Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business.

Now in addition to instructing and coaching our clients in the fundamentals of marketing and devising strategies focusing on channel marketing, creating a compelling value proposition and producing products and services to fit into the appropriate categories of the market. We now incorporate a section into our consulting on instructing business to take advantage of the amazing opportunities which exist for using the internet to drive one’s offline business.

Fortunately with a background in traditional offline marketing and have my experience gained in conducting business in over 20 countries throughout Europe, the U.S. and the Far East coupled with the embracing the new technologies has given our customers the edge and the tools to use the new technologies via the power of the internet to grow their businesses.

More on this in a subsequent post,

Stephen C Campbell

Whilst working in technology marketing management for one of the largest and most respected computer companies in the world I acted as chair of the European Black and Ethnic Minority employee network as well being involved and liaising with the Diversity team in the United States. Being based in the United Kingdom it was indeed fascinating for me to see how in many respects the corporate Diversity program for my colleagues in the United States was far ahead (years) when compared to the program which we were implementing in the United Kingdom and the rest of Europe. Indeed we have no Affirmation Action here in the United Kingdom and were not affected by some of the political and legislative pressures that were being experienced by my counterparts in the United States.

As my career progressed I was promoted to manage a section of the Far Eastern business based in Japan. I spent most of my time in Japan, about 80% with the rest of my time being spent managing the business in Taiwan, India, Korea and the other countries in the region for which we had business interests. Hearing of my experience with Diversity I was soon contacted by the local Human Resources team in Japan and quickly got involved in the Diversity initiative there.

More on this exciting subject which is critical to the success of any organisation operating within our global marketplace today.

Stephen C Campbell

This is the final post on this topic on this critical topic of Diversity with the workplace.

The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the desired end user customers and delivered to those customers via appropriate marketing channels.

It is therefore the responsibility of the management team to keep the diverse target end user customer base in mind (where appropriate) and doing so ensure that the teams in place to develop and deliver the company’s products and services and best placed to do so. i.e. those teams should ideally have the balance of product development and marketing strategy skills coupled with an understanding of the end user customers of which they are selling to.

For various products and services the input into the product development process may well be seen to benefit greatly with the input of those within the organization who are most closely aligned to the target market customers. Getting these individuals involved in the appropriate decisions making junctures may well provide cherished career development opportunities as well as providing management with valuable interaction with those within the organization from the various dimensions of Diversity.

As always, feel free to post your comments or drop me an email.

Stephen C Campbell

It is indeed beneficial to all involved to view Diversity in this unemotional fashion i.e. having the best people in the best positions to make the best decisions for the company. This is indeed one of the many challenges facing management today when faced with developing, marketing and delivering products and services to a diverse target end user customer base.

Much of the questions that arise in say developing skincare products to dark skinned women when the majority of skincare products are developed for Caucasian skin may we be more readily answered by individuals who have faced the specific issues all their lives. Skincare is just one of the many examples that could be cited – food is another one wish springs readily to mind where the benefit of the point of view of individuals from specific backgrounds and cultures may well enhance the strategy development process.

The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the desired end user customers and delivered to those customers via appropriate marketing channels.

Will be finishing this off in the next place.

Stephen C Campbell

At the beginning of every business consultation I more than often spend some time talking about why companies exist. i.e. to provide products and services via specific marketing channels to end users. The challenge is to identify the relevant channels to market which relate to the target end user customer, other major factors such as compelling value propositions, branding and category marketing all have a bearing on the final strategy decisions.

The companies which define their target customers the best and deliver their products and services to them via the most appropriate marketing channels are the companies which end up having the most success.

Today’s companies with its diverse workforce find themselves in potentially advantageous positions that is, if they harness the marketing capability advantages of the the workforce. Individuals from a particular dimension of Diversity with the relevant marketing expertise may well find themselves in the best placed position to interpret research data, conduct focus groups and talk to end user customer who are like themselves. The challenge is for the organizations is to allow the talent which exists within the various segments of the workforce to bubble up to the surface through recognition and appropriate promotions to be in the positions where they can make relevant decisions as to devising and executing company strategies and tactics.

More on this later.

Stephen C Campbell

Viral Marketing Part I

You should be using Viral Marketing in your business! There so many different aspects involved in being a successful Internet Marketing entrepreneur. The one thing I always advise whether you are a beginner or reasonably experienced is to constantly take Internet Marketing Training courses. This will enable you to short circuit the learning process and earn money online easier and faster, I feel fortunate to now be in the position to be offering Internet Marketing Training to assist those getting started on their Internet Marketing journey (you may find one such course at http://www.JobControlBreak.Com/intro.html) . I will cover Viral Marketing in this publication and have conveniently split the topic up into relevant sections for reading convenience.
 
Creativity:
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. With so many competition and rivalry going on, every method of marketing must be employed and utilized. It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worse of all, you business could just get killed.
 
While there are so many methods and schemes used by so many e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing. While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; on the contrary it just might kill you. Everyone has had enough of all those pop up ads and spywares. Do take a look at http://www.JobControlBreak.Com/intro.html and consider taking the F.r.ee Internet Marketing Training course on offer.

More on this in an upcoming post.

Thanks.

Stephen C Campbell

In my coaching work I have found that so many people are fed up their jobs and are trying to break free. They are in essence trying to break the control that their jobs have over them. I help many people realize their dreams and they often start with a Home Business and today in my opinion their is not better way to get started than doing so using the power of the Internet. With that in mind I have put together a fantastic training program with one of my business partners, check it out here http://www.jobcontrolbreak.com/

So, Why You Do Want to Start a Home Business? Working from home is a big dream for many. But fear holds many of us back. Below I have listed a few reasons why starting a home business is a great idea.

Your Great Idea Comes to Life. You have a great business idea. This is the number one reason that most people go into business from home. Remember the kind of ideas that are good for a home business are ones that can become real quickly, and start bringing in an income almost immediately

You can do What You Love. Most people have something that they really love to do. Getting paid for doing what you love is a dream come true.

You get to be the boss. No more working your fingers to the bone for someone else. You will be the boss and you will reap the rewards.

Hope these reasons resonate with you, now I suggest you ‘Go For It’ and ‘Just Do It’, pop over to http://www.jobcontrolbreak.com/ and check out the training package there – I am quite pleased with what we have put together and I hope you get much out of it.

As always, do let me know if you have any comments (I tend to get emails but please feel free to post here) as I plan to make other posts based on feedback.

Stephen C Campbell