Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training
activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.
One of the key trends was that of the increase in Asia companies such as :
China’s high speed bullet trains
China’s wind turbines
South Korea’s Hyundai
South Korea’s LG Electronics
Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.
Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.
HTC were a contract manufacturer for many years for …
… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.
To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.
We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.
We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.
As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …
Frequently Manufactured Consumer Goods
Health and Wellness
… and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …
Proctor and Gamble
…. and conducting business with these companies in countries including …
… as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …
Ideal Client Profiling
…. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.
I had such a wonderful time and experience managing and conducting business in Japan, we managed to grow the business from within Japan to South Korea, India & Taiwan and were in discussions with the very company who years later
purchased the PC business from IBM – Legend. I found one of my Business Cards so decided to display it here, for no other reason than to be able to remind myself of the very tough [but fun] times I had conducting business in the Land Of The Rising Sun.
Yoji, Hro, Kengo, Makiko and the rest – sorry we lost contact, if you happen to stumble across this, do get in touch.
Having has the privilege ot have conducted business throughout Europe the United States and the Far East I have to say that the most joy and interest that I had was in conducting business and seeing globalization in action in places such as Indonesia, South Korea, India and Taiwan.
The way that the world markets are structured means that we actually need the world markets in places such as India and China to develop in business skills such as manufacturing, design and joint venturing. As the richer economies continue to innovate we see the other world economies taking on tasks such as co development and low cost manufacturing.
While many kick against the rise of globalization, the fact remains the innovation in the traditional wealthier economies of the world means that business opportunies and economic development paths are given to the less wealthy economies of the world. These emerging markets move on to become established world markets – such as given in the example of South Korea.