The topics of Business, Sales, Marketing and the Internet and their relation to each other is perhaps one of the most relevant topics of conversation that need to be take seriously by all business owners.
It must be stated time and time again that it is the Sales and Marketing that is the heart and soul of any business – not the products and services that are on offer !
The last point made above is a tough one to take in for many business leaders that fall in love with what they have to offer to the public at large – [ i.e. their product or service]. When this happens, we see that the focus on presenting the message/brand to the marketplace that was originially targetted fall away from an external to internal direction of attention.
The process of marketing is used to effectively target just ‘who the products and services are for and then this is where the sales process takes over in order to effect the sale. As for the internet – it is a wonderful tool and the subject that I am being asked to speak about the most. In short – we have to use the internet as a supplementary tool to act in conjunction with the ‘standard offline strategies and processes that have been developed.
The internet for sure is a wonderful Sales and Marketing tool but first, any company needs to have well defined messages for which they will be making use of the internet in order to convey that message.
Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.
One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.
This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.
More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.
As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.
During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.
Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.
Based on my relevant background combination of Education and Experience is Business Sales and Marketing …
… Development and using tried and tested processes; I am fortunate enough to be able to work with business owners spanning different industries. Here is a testimonial from one Business Owner following one of my thought provoking business strategy sessions.
All businesses need a fresh supply of new prospects on an ongoing basis which hopefully in time will turn into customers and lead to increased revenue generation. In order for this to happen businesses need to constanly execute their marketing strategies which has previously been designed to target their ideal clients. There are of course various ways to find and keep new customers, however in the wired world in which we live, there is no better way of finding new customers that using the internet.
Buyers turn to the internet to look for information on a wide range of topics, in the normal buying process initial online searches turn into purchases. When companies build an emailing list they then are able to contact their customers with latest offers and details of some of the changes and directions of their business.
If you are starting or building your business then I seriously suggest that you look at using the internet as a major part of your go to market strategy and look to build an email list today. There is a free resource which I have come across which I am using to increase the size of my list – I urge you to take a list as the amount of business that is passing through the internet is only set to increase !
You do realise the fact that Microsoft has put in a bid for Yahoo only serves to underline the fact that the internet will continue to pay a major part in future business transactions. To being building your list online now go take a look at https://www.stephenccampbell.com/recommends/freeleads/.