Now onto part II of this three part post :- to add streaming video to your website with a choice of over 100 actors and actresses check out http://www.AffordableWebsiteVideo.Com/ now.

Now on to the content :- Web personalization using online video gives your first time visitor a friendly, relevant experience that can lead to making him your regular visitor. Personalization using streaming audio and video broadcasting will make your visitor stay on your site and well turn out to be productive and engaging for both you and your visitor and lead to extra revenue and profits. Personalization using online video and part of your internet marketing strategy is valuable to you and your business because it attracts the desired business results such as subsequent visits, subscriptions and visitor response and eventually promotes retention of customers.

There are two types of profiles, which are gathered for personalization. A visitor’s implicit profile is created dynamically from user’s pattern of behavior and from user information, which is automatically collected and can be presented using online video. This information consists of IP address, browser information etc. A visitor’s explicit profile is gathered through online forms, comment forms, questionnaires, automation tools, etc. Explicit profile is collected from information given by customer responses.

How do you implement personalization for your website and include online video?

There are many software companies in the market that are ready to sell ready-to-use personalization solutions these often include services to provide online video and take your website to the level where you are providing streaming audio and video broadcasting. You could employ a website development firm to build you some specialized technology to produce your online video. Prepackaged solutions from companies are also available for sale where you can choose your own actors and give them a script to relay to your customers.

To simplify the process and move with the current internet marketing trends go check out http://www.AffordableWebsiteVideo.Com/ today.

Stephen C Campbell

This is part I of a III part post on using online streaming video on your webpage in line with some of the current trends in internet marketing. 

We as humans mainly communicate via the audio (streaming audio and video broadcasting), visual (video on a webpage) and kinesthetic senses so; what is the best way to get one’s attention in internet marketing? The most common and the easiest way to catch one’s attention are to call him by his name. That is what using online video can do for you and your business these days. Someone may call you by your name when you sign up for something or some information. Have you ever seen a website with streaming audio and video broadcasting on it that takes your details and may respond with ‘Hello jack’ or ‘Hi john’ or whatever your name is? This is called personalization using online video. If you own a website, personalization as part of your internet marketing strategy would help you to improve your sales.  (see http://www.AffordableWebsiteVideo.Com/ for learn more)

What is web personalization using streaming video?

Personalization is a process of collecting and storing information about you, the site visitor, to deliver such information you are looking for at a time when you search for it in future. Websites collect and save the log in information, analyze the data and based on the analysis, deliver the right information to each visitor at the right time. Using online video as part of your internet marketing strategy can and will take your marketing to the next level. Also, today using streaming video is not difficult at all and with the low cost it makes having video on a webpage within the reach of most businesses and individuals.

You too can have streaming video on your website, see http://www.AffordableWebsiteVideo.Com/ for further information.

Stephen C Campbell

Now to finish up this post.

Indeed, adding streaming video is a present day infomercial, personalized for the Internet. Since this has more personal and direct connection to your visitors, it has greater influence on your customers than any other form of advertising. Experts are predicting a personalized video marketing as a new trend in the near future, this would be like the autoresponders used currently in internet marketing personalization.

Could you imagine the good effects of adding streaming video ? Of course, this would help strengthen your relationship with your prospects. This would eventually contribute to more sales for you as the marketer! From a standard traditional marketing point of view – videos are here to spread your message to target customers. It is wise to get on the bandwagon and appreciate having video on a webpage now and become a leader in this vital phase of the evolution of presenting ones product and services to the world via the internet.

It is my opinion that as every business should have a presence and brand building process on the internet, those who are already on the internet should be looking to take advantage of having streaming video as part of their marketing efforts.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell

This is the 1st part of this 3 part post.

Online advertising with your individual or company’s website in the form of adding streaming video is witnessing an explosive growth, this is because we as humans have a need to be communicated to via the Visual, Audio and Kinesthetic categories. This is why more and more website owners are taking advantage of their increased website traffic by learning how to add video to their website. When you add video to a website your increase your chances of gaining your visitor’s attention and that is just down to the basic way we as human wish to be communicated to.

According to latest e-market projections, expenditure on internet marketing advertising is likely to reach $410 million this year; Online video advertising reports say, spending on adding streaming video ads in the US would almost triple in 2007 and grow to $640 million from this year’s $225 million. Internet pundits have declared that video on webpage(s) and self-generated content would have a great impression on our every day life. Most internet marketing experts are already using this technique of adding streaming video to their website in order to boost their online business.

Learning how to add video to a website so you can make use of video as an internet marketing tool is lucrative. Having video on a webpage is considered to be a very simple way to market. This marketing trend of adding streaming video is catching on very fast at present, which no internet marketing expert could ignore. Video on a webpage is already playing a crucial role in online marketing and is expected to take on a greater role in the future.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell

Using Online Video III

Now onto the 3rd and final part of this post.

Finally, there’s the “evergreen” method for creating original content for your online video, doing an interview. Contact a recognized expert in your target audience’s niche and ask to do an interview with him or her. It’s a great way for the expert to get the word out about his or her products and area of expertise without spending a dime. Your guest gets free exposure and, if you’ve come up with a series of interesting and thought-provoking questions, you get killer content for your streaming video. You can structure your online video in sections with say powerpoint slides and use snippets of the teleseminar interview to explain the key points of your presentation.

In this stage of the evolution of internet marketing; online video is only growing to grow and grow so it makes sense to take hold of the new technologies and use more and more online video as part of your internet marketing strategies to communicate more effectively with your customers and; to generate more revenue from your product and services.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell

Using Online Video I

With the incredible increase in the rise of technology and of internet marketing, the opportunity to get the word out about yourself or your product or service is greater than ever before. And unless you’ve been hiding under a rock during the past couple of years, no doubt you’ve heard about the use of online video. In fact, if you’re a tech-savvy person, you’ve probably already watched streaming video online at least one.

Now having realized the potential that’s available by having your own online video, you’ve probably been wondering, “What could I do to have my own video on a webpage as part of my internet marketing strategies?” If you are a marketer then you have probably already come to this conclusion. The big question that you may have then is how can you use online video to help grow your business and accomplish your objectives.

One of the easiest ways to create your own online video is to use material from your own products. The type of product that your streaming video relates to does not really matter; what matters is that we as human being liked to be communicated to in the audio, visual and kinesthetic means and video on a webpage caters for our natural human tendencies. If you don’t have your own product, then, depending upon the type of rights associated with it or by getting permission from the author, you could use content from a product you’ve purchased.

To use streaming vidoe on your website and choose from a selection of professional actors to convery your message to the world visit http://www.affordablewebsitevideo.com/

Stephen C Campbell

Onto the final part of this thread :-

Some Internet aficionados prefer e-shopping on their own. In which case, your (secure) site could offer complete transparency when it comes to products and services offered. This might entail more time to create, and a lot of Internet marketing research. This gives your customers a sense of control by being able to cross reference information, packages and prices with other online business ventures like yours. You could also offer alternatives to your products that will link them to other trustworthy sites.

In other words, make your home business customer-friendly by offering assistance without seeming to.

A system for organization and technical aspects

Like any form of business, your home business should have market research and analysis. Knowing your target market is important; knowing what your target market wants at the moment is more important. Trends change. Your bookseller home business may be doing well with one title at the moment. Next thing you know, nobody wants it anymore.

Make sure that your company has devised a way for secure and reliable transactions that is not only convenient to you but also to your potential customers. Credit cards accounts for 90% of all purchases in online business ventures. If however, is of no service to you, there are other software and / or sites that may help you like Paypal or money order.

Budget permitting, aside from hiring the services of an Internet Marketing business, your management team should be well versed with Internet protocol. Designing, updating and upgrading a website is important; because this is the face your customers can see. Also, should technical difficulties arise, your team should be able to deal with it promptly. A down site means a loss of revenue for your company.

Go check out http://www.onlinebooksellingbusiness.com/ If you liked what you read to learn more on using the internet for your home business in general and; selling and making money from selling books online.

Stephen C Campbell

Now, onto part ii of this post on making e-commerce work for you in line with selling your books online with your home business.

If the budget for your online business is permissive, you may want to seek the aid or advice of an Internet marketing business. An Internet marketer or e-marketer can provide valuable information about market trends in the e-commerce world. If resources are tight, however, you can make e-commerce work for you by simply following these:

Customer Assistance Service

One way of getting a good objective look at your online business is to see or experience it through the eyes of your prospective market.

For example, your home business is a bookseller business; obviously, the first thing you have to promote is your book collections. You have to make sure that your working website has all the books that you offer. Updating your website about what new books have just come in and what items are out of stock will make your customers feel up-to-speed with new releases and wont be disappointed if ever they order the out-of-stock book.

This is a value-oriented service to your projected market. It shows that you are providing personal attention to your clients even though there is no face-to-face transaction.

If your website is interactive (with chat rooms, customer feedback, discussion boards, etc.,) then you can offer a responsive and user-friendly purchasing experience to your clients. You can also offer coupons, discounts and special offers to your customers as a way of enticing them back to your business.

For more information see http://www.onlinebooksellingbusiness.com/ and we’ll finish this up in another post.

Stephen C Campbell

The 3rd and final part of the post :-

The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the day to day activities and don’t feel they have the background skills and time to work on using these method for driving business.

As a business owner it is critical to embrace the fact that one should be continually investing in themselves and in their businesses. So, in this respect one can hire a consultant or hire a technical graduate or intern to learn and implement in this area.

In addition to using the Web 2.0 tools it is advised to be creating products based on ones skill set to take advantage of the global customer base which their business’ internet presence gives them. The theme and key point is that ones website is more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset.

Me and my team are available to work with  business in any location, get in touch if you need some help.

Stephen C Campbell

 Carrying on from the previous post :-

The first problem which is normally uncovered is when working with a client who already has a website, the website normally looks pretty, was designed by a software development house and is normally the company’s brochure replicated online. It is then always interesting to examine the source of the website and in 9 times out of ten the website is not optimized, the small business owner does not know this, or exactly what this means.

A part of the consultation should focus on educating clients on exactly what search engine optimization means, what keywords are, linking and related strategies. The objective being to leave the client with a basic understanding of how to get their website recognized in their relevant market categories. In the long run, this knowledge should be worth thousands of dollars (providing the client takes the relevant action) to the company’s bottom line as they use their website as a business asset.

The next thing to focus on is on how to use some of the low cost and no cost tools which are available to gain visibility in the online world and in order to drive traffic to their website. A major focus should be on using the Web 2.0 technologies as much as possible, these mainly free resources are great for using as part of your company’s online marketing strategy which can and will drive your offline businesses.

Get in touch if you feel my international business experience can help you in your business ventures.

I’ll finish this up in the next post in a couple of day.

Stephen C Campbell