goal setting in business

Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not well understood.

This is where Self Development meets Business Strategy and in my experience and opinion, Goal Setting is a skill that all business people should seriously consider learning and incorporating into their day to day business activities.

You may ask why? If you already know what you wish to accomplish in your business (and personal life) then why do you actually need to set a goal. The answer lies in the fundamentals operation our brains, which is our control tower and the part of us that directs everything we do – that is both at the Conscious and Non Conscious level of our being. The majority of what we do is fundamentally determined at the Non (Sub) Conscious level …

The sequence in which you brush your teeth
The way you dress
The digestion of your food (try digesting your food consciously and see how far you get!)
The way you fold your arms
The control of everything whilst you sleep

Now, when we go through the Goal Setting business process we essentially program in our desired outcome into that part of us that never stops working.

The sad fact is that …

If you do not know where you are going, any road will get you there!

During latest business trip to India I addressed business school faculty as well as MBA students on the importance of Goal Setting. All the top performers have mentors and coaches and move their circumstances forward through the constant use of goals.

Yes, goal are extremely important in business – if you are not using them personally and professionally, I would suggest you take a close look at how you can – now.

-Stephen C Campbell

In this post, let’s take a look at three process steps involved in setting Goals and making use of your subsconscious mind in order to invoke the law of attraction and attaing the life of your dreams. For more information see http://www.usingyoursubconsciousmind.com/.

Attainable : Attainable goals are one in which one can see a realistic path for achieving the goal and the roadblocks that may be there. However, this does not mean that if the aim is lower the chances of success is high. Each goal has a specific challenge and even if it is ambitious it is reachable. If it is achieved it gives a sense of achievement and is quite motivating.

Rewarding : If there is a clear reason of achieving a goal, then the rewards are sweeter. This is the time when one should have a goal of their own. The reasons of the goal and expected rewards should be clearly written and if possible visual pictures should be made.

Timely : The next requirement of setting goals is to have a time limit. This is am important part of sub conscious-mind. If a fixed time limit is set the subconscious mind will always keep saying the goal should be achieved. If a deadline is set it protects one from paying a price that is higher than the worth of the goal.

Follow these process steps and achieve your heart’s desires, for further information see http://www.usingyoursubconsciousmind.com/

Stephen C Campbell

Aiming too low is actually a common problem or issue when it comes to Goal Setting so let’s consider some of the reasons why. Because Goal Setting is not a part of the lives of the vast majority of the population, like anything else that we do (swimming, playing and instrument, playing chess etc, etc) the more we do it the better we get! And it is the same with Goal Setting. Constantly setting Goals, working towards them, achieving them and then moving on to the next eventually gets embedded into the Subconscious and becomes a habit.

So now onto the main point – the aiming low part is done as a feel good factor to ensure we actually stay in our comfort zones, we tick the box to say we achieved a Goal when in fact we’ve just done something which we’ve always been doing or which in fact has not moved us on to an higher level. This is where part ‘P’ of the C-A-P-I-D Goal Setting process comes into play.

So to recap on this point – you need to set yourself an B-H-A-G (Big Hairy Audacious Goal) I got that from Jim Collins’ ‘Good To Great’! and then make that Goal proportional i.e. by splitting the Goal up into small manageable achievable chunks. Let’s illustrate this with an example. You hate your job (I use this because this comes up often in my coaching) and wish to change to say be a doctor and you are currently working as a clerk.

Being a doctor is the B-H-A-G so you need to split this down into smaller Goals, first you need to set the time when the goal of being a doctor is to be achieved (this may be 5 years out). Then you need to split the main Goal into smaller ones so, you may to sign up to get yourself the necessary qualifications to be able to get yourself into a training position. I.E. You make the Goal proportional.

In summary, do not sell yourself short, aim high – set yourself a Goal which possible may scare you when you first imagine yourself doing it. Then split this Goal down into smaller chunks and start working towards them. Finally, recognize when you need help, go and get help, get coaching and shorten your learning curve. Value yourself, spend money on yourself and learn from people who have the skills to help you.

Please keep the comments and emails coming in, I promise I will get to everyone of them.



Impossible is Just a Word


Hello and welcome to this post, again I have been prompted to write this post based upon conversation I have with Friends, Family, Passers By and Business Associates. It is based on the fact that all of us at some point in our lives, have dreamed of :-


o Having more than we currently have

o Being more than we currently have and

o Doing more that we are currently doing


How many times have we dreamed of being rich, or successful, or happy with our relationships or working that dream job or even being the ‘captain of the ship’ running our very own business? Often, we dream big dreams and have great aspirations. Unfortunately, our dreams remain just that – dreams. And our aspirations easily collect dust in our attic. This is a sad fact in all too many of our lives, Instead of experiencing exciting adventures in self actualization, we get caught up in the humdrum of living from day-to-day just barely existing. But life could be so much better, if only we learned to aim higher.The most common problem to setting goals is the word impossible. Most people get hung up thinking I can’t do this. It’s too hard. It’s too impossible. No one can do this. However, if everyone thought that, there would be no inventions, no innovations, and no breakthroughs in human accomplishment. Remember that scientists were baffled when they took a look at the humble bumblebee. Theoretically, they said, it was impossible for the bumblebee to fly. Unfortunately for the bumble, bee no one has told it so. So fly it does. On the other hand, some people suffer from dreaming totally outrageous dreams and not acting on them. The result? Broken dreams, and tattered aspirations. If you limit yourself with self-doubt, and self-limiting assumptions, you will never be able to break past what you deem impossible. If you reach too far out into the sky without working towards your goal, you will find yourself clinging on to the impossible dream.

Try this exercise. Take a piece of paper and write down some goals in your life. Under one header, list down things ‘you know you can do’. Under another header, write the things ‘you might be able to do.’ And under one more, list the things that that are ‘impossible for you to do.’ Now look at all the headers strive every day to accomplish the goals that are under things ‘you know you can do’. Check them when you are able to accomplish them. As you slowly are able to check all of your goals under that heading, try accomplishing the goals under the other header-the one that reads ‘you might be able to do.’ As of the items you wrote under things I could do are accomplished, you can move the goals that are under things that are ‘impossible for you to do’ to the list of things ‘you might be able to do.’ As you iterate through this process, you will find out that the goals you thought were impossible become easier to accomplish. And the impossible begin to seem possible after all.

You see, the technique here is not to limit your imagination. It is to aim high, and start working towards that goal little by little. However, it also is unwise to set a goal that is truly unrealistic. Those who just dream towards a goal without working hard end up disappointed and disillusioned this is because we often forget the MASSIVE ACTION which is often necessary in the accomplishment of our Goals. Yes, we start with the dreaming and then to turn that dream into reality we must act and sometimes act by working long hard hours.

Now just imagine if you told someone a hundred years ago that it was possible for man to be on the moon, they would laugh at you. If you had told them that you could send mail from here to the other side of the world in a few seconds, they would say you were out of your mind. But, through sheer desire and perseverance, these impossible dreams are now realities.

Thomas Edison once said that genius is 1% inspiration and 99% perspiration. Nothing could be truer. For one to accomplish his or her dreams, there has to be had work and discipline. But take note that that 1% has to be a think-big dream, and not some easily accomplished one. Ask any gym rat and he or she will tell you that there can be no gains unless you are put out of your comfort zone. Remember the saying, “No pain, no gain”? That is as true as it can be.


So I would like to end here by encouraging you to dream of all that You-Can-Be and please do not get caught up with your perceived limitations. because they are just that. Think big and work hard to attain those dreams. As you step up the ladder of progress, you will just about find out that the impossible has just become a little bit more possible.


Wishing you all success