If QR Codes are going to gain more acceptance with consumers, small business owners need to create fun and exciting QR Code marketing campaigns. Here are some tips to help you create a more entertaining campaign.

1. Create a treasure hunt campaign.
This works when you have a certain time frame for a marketing campaign. By introducing an element of time scarcity you can peak more interest into you campaign. You can then use QR Codes in a treasure hunt whereby consumers have to find a certain number of codes across a particular geographical location and whoever gets the most codes by a certain time, receives a grand prize. Each time they scan a code they get sent to a landing page where they log in their name and get more points. This works very well with holiday seasons. For example you can have a 12 days of Christmas treasure hunt leading to Christmas or a trick or treat treasure hunt for the Halloween.

2. New releases
Nothing whets the consumer appetite like getting early bird access to a new product release. If you’re opening a new branch of your business, you can use QR Codes to promote coupons for the first 100 customers on your opening day. A bookstore can promote a highly anticipated best seller using QR Codes that give the scanner first priority on their buyers list. Infact this can be a great way to sell out inventory even before it has arrived in your store by accepting preorders through QR Codes. This works just as well for new housing developments for real estate agents, blockbuster films for movie theatres, special artist appearances for theatre and music concerts etc. Any business that usually has long line of customers at certain times and occasions can use this strategy.

The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? …

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… My response is that the internet is to be viewed as a marketing channel for the corporation.

That is as a marketing channel to promote the company’s message through as well as using this particular channel to possibly deliver products and/or services to the end user client.

As many organisations are struggling to fully incorporate the internet into the core business strategies, I have devised the Internet Channel Marketing seminar which focusses on the main things that executives need to be aware of in order to go forward and develop their strategies with fully incorporating the internet.

I say that to mean that the internet should not be viewed as an ‘add on but as a key component of the corporate strategy, for this to happen of course, there will need to be certain changes to the organisation both in terms of structure as well as mindset.

If this topic is of interest to you – view the video above and – if I can help you by answering any of your questions, running a seminar, consulting or if you just fancy a chat !!! Feel free to get in touch.

To Your Success,

-Stephen C Campbell

Blogging is one area of using the internet that is misunderstood. Blogs are seperate and distinct from a ‘standard website, blogs are in nature dynamic with frequently changing content and is a vehicle that is used strategically to drive business and branding.

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Small business owners have a great oppotunity to compete on a global stage by making use of their blog, the business owner must understand that they actually do not have to produce all of the content that appears on their blog [even though I write all (I have one guest writer) the content on mine !] if they are not that that way inclined :-

  • Use your blog to build your brand online
  • All top sports people, politicians, celebrities use blogs
  • Use your blog to promote your expertise
  • Use your blog to give relevant content to the world reinforcing your brand

Making use of the new technologies which includes blogging should be an integral part of any company’s ongoing marketing strategy; starting today – make it a part of yours. If you do not know what to do then, get help, ask, barter, negotiation : get in touch with me and we’ll see how we can help you on your way.

-Stephen C Campbell

As The Sales and Marketing Process will continue to be at the heart and soul of all businesses – I gave a Business Marketing training session at Westminster Library last week for small business owners, amongst the feedback was this brief email from C Ho who is a fashion designer …

“Hi Stephen : Thank you for your seminar last night. I took away a lot of valuable information and felt you really explained marketing in an easy to understand format. Thank you : C Ho”

… it is my pleasure to be able to break down some of the technicalities and mysteries behind the marketing process in order to enable the business owner to gain some sort of control.

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with.

In everyday language the question I lead them to answer is “why should a customer want to do business with me?” or “

what is so special about my product or service”.  The answer to this leads us on to lots of different outcomes as we look at

marketing channels, customer satisfaction, customer retention and so on, some of which I will cover in future posts. But for

you the reader, business owner or someone with a business idea – get a blank piece of paper and write down the answer to

this question.

 

For example : I (Steve Campbell) have conducted business in around 20 countries throughout Europe, the Far East and

spent much time in the U.S. (which I absolutely loved) as well as living in the Far East (Japan) for over 2 1/2 years. This

coupled with my experience of running my own organization, experience of customers from a wide range of cultures

coupled with a strong academic foundation and expertise in Internet Marketing and developing technologies gives my customers confidence that I can bring all that background to help them with their business.

 

It is satisfying for me having come from a Research and Development background and a base of marketing in the

computer industry to now work across a wide range of market sectors.

 

In closing, if you can answer the question as to why someone would benefit from doing business with you, then you will be

in a muich stronger position to start telling people about it and providing your product or service to the world.

 

Good luck with your business and marketing, let me know if I can be of assistance to you.

 

Feel free to post your comments and let me know what you think.

 

Thanks,

 

-Steve http://www.CapidHouser.Com/

 

PS : check out this resource put together by me and my team

http://www.InformationInAudio.Com/