Business Radio Interview

As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.

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During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.

Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.

-Stephen C Campbell

Find below a recording of a [short] interview / discussion I took part in this morning reviewing

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some of the latest news items in line with the importance of businesses adopting specific

Marketing Strategies and making full use of the internet as a Marketing Channel and Tool.

Four main topic areas :-

  • Bing [microsoft’s new search engine]
  • Royal Mail [impending partial privitisation which normally leads to job losses]
  • The Apprentice [Yasmina will be working in AMScreen – digital advertising within the NHS]
  • Small Business Exports [news item specifying that small businesses not fully including Exports as a part of their Business Strategies]

With all of the above, the main point of interest is that Specific Business Marketing Strategies are key to any successful business and with the widespread use of technologies it is critically important to make use of the Internet as a Marketing Channel.