Just a few words to finish up on this post:
Using streaming video along with the use of podcasts are probably the hottest thing going in communication since the introduction of email and computer technolgies. Create online video and a podcast highlighting specific features of your product or service. You can offer the streaming video as a bonus item available only to a specific number of people who purchase your product. See http://www.addingstreamingvideo.com/ for more details on this.
Stephen C Campbell
Niche Marketing is one of those terms that is bounded around all of the time. The definition of niche marketing is critical when working on your marketing strategies tactics and deciding upon your fundamental niche for the working of your business.
When working with my clients I work on the pros and cons of niche marketing during the very first session. I work with them closely on their defining their business and developing marketing strategies with a focus on their Ideal Client Profile.
It is indeed critical to define which segment of the market each of your product and service fits into, this in turn will lead to finding, attracting and attaining your target. The reality is that, niche marketing is critical to your business success.
Thanks for reading, let me know if you have any comments.
Stephen C Campbell
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It is an unbelievable deal when you consider that you can use the tools for your own business and then turn around and sell them to your own clients. For only $66 you can get hold of over $10000 worth of products designed to take your internet marketing to the next level.
Check http://www.internetmarketingbusinessmastery.com/softwaredomination/ and make today the day when you move forward to financial freedom.
Stephen C Campbell
The 3rd and final part of the post :-
The ability to connect and network with online communities which have an interest in your product or service is in fact a great way which in my opinion all small businesses should be taking advantage of. Unfortunately, often the small business owner is busy running the day to day activities and don’t feel they have the background skills and time to work on using these method for driving business.
As a business owner it is critical to embrace the fact that one should be continually investing in themselves and in their businesses. So, in this respect one can hire a consultant or hire a technical graduate or intern to learn and implement in this area.
In addition to using the Web 2.0 tools it is advised to be creating products based on ones skill set to take advantage of the global customer base which their business’ internet presence gives them. The theme and key point is that ones website is more than just a website, it can and should be used as a business asset to drive offline business. The onus is on the business owner to invest in not just a website but a website which has equity and acts a business asset.
Me and my team are available to work with business in any location, get in touch if you need some help.
Stephen C Campbell
As I made the comparison between the differences between the workplace diversity landscape in Europe versus that in the United States and then began to draw the comparison between the picture of Diversity which I was looking at in Japan in comparison to anything I had ever experienced. Indeed, as I saw a time lag between implementation within Europe when compared to the United States and I saw time lag in Japan. However I could not even begin to focus on implementation but more on awareness and the path to implementation had not even been laid as yet.
With the management teams and decision makers being dominated by men largely set in their ways I saw many challenges up ahead. The first challenge was in educating the management team and workforce about Diversity, about the fact that their were different ways of doing things and also that men didn’t always have all the answers.
I was frequently surprised as I moved around the company I was working for at the time and; also in meeting other women from some of the other traditional Japanese companies professionally and socially how much talent was being laid to waste. I would meet women with degrees from universities here in the United Kingdom and also in the United States with excellent command of the English language who were working as secretaries. Even more surprising to me at the time was the fact that this was accepted and that they assumed and thought that that was they way that things were.
I will be ending this particular post with a couple more paragraphs in a few days time – thanks for reading and as always, let me know how I can be of assistance to you.
Hello again, this is the 3rd and final post on this topic. It is indeed a crucial topic and something which all organisations
need to pay attention to and embrace. It is my hope that more consultants such as myself will build this link between
the functioning of company and the role of Diversity.
As companies deliver their products and services to wider and wider profile of target customers it is imperative that more minorities, people of color and women are encouraged to be part of organizations and importantly are seen to be operating throughout their chosen organization at all levels.
The companies which innovate and reinvent themselves on a continuous basis are the companies which will retain their competitive advantage in the market place. Invention and innovation requires creativity and creativity requires true diversity.
Indeed the message that needs to be propagated throughout the organization is one that creativity is driven by true Diversity and, in turn creativity is the main driving force behind innovation and invention. It is this innovation and invention which enable companies to maintain their competitive advantage, this advantage drives profitability and this profitability continually establishes the business case for Diversity.
Thanks for reading, do get in touch to share ideas and for business collaboration.
Stephen C Campbell
Diversity is not just a “Feel Good Issue” in fact it may be more of a correct statement to classify Diversity as “A Critical Business Issue” i.e. there is a compelling business case for diversity. Today’s customers have a choice in purchasing products and services and; with the internet enable world that choice is becoming more and more global on a daily basis. In fact, companies who want to be the winners in their market space and particularly those who want to be big winners, simply cannot afford to practice and conduct business with policies of exclusion in existence.
The companies who want to succeed are the ones who take Diversity beyond the Human Resources department and make it a part of the fabric of the everyday business transactions. These companies take Diversity to a level where they become role models to other companies in terms of inclusion as they welcome employees with different styles, different perspectives, different ideas, different passports, different accents and different skin colors into all levels of the business. These employees are welcomed and are used to make decisions, develop products, engage with customers as a matter of course based upon their skill set.
I’ll conlude this thread in the next post, as always do contact me to discuss or if you need my assistance with your Diversity Strategy.
-Stephen C Campbell
Often within organizations the question is asked (by varying sections of the workforce) “why are we bothering with Diversity”? The point being, “things have not been so bad up until this point so why divert time, energy and money into this thing called Diversity which only seems to be in existence to help certain sections of the workforce” and often can be interpreted as acting as a career progression disadvantage to the employees who come from the dominant sections of the workforce.
Today more that ever there is a need to establish the business case for Diversity and to ensure that the message is passed down throughout al levels of the organization.
Above is a snippet of an interview between myself and Nadia Saba
Head Of Diversity for Avon & Somerset Police
It is fair to say that Diversity is often greeted with a certain amount of skepticism and doubt, is normally ‘owned’ by the Human Resources department whose task it is to ensure that Diversity is implemented throughout the organization.
In some cases the individuals with the Human Resources who are tasked with rolling out the program may not be fully up to speed with Diversity themselves and with the root cause as to why it is essential in today business landscape to have a coherent Diversity program which is understood by all within the organization.
This is where establishing the business case for Diversity comes into play, it moves the emotional aspect out of focus and gives employees the ‘real reason why it is so important for their organization to have a coherent Diversity strategy in place i.e. it is down to the effect on the bottom line business results as the company continually strives to establish its competitive advantage over and against the other companies operating in the same market space.
More on this in an upcoming post.
Stephen C Campbell