As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …

Stephen - Workshop Photo

… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.

I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.

Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ‘straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.

It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.

Does your organisation need a little help from a different perspective ??

Get in touch and maybe we can together do something to improve your circumstance.

Stephen C Campbell [Kerala, SW India]


As this was written years ago I was in the middle of preparing material to deliver corporate business strategy training and was preparing to cover social media marketing strategies as social media marketing strategy for business is very topical these days and becoming more of an important marketing channel for companies both large and small and from varying market sectors.

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The case in point is that when many corporations look to make use of the new technologies – there is very often confusion and overwhelm in terms of which direction to follow; which tools to use, how often etc. Shall they use :-

  • Blogs
  • Search Engines
  • News Engines
  • Other Websites
  • Micro Blogging
  • Peer Reviews
  • Feeds

…. and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business.

The key lesson, learning or take away point is to put critical focus on the organisation’s message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say.

As we roll out our strategic seminars that focus on combining the new technologies with ‘traditional existing business marketing strategies – do get in touch if you’d like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies.

I update this post in April 2015 and the video above being recorded at the beginning of the day as I prepare to deliver a Strategic Social Media Marketing consulting and training seminar as the company I was hired by look to enhance their presence within the social media networks.

You will see from the video that there is a focus on Channel Marketing, as I approach this topic we have many channels that businesses use to interface with the market such as Telephone, Radio, Direct Mail and of course the Digital Marketing Channel, we can then further segment this channel to market to get down to the Social Media Marketing channel. In consulting I do stress the point that the other channels to market as appropriate need to be interfaced with, and we recommend an integrated approach tying in e.g. Direct Mail and the Telephone with the Social Media Marketing activities.

Whatever final plan is implemented depends of course on the market sector being operated within and the specific needs of the business in question, there is no ‘cookie cutter’ approach, therefore we adopt a strategic digital marketing and social media approach when advising and working with businesses and we suggest you take the same approach when embarking on looking at and refining your own company’s digital marketing and social media strategies.

Thanks for reading,

Stephen C Campbell

What Really Makes You Tick?

Hi,

 

I have started posting here again after losing months of posts following changing over to a different hosting provider. I will therefore attempt to reproduce some of the other posts I made before. Anyway, here goes …

 

This post comes from thinking about the questions I receive from my Self Development clients in seminars and in private sessions.

 

“What Really Makes You Tick?”

Here are some relevant questions you should ask to yourself: in preparing to work on your Self Development. The seminars I run under Capid Houser are called the You-Can-Be (whoever or whatever you choose to be) seminars – because I believe just that. Most of us unfortunately settle for what has been dished out to us. We see ourselves as contented with life the way things are, however deep down we all aspire for something deeper and more meaningful in our lives.So we’re all pelted with problems. Honestly it shouldn’t even bother or even hinder us to becoming all we ought to be. Aspirations as kids should continue to live within us, even though it would be short-lived or as long as we could hold on to the dream. They say you can’t teach an old dog new tricks… or can they?

What do I really want?
The question of the ages. So many things you want to do with your life and so little time to even go about during the day.
Find something that you are good at can help realize that small step towards improvement. Diligence is the key to know that it is worth it.

Should I really change?
Today’s generation has taken another level of redefining ‘self’, or at least that’s what the kids are saying. Having an army of teenage nieces and nephews has taught me that there are far worse things that they could have had than acne or maybe even promiscuity. So how does that fit into your lifestyle? If history has taught us one thing, it’s the life that we have gone through. Try to see if partying Seventies style wouldn’t appeal to the younger generation, but dancing is part of partying. Watch them applaud after showing them how to really dance than break their bones in break-dancing.

What’s the bright side in all of this?
With so much is happening around us there seem to be no room for even considering that light at the end of the tunnel. We can still see it as something positive without undergoing so much scrutiny. And if it’s a train at the end of the tunnel, take it for a ride and see what makes the world go round!

Am I comfortable with what I’m doing?
There’s always the easy way and the right way when it comes to deciding what goes with which shoes, or purse, shirt and whatnot. It doesn’t take a genius to see yourself as someone unique, or else we’ll all be equally the same in everything we do. Variety brings in very interesting and exciting questions to be experimented.

Have I done enough for myself?
Have you, or is there something more you want to do? Discontentment in every aspect can be dangerous in large doses, but in small amounts you’ll be able to see and do stuff you could never imagine doing.

Am I happy at where I am today?
It’s an unfair question so let it be an answer! You love being a good and loving mom or dad to your kids, then take it up a notch! Your kids will love you forever. The same goes with everyday life!

How much could I have?
I suppose in this case there is no such things on having things too much or too little, but it’s more on how badly you really need it. I’d like to have lots of money, no denying that, but the question is that how much are you willing to work for it?

What motivates me?
What motivates you? It’s an answer you have to find out for yourself. There are so many things that can make everyone happy, but to choose one of the may be the hardest part. It’s not like you can’t have one serving of your favorite food in a buffet and that’s it. Just try it piece by piece.

What Really Makes You Tick?
So? What really makes you tick? You can be just about anything you always wanted to be, but to realize that attaining something that may seem very difficult is already giving up before you even start that journey. Always remember, that Self Development is not just about the physical or philosophical change you have to undergo, but it’s something that you really want.