG BUTTON which when they tap it; they call direct to your company.
As you continue to plan and refine your business strategy – be sure to include the mobile marketing specifics into all of the marketing execution that you do.
To your mobile marketing success,
-Stephen C Campbell