Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not well understood.
This is where Self Development meets Business Strategy and in my experience and opinion, Goal Setting is a skill that all business people should seriously consider learning and incorporating into their day to day business activities.
You may ask why? If you already know what you wish to accomplish in your business (and personal life) then why do you actually need to set a goal. The answer lies in the fundamentals operation our brains, which is our control tower and the part of us that directs everything we do – that is both at the Conscious and Non Conscious level of our being. The majority of what we do is fundamentally determined at the Non (Sub) Conscious level …
The sequence in which you brush your teeth
The way you dress
The digestion of your food (try digesting your food consciously and see how far you get!)
The way you fold your arms
The control of everything whilst you sleep
Now, when we go through the Goal Setting business process we essentially program in our desired outcome into that part of us that never stops working.
The sad fact is that …
If you do not know where you are going, any road will get you there!
During latest business trip to India I addressed business school faculty as well as MBA students on the importance of Goal Setting. All the top performers have mentors and coaches and move their circumstances forward through the constant use of goals.
Yes, goal are extremely important in business – if you are not using them personally and professionally, I would suggest you take a close look at how you can – now.
The question of how to make use of emotional intelligence with businesses is one that is being asked by people found all over the world. It is the seperation of Personal And Self Development from business that it looked at which up until recent years was the way to look at things.
Now of course, we are looking at the most successful leaders and managers [see the book Primal Leadership] and noting that it is something more than their academic accomplishments or their straight line IQ neural connection but; their ability to adapt to and connect with other people.
Emotional Intelligence and the associated Social Intelligence is a critical attribute that is to be embraced by leaders as it is the ability of the manager or leader to get other individuals in the team to execute tasks and to be willing to come up with new ideas.
As we continue to live in this technologically advanced world with organisations looking for the competitive edge, it looks as though this focus on [some say] the more ‘woolly aspects of our skillset could well be the component that sets one manager apart from another.
I’ve felt privileged to have the requisite skillset to be able to combine Business Strategy Development and Self Development skills in order to help organisations and individuals to move foward by first understanding and getting in touch with Emotional & Social Intelligence.
Feel free to contact me should you wish to discuss this or any other business development matter.
As Companies and Businesses as well as organisations of all kinds look for the competitive edge, we have seen that the traditional measure of competence i.e. IQ is not the only measure that is being used as means for hiring staff, developing leaders and ensuring that the future …
… workers and leaders [i.e. the school children] have the necessary skills to give any organisation much needed competitive advantages.
I am currently in India rolling out a series of Organisational Effectiveness seminars throughout the country that will give leaders the tools to first, develop their own EQ competencies and then to be in a position to develop others in their organisations.
Of course Emotional Intelligence In The Workplace is receiving much attention today – why ? because ‘straight A’ individuals are being hired and managers are realising that the ability to be in touch with oneself [Emotional Intelligence] and correspondingly be able to influence and reach others [Social Intelligence] are some of the key skills that are needed today.
It is great to see that here in India leaders have seen the need for such competencies and I am glad to be here to use my skills to effectively assist in changing the world through promoting excellence via Emotional Intelligence.
Does your organisation need a little help from a different perspective ??
Get in touch and maybe we can together do something to improve your circumstance.
Currently I am involved in consulting with organisations to aid them in developing and increasing their organisational effectivenes and focussing in on just what is it that makes a great versus mediocre leader. What was it for example that made Herb Kelleher [former CEO of South West Airlines] such a great leader who made people want to follow him.
Looking at great leaders from all walks of life we know intrinsically that they have ‘something makes people want to be around them and want to do their very best for them as a leader and for the organisation for which they work. Through continued breakthroughs in Neuro Science we now know that the brain acts as both a transmitting as well as a recieving organ – with respect to leadership the term "Social Intelligence" looks at the ability of a leader to cause the members of his/her team to cooperate, do their very best and ultimately improve the organisation.
Traditionally we would focus on the abilities of the leader [Emotional Intelligence] and of their skill level and competencies to be able to complete tasks but now; we are looking at how critically important Social Intelligence is to the qualities of a leader.
During this particular business trip I have spoken to over 1000 people on the topic of Social Intelligence and Leadership, it is my desire that I will be able to continue to use my consulting skills in new and fresh areas in order to improve organisational effectiveness and thereby help companies to generate more revenues.
How is your [or you managers] level of Social Intelligence and Leadership Abilities ? Do you think it could be worthwhile spending a couple of days away from day to day activities to look at how you can improve by getting to grips with this topic ??
As this was written years ago I was in the middle of preparing material to deliver corporate business strategy training and was preparing to cover social media marketing strategies as social media marketing strategy for business is very topical these days and becoming more of an important marketing channel for companies both large and small and from varying market sectors.
The case in point is that when many corporations look to make use of the new technologies – there is very often confusion and overwhelm in terms of which direction to follow; which tools to use, how often etc. Shall they use :-
…. and the list could go on and on. It is unfortunate that at times the key message and brand communication of the corporation is thrown out as companies dive into making use of social media for business.
The key lesson, learning or take away point is to put critical focus on the organisation’s message from this strategic approach you should be able to determine which of the hundreds of platforms are most suitable for you to both communicate your message and to [most importantly] listen to what current and prospective clients have to say.
As we roll out our strategic seminars that focus on combining the new technologies with ‘traditional existing business marketing strategies – do get in touch if you’d like us to deliver at your venue [no matter where you are in the world] or work remotely to help you shape your strategies.
I update this post in April 2015 and the video above being recorded at the beginning of the day as I prepare to deliver a Strategic Social Media Marketing consulting and training seminar as the company I was hired by look to enhance their presence within the social media networks.
You will see from the video that there is a focus on Channel Marketing, as I approach this topic we have many channels that businesses use to interface with the market such as Telephone, Radio, Direct Mail and of course the Digital Marketing Channel, we can then further segment this channel to market to get down to the Social Media Marketing channel. In consulting I do stress the point that the other channels to market as appropriate need to be interfaced with, and we recommend an integrated approach tying in e.g. Direct Mail and the Telephone with the Social Media Marketing activities.
Whatever final plan is implemented depends of course on the market sector being operated within and the specific needs of the business in question, there is no ‘cookie cutter’ approach, therefore we adopt a strategic digital marketing and social media approach when advising and working with businesses and we suggest you take the same approach when embarking on looking at and refining your own company’s digital marketing and social media strategies.
As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …
Frequently Manufactured Consumer Goods
Health and Wellness
… and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …
Proctor and Gamble
…. and conducting business with these companies in countries including …
… as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …
Ideal Client Profiling
…. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.
We are living in an age where the internet is tied into all that we do, this is especially true when it comes to the development of a …..
….. company’s business strategy. All corporations and small businesses know that they need to have a website and that leads to the topic of this post. No matter how great the graphics may be or how well designed any website may be, it is of little use if the people who the information contained therein never ever come across the site. This is where the ever moving and rather complicated matter of how to get website visitors come into play so that when searching for specific subject matters users come across the website to meet their needs.
Many are confused over this matter and that is one of the reasons behind the launching of InternetAdvertisingTechniques.com [click the hyperlink above]. The amazing recently developed technology will enable anyone to drive targetted traffic to their website. If you are reading this and you have a blog, social networking page, small business website or an information product – you are strongly advised to go to InternetAdvertisingTechniques.com to see how you can start to generate website traffic today.
Best of all – you can get the information you require – FOR FREE.
During the Business Startup show at Olympia, London arranged by the Prysm group; I acted as a resident Business Strategy Consultant for …
… a wide range of business owners that attended and opted to take advantage of the strategy consultation sessions. Here is a summary of feedback given by Hassan of PeopleMatrix whose business is focussed on ‘Activating Mind and growing People and Businesses.
I used the strategy framework that I’ve developed based on business conducted throughout Europe, the Far East and the United states and incorporated this with the business books that I read [typically one a week]. It was good to get such feedback from Hassan stating that my input was ‘the best’ out of all of the other consultants providing assistance at the show.
I hope that my Business Advice & Enthusiasm will be found to be Extremely Useful by you and that that will lead to a source of Inspiration. I work with clients anywhere in the world by the effective use of technology so; please do feel free to get in touch should you feel you will benefit from taking advantage of consulting with Stephen C Campbell.
Always remember that Marketing and resultant sales are the heart and soul of your business, if you are an expert at your specific discipline may it be Furniture, Finance, Beauty, Food, Flooring, Automobiles – do try to appreciate how your business can benefit from making use of expert Marketing and Sales input.
We are living in a world that is becoming [has become] increasingly connected, companies are looking to sell their products and services all over the world in order to generate the maximum amount of revenues possible. Diversity is now a Business Imperative where corporations need to be harnessing the full skills and competencies that are to be found in all employees.
The forward thinking companies found throughout the world make sure that the relevant structure and processes are in place throughout the organisation to ensure that employees that find themselves in the minority dimensions of diversity such as …
… and others; get the chance to use their skills for the benefit of the corporationat large. Whilst working for Hewlett Packard in my Marketing Management role, I was asked to get involved with the Diversity Program and ended up being involved with shaping the European as well as the U.S. Diversity Strategy for Hewlett Packard. This included making preparation for the very 1st Diversity Conference for Black and Minority Ethnics – my contribution was recognised globally and above you can see notice of the commendation and stock options that I received from the then MD of Hewlett Packard Europe.
As a Business Strategy consultant – I often get asked to comment and input on various aspects of the operation of the business which at times involves helping to shape the diversity component of the complete business strategy.
If you happen to be reading this as a Human Resources Representative, Manager or Business Owner in need of input in the specific area of Diversity Strategy – feel free to get in touch to see how we could possibly work together.
In my role as a broadcaster, the radio station provides a Business Consultation package which consists of an interview
with local business owners in addition to a private Strategy Consultation with myself.
With that said, here is an example on the type of [Advertorial] interview that you can expect from myself. Here I am interviewing Andrew Sparks MBA, who is seasoned Sales Professional expert in developing and executing Sales Processes. Andrew has developed sales teams skilled in selling high ticket items [thousands of pounds] Here is some of what we cover at the outset :-
Different types of Sales People
The Science Of Sales
Importance of following a Sales Process
Andrew Sparks then goes on to outline the fact that Sales is about ‘two way communication’. He makes the point that sales conveys a specific message to the end use client via specific Marketing Channels. One imortant point raised is :-
Client needs confidence, permission and option to let the company know what they think
Sales is about a transcation so that the customer willingly pays money for the product and/or service as during the sales process; the Sales Professional will have expertly conveyed the key Features and Benefits of the product to the end user. We cover quite a few points during the interview – some of the others are :-
Length of time of the Sales Process
Value Proposition of the Product/Service
Take a listen and as always, should you have any comments [if you wish to contact Andrew maybe ??] feel free to get in touch.