I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.
The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].
As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …
View the internet as a Marketing Channel
If your message is not clear
If you have not defined your key Marketing Segments
If you have not identified the most appropriate Channels To Market
If you have not taken the time to define the Profile of your Ideal Client.
… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.
Any comments, let me know, if you need any consulting – get in touch.
If you are in the Bristol region of the UK and are looking to get some ground in the area of Business Marketing and the use of the Internet – you may well be interested in attending my latest workshop. We will be spending half a day going over the fundamentals of Business Marketing and the use of the Internet. The price is ridiculously low – and cannot be the reason why you would not choose to attend.
Whether you are running your own business or not – you should be thinking about your personal Brand and Message, making use of the Internet is the The perfect way to get that message out to who you wish to know about what it is that you have to offer. So please – join us on the 24th Oct.
“Are you confused when it comes to understanding how the internet can be used in both your personal and professional life ?
Are you afraid of being left behind when it comes to the use of the internet and the new technologies such as :-
Social Networking ?
In association with Ujima Radio – Stephen C Campbell will be holding a half day workshop on :-
Sat 24th Oct from 10:00 – 14:00
… teaching the fundamentals of Business Marketing & how to get started making use of the internet.
To learn more go to BristolBusinessSeminars.com and reserve your place – now.
Here is a brief Business Testimonial from one of my most favourite clients Lisa P who is a massage therapist – As well as devising key …
… Business Strategies, at times I act as more of a Mindset and Self Development consultant as at times, this is the key area that clients find themselves having to focus on.
Highly motivated and inspiring coach, helped me and guided me throughout the whole process with patience and caring. The coaching has helped me turn my life around – and get me out of the “I can’t because mentality …” I have overcome fears and I am not afraid to fail. There is no such thing as failure – just feedback. [who taught us about failure anyway – they got it so wrong].
A big thank you to Stephen C Campbell for giving me the tools to get myself free.
Your business, my business and overy other person’s business out there in the world at large lives and dies by the strength of its sales and outbound marketing. While it is at times easy to get focussed inwards working on the day to day business activities – it is imperative to keep an outward looking marketing, strategic view when it comes to thinking about and dealing with ones products and services.
One of the best things to do is to continually ask the question ‘who is my product and services for’ yes, that is who, in the singular. Although we do sell to groups of people and organisations, at the end of the day it is individuals that make purchasing decisions. Refining our business marketing message so that we are targetting our products and service for someone will enable us to meet the needs of the end user and; ultimately sell more.
This in line with core marketing strategies when considered will serve to assist take your business to the next level. As I continue to work with SMEs – the challenge is to get them to focus outwards and of course to get them to embrace the richness that the internet has to offer when considering it as a Marketing Channel.
More on this in another post, let me know if you have any comments or if there is indeed anything I can do for you to assist taking your business forward.
As I continue to be asked to appear in the media to comment on current news and events and, link those events to key Business Sales & Marketing Strategies the Small & Medium Enterprises should be taking on not just due to the current economic climate but just because all businesses should be based on solid Business Marketing Fundamentals.
During this interview we deal with viewing the internet as a Channel to Market, in the papers was a news story detailing how Waitrose are moving into the non foodstuffs business which will be based on the internet. The large corporations are conditioning and preparing the market for the smaller business owner to be able to more effectively and readily take advantage of making use of the internet as a Channel to Market.
Take a listen and let me know what you think – get in touch if I can be of use to you in any shape or form.
I am asked many questions about business and, now that I have my own weekly business focussed radio program, one of the questions that I am constantly asked is that of where the internet fits into ones overall business strategy. Before answering the question here, one of the main mistakes I see being made by the business owner is :-
Throwing up a website
Placing multiple Ads in Yellow Pages
Placing Ads in the classifieds
Not that there is anything wrong with using any and/or all of the items above but what I often see is that this is normally done without the use of a coherent Business Marketing Strategy. Unfortunately, most do not see the reason for taking time up front in order to put time [and money] into :-
Defining the message of your product/service
Working on your brand
Looking at Marketing Channels
Going through the Marketing Segmentation exercise
… and, of course – the list could go on and on. The point is that large companies have qualified people in marketing departments working on these components all day long so, how important should this be for the small business owner. Of course this is business people such as myself come into play with being able to site down and to spend time with the business owner who is not skilled in marketing and to be able to help them to develop their core business marketing plans.
This is where we come to talk about the internet and how it should be viewed in the overall context of the business – I have run out of time, so will continue this in another post shortly.
What do you think ? any comments ? do let me know.
As I continue to bring the lastest, fresh and relevant business news, comment and reviews to the listeners of the radio station – here is a podcast of an interview between Nigel Hutchins [GWE Business West Regional Director] regarding the
role of his organisation and what there is on offer for those who wish to become members.
GWE Business West provides training in the areas of …
Bespoke Business Training
As businesses look for the end of the recession, skills training will be one of the keys that companies will use as a foundation to enable them to take advantage of the rise in the economy [when it comes]. The organisation also provides networking opportunities for business members to get together and to exchange ideas. Business Chambers of Commerce are an important factor in the life of the business owners and as an extension to networking we see that they GWE arrange Breakfast Evenings as well as Evening meetings to give those interested in exchanging business, marketing and strategy ideas to be able to do so in an informal environment.
We touched on the books/authors
Think and grow rich – Napolean Hill
Who says elephants cant dance – Louis V Gerstner Jr.
Dan Kennedy – speaking about getting our of our environment to get ideas
We noted that despite the recession, there are plently of businesses out there that are not only surviving but doing very well.
Take a listen, and let me know if I can assist you in moving closer to your business goals – just comment or get in touch.
Another Business Customer Testimonial from (a United Kingdom based United States Entrepreneur) my friend and Business Partner …
… Bill Moore [www.asmilingworld.com/] As Marketing [and the resultant Sales] are the life and soul of every business idea [and organisation] so therefore it is essential to get a solid Marketing Strategy developed at the outset.
Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …
… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.
We are all programmed, whether we understand, believe or care not – our perceptions and actions are all a result of our upbringing and the major influencing factors which have shaped us and this in turn leads on to work in conjunction with how the law of attraction works in our lives.
The words which come out of our mouths are based upon various factors but in essence, all leads to how we think and what we think about. Everything starts with our thoughts and our thoughts are linked into how our subsconscious minds have been programmed or shaped.
Think about the conversations you have both with yourself and with your colleagues, friends and family. For the purpose of this short post – I suggest that you take time out to write down what it is that you intend to Be, Do and Have in your life. When you do this on a constant basis (and I recommend you do this everyday to start with) your conversation i.e. the words which come out of your mouth will change according to the goals that you start to program into your being.
I am looking for input on this particualr topic i.e. out conversation and our subconscious minds. Please do tell me what you think – I’d love to receive your comments.