Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business.
Now in addition to instructing and coaching our clients in the fundamentals of marketing and devising strategies focusing on channel marketing, creating a compelling value proposition and producing products and services to fit into the appropriate categories of the market. We now incorporate a section into our consulting on instructing business to take advantage of the amazing opportunities which exist for using the internet to drive one’s offline business.
Fortunately with a background in traditional offline marketing and have my experience gained in conducting business in over 20 countries throughout Europe, the U.S. and the Far East coupled with the embracing the new technologies has given our customers the edge and the tools to use the new technologies via the power of the internet to grow their businesses.
More on this in a subsequent post,
Stephen C Campbell