When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis.
Now – we do know that many businesses have readily understood how critical it is to make full use of the internet as a marketing channel which has lead to the demand for london internet marketing consultants.
Business owners who are looking for products and services turn to the internet in order to make their initial assessments, on the other hand corporates, small businesses and work from home organisations are doing all that they can in order to deliver their message via the internet to their chosen target market.
With all that has been said, it is unfortunate that for some and internet marketing strategy is not much more that having a pretty looking website, this is where making sure that making full use of the skills and competencies of a professional who can demonstrate their expertise in using the internet as a marketing channel comes into play.
As well as developing coherent go to marketing business strategies, we are able to integrate the internet and all of its components into your :-
Marketing channel strategy
Category marketing options
Ideal client profiling
… and all of other possible components needed to develop an ongoing marketing strategy.
As you read this post, consider your need of some of the services that we are able to bring to your business in terms of kick starting your day to day activities through the development of your internet marketing based business marketing strategy.
As always, any thoughts or comments ? Get in touch.
As we all know, business strategies rank as one of the most searched phrases of all time in any given search engine. This is due to the fact that most of us are desperate enough to try all kinds of business strategies.
After all, business strategies help us ensure that our business is running well, and that they are the best they can be. Business strategies help us maximize the profit, while helping us with the budgeting and give us tips on how to set up a business and as well as how to maintain it.
This article will focus on business strategies for small businesses, that’s because, they are pretty common.
One of the more effective business strategies, for small and even big businesses, is be creative. Do not just stick with the common small business located in your area. Be creative. Think of a business that you can start with a small budget, but you can gradually upgrade and will be profitable. Typing jobs are okay. You can also set-up a printing shop.
Be wary of your surroundings. Take note of the other small business located in your area. Write all of them down, and see which are the most common, which have the most customers and hence, most profit, and which are the least common. This list will help you on what kind of small business that you should set up.
Be courteous, kind and friendly with your customers. If you have already setup your small business, doing all these three things I’ve mentioned will make sure that your customers will be coming back to you because of your pleasing personality. It also helps to always interact with your customers.
Do more than what is expected. Give your all. Give it your 110%. This is because doing more than what is expected will make sure that your customers will be pleased with your works. This is important in printing shops, typing jobs and even small business related to food.
Taking note of these seemingly simple action points will serve you well as you look to take your business forward.
We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a …..
….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this post. No matter how great the graphics may be or how well designed any website may be, it is of little use if the people who the information contained therein never ever come across the site. This is where the ever moving and rather complicated matter of how to get website visitors come into play so that when searching for specific subject matters users come across the website to meet their needs.
Many are confused over this matter and that is one of the reasons behind the launching of InternetAdvertisingTechniques.com [click the hyperlink above]. The amazing recently developed technology will enable anyone to drive targetted traffic to their website. If you are reading this and you have a blog, social networking page, small business website or an information product – you are strongly advised to go to InternetAdvertisingTechniques.com to see how you can start to generate website traffic today.
Best of all – you can get the information you require – FOR FREE.
I talk to many small businesses, some are startups and many others have been operating for a few years. One common theme that I see is that when I start to explain about my three month marketing strategy process which includes focussing on Channel Marketing, Internet Marketing, Category Marketing, Market Segmentation, Branding, Supply and Demand and more there is a reticence and reluctance to stop and consider the marketing process.
The point is that so many small businesses and work from home organisations are in love with their product and not necessarily looking out and seeing what is is that the customer actually desires, wants and needs. That is one reason why business do not grow – as they continue to do the same things over and over again.
I find myself explaining that there is a reason why all the large corporates have marketing departments and why people go to university to study marketing. Unfortunately this falls on death ears in many cases and the owners continue to (try to) do the marketing themselves. The skill of business negotiation and communication must be learnt and deveoped over time as with any other skill.
If you are running a small business, whether it be a work from home operation or you have employees in an office. Consider this, where could your business be in say six months time if you stop and spend some time on working on the most critical part of your business which is your marketing strategy. Do not fall in love with your product, fall in love with the marketing process and continually searching out and determining what it is that your customers want. This is how businesses grow, make your business a growth business and consider stategies such as niche marketing on an ongoing basis.
Interested in hearing if you have any comments on this.
Many of the small work from home business I consult with have little or no internet presence. By that I mean; even if they do have a website – it may as well not be there as it receives little or no traffic; and in cases is not even indexed in any of the major search engines. Any traditional small business (whether you be a make up artist, woodworker, plumber, clockmaker or massage therapist) is leaving on the table by not building a long term business strategy (most do not have a strategy at all !) which includes using the internet in its appropriate marketing channel.
Building a strong foundation and presence on the internet will mean that you build your brand, it will open up the doors to customers and partnerships on a worldwide basis and lead the business to the path where it is generating revenue whether the owner is working or not.
One of the best and most effective things any small business can do is to start running and operating a blog as a part of the overall business strategy. This will include having the blog hosted on the company’s own servers (more on this in another post) and a long term plan regarding the posts that will be added in order to educated the world and build an online relationship with potential clients.
Another things that traditional businesses are not wary of is of the revenue that is generated annually from the sales of digital information products. The point here is that I am yet to come across anyh business which was not able to create a series of digital products (such as one I created for my own business here ) which can be sold over and over and over again.
To cater for the large need in the market place I ahev extended my standard consulting program to include the design and development of a full scale internet markey system, 1 month worth of four intensive 3 to 4 hour strategy sessions and then the continuation of driving traffic to the wesbite using tried and tested internet marketing strategies. We use these strategies to manage our portfolio of over 100 websites. If you like to know more, and have an interest in taking your business to the next level and connecting with people in your field the world over – please do get in touch.
Every company or small / home business exists for the purpose of providing their product or service to the market place. With this point in mind it is sometimes baffling not to mention amazing that a great deal of businesses do not spend time on market segmentation (or niche marketing and we will use the terms interchangeably) as a regular part of their business strategy planning sessions. Failure to focus on implementations of market segmentation essentially means that the given business may well end up selling their product or service into a section of the market place which is not as good as a fit as it otherwise could have been. To develop your Market Segmentation or Niche Marketing strategy consider the following process steps :-
Determine which set of Market Segmentation criteria you will use within your company for a specific product or service. You can segment the population by Age, Race, Earning Capacity, Geographic Location, Skin Colour, Language Abilities, Marital Status and so the list can go on. You need to determine which set of characteristics you will use to determine you target market.
Determine if you need to further segment any of the major categories identified above. E.G. you may identify Music Lovers as a segment of the market however, on closer inspection you may find that you need to further segment by classification of music, Jazz, Rock, R&B etc and the list can go on.
Consider which section of the population fits with your product or service, E.G. you are selling a sports car with two seats which costs in excess of $60K. Would you spend thousands of dollars sending out leaflets to young mothers with children at school or would you go to college campuses to target postgraduate students ? Of course not but in effect this is what many small businesses do.
Look for the group of people within society willing to pay you the maximum amount of money for your product or service.
Stand from your company’s point of view the landscape which is called the marketplace, this will help you to determine who your ideal client is.
In summary, there are various components which make up a marketing strategy, niche marketing or market segmentation strategies play a major part in the overall marketing strategy of any organization or small business. Use the process above as a template for your niche marketing planning exercises, this will chang ethe way you approach your business in the future.
What does your company mean or stand for ? when I ask this question – I don’t mean to you, I mean what does it mean to your current and future or potential customers.
The process of branding means that the spotlight is turned on us as the provider of the product or service whether we are a small or home business. There is a reason why consumers pay multiples of the base cost for water to buy certain brands of water, in terms of beverages consider Coke or Cola and the situation where an individual goes into a bar and asks for a Coke, the bar person replies ‘we only have pepsi and in nine times out of ten the customer nods their head and says ok.
The customer uses Coke as a generic term for any Cola drink. This can be used in contrast to when one goes to the corner store to purchase bread or milk both of which are considered and known as commodity purchases. When building the brand of our companies we must aim to be known as the ‘Coke’ of our industries. When we operate with this mindset this will ensure that the tactics which we work towards daily are based around building our brand to be the best in class in our market category.
Unfortunately the majority of small businesses and home businesses fail to work on this particular component of their business and marketing strategy – hope you find this useful. For more information on business and business strategies visit :- http://www.businessmansencyclopaedia.com/
During a Business Consultation where I normally spend time working on client’s Marketing Strategy I spend time
instructing and coaching clients on Niche Marketing or Market Segmentation. Unfortunately many small businesses and solo preneurs fail to spend time to work on the Market Segmentation strategy which should form a part of their overall marketing strategy. In turn this means they often spend time selling their products or services to the wrong or an inappropriate niche in the market place.
So what does Market Segmentation entail ? To get to grips with Market Segmentation consider various ways we can segment the population i.e. by :-
… and so the list can go on. Do you get the idea ? the point is that the segment of the market that you decide to sell your product or service into will determine your pricing, delivery, packaging and related strategies.
As we live in a diverse world with a global market place market segmentation or niche marketing plays a critical role in our efforts as business people and will continue to do so. In order to take your business forward keep market segmentation in your thoughts and consider this as you discuss where you plan to take your existing or new product. This will help you to make more money and to achieve the success that you have in mind for your business venture.
If you need help with your Market Segmentation or Niche Marketing strategies, get in touch and let me have your comments. You also wish to take a look at http://www.BusinessmansEncyclopaedia.com/ which is a resource I put together to help business people wherever they may be in the world.
The only thing that would arise in your my mind to have your own business is how to begin. What are the different start ups for business?
When thinking of the types of start-up businesses , there seems to be a million different things that have to be taken into consideration. Finding money, perfecting a service, product or line, making important connections, and other tasks create a bewildering array of decisions that need to be made. Choosing the particular niche of the market that you operate your business is critical – see http://www.winningintheniche.com/ for expert information on helping you take your startup business to the next level.
One such decision that shouldn’t be overlooked is the type of organizational structure you’ll be using. There are multiple kinds, but all of them are chosen on the basis of taxes, management direction, and matters of legal liability. This is important to businesses start-ups as well as ensuring you target the correct end user customer by carefully defining the market segment(s) in which you choose to operate. Some ‘start up small businesses’ ideas available on the internet can be an effective tool as you start your own.
Training and coaching is something which will accelerate the growth of your home business. I thoroughly recommend this excellent resource on Niche Marketing at http://www.winningintheniche.com/ by Stephen Pierce and Patric Chan who are worldwide recognized experts in internet marketing.
The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the day to day activities and don’t feel they have the background skills and time to work on using these method for driving business.
As a business owner it is critical to embrace the fact that one should be continually investing in themselves and in their businesses. So, in this respect one can hire a consultant or hire a technical graduate or intern to learn and implement in this area.
In addition to using the Web 2.0 tools it is advised to be creating products based on ones skill set to take advantage of the global customer base which their business’ internet presence gives them. The theme and key point is that ones website is more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset.
Me and my team are available to work with business in any location, get in touch if you need some help.