Yesterday, on my weekly Business Radio Program where I provide quality information on Business, Sales …..

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…. Marketing, The Internet, Globalisation and more !! I made a brief book review of Sheila Elliott’s ‘My Business Is My Business [Learn How To Earn A Fortune’] as the content is bang in line with the theme of the program. Listen to the podcast above for the summary review but here are the main points covered [which are based upon the chapters of the book] :-

  • Why Do You Want To Start A Business ?
  • Putting Your Vision Into A Strategic Marketing Plan
  • Exuding/Creating Confidence In Your Business
  • Financing Your Business
  • Running A Customer Focussed Business

… in line with previous week’s discussions and our review of Tom Peter’s ‘The Brand You 50’ and the specific discussion on :-

  • What do I want to be ?
  • What do I want to stand for ?
  • Does my work matter ?
  • Am I making a difference ?

… [this is taken from page 18] >>> in line with that; if you’ve listened the program you will be familiar that I am always talking about the importance of

  • Categories
  • Segments
  • Channels

i.e. all products and service fit within a particular category of the market place, those products and services are sold to specific segments of the marketplace and finally those products and services must by definition pass through a marketing channel.

Sheila Elliott’s book ‘My Business Is My Business’ is spot on and very relevant in today’s economic climate, I will be completing the review sometime soon – in the meantime, do yourself a favour. Grab a copy !!!

Let me know if you have any thoughts, comments or business collaboration ideas

In this current economic climate, more and more people are actually looking to make their dreams come true and get their work from home business ideas come to life and become self employed. One of the things that is often missing from a good business idea is that of a strategic marketing plan with the business owner often not having the requisite skills necessary to devise the business marketing plan.

If you are a small business owner working in the Bristol and Bath region you are advised to attend the next Bristol Business Seminar on the 09th Feb 2009. Further details may be found on the website and we will be spending a full evening looking at Marketing and Business Strategies with a focus on using the internet as a Primary Marketing Channel.

The Bristol Business and the Bath Business scenes are great and the engine under many economies are the small businesses; to give your business new year fresh start – come to the next Bristol Business seminar, make a small investment in your business and create the business future you desire.

Stephen C Campbell