It is safe to say that the majority of the existing strategies that have been developed for small businesses (SMEs) as well as some of the larger corporations were originally developed before rise and rise of the internet in our personal and professional lives.

Now we have to deal with Search Engine Optimization, Social Media Marketing, Mobile Optimized Websites as well as the widespread use of Mobile Apps. The point being that to be successful, long standing business strategies need to be modified accordingly or said another way, the online strategies that are developed need to be done so by incorporating more traditional [offline] strategies into every activity that takes place on the internet.

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We like to stress the point that it is not about ranking a video on YouTube, or even ranking a website in Google, or about how many tweets that are put out. This is how we differentiate our services to clients when it comes to working with them to develop their go to market online strategies. It all starts by understanding their core business strategies, i.e. their :-

  • Channel Marketing Strategies
  • Branding Activities
  • Distribution Channels
  • Market Segmentation
  • Category Marketing Choices
  • Lifetime Client Value
  • Unique Value Proposition

… and the list can go on and on, the point is that using the internet does not mean that these core business fundamentals change. This is why we caution businesses that even if they do not work with us, they need to vet carefully who they work with.

The person or company who is the best technically may not be the best at making sure that your business’ marketing strategy is appropriately conveyed via online internet activities in relation to your business.

So in conclusion : your business’ strategy may well need to be modified accordingly to ensure that the internet is incorporated, you as the business owner do not need to know everything about how this is done but you need to make sure that whoever you use understands marketing fundamentals as well as the ins and outs of how to incorporate the internet in the go to market strategies of any corporation.

This is our specialty which we look to continue to develop, any question, comments or thoughts, feel free to get in touch.

To your business success,

-Stephen C Campbell

In this wired internet age in which we live I do believe that all businesses should be and can harnessing the power of the internet to take their businesses to the next level. In particular, even if your business is a traditional off-line business, you certainly should be using the new technologies to drive customers to your off-line business.

With the rise and rise of the internet it seems that the vast majority of the posts, articles and comments are related to Internet Marketing so I have decided to make a few posts and put some documentation together on off-line marketing as most of my customers are new to the Internet Marketing age. Here I will comment on 2 simple Traditional Off-line Marketing methods, please do not think of these methods as too simple or mundane. They are very effective when done right and combined with other techniques in your marketing arsenal.

Classified Ads
This is something everyone should be testing in some form or another. It’s great for lead generations. You should still have  a strong benefit-driven headline and a clear call to action. Free reports work very well with classifieds. I have noticed that local papers (such my local Friday Ads) has an ongoing deals of booking four weeks for the price of four. Even adding more months only ends up costing a few pounds (or even less dollars!), and there is always room to barter and negotiate price if you are a regular customer. With prices like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with Classifieds.
 
Direct Mail
Nothing beats direct response when it comes to results-driven proven advertising. And messages sent directly to your highly targeted market via direct mail can deliver a terrific return on investment (ROI) when tested properly. There’s a wealth of information on direct marketing by Michel Fortin, David Garfinkel, Gary Halbert, Dan Kennedy, and many more experts. Here are some sites where you can learn more:

http://www.successdoctor.com – Michel Fortin’s main site
http://www.world-copywriting-institute.com – David Garfinkel’s site
http://www.thegaryhalbertletter.com – Home of the Gary Halbert Letter
http://www.dankennedy.com – Dan Kennedy’s site

Do pop in again to see more on Marketing and on some of my other favorite subjects. And do let me have your comments.

Thanks,

-Steve