As we see marketing continuing to change in terms of the requirements of the end user clients, it is clear that the use of Mobile as a marketing channel is one aspect of business that cannot be ignored any longer. In our consultancy we are currently targeting the legal sector, identified various companies to work with as we see that this is a market sector that people are accessing via their mobile devices on a daily rising basis.

The point to make is that as you can imagine, the reasons why people will call law firms vary widely and more and more people are calling law firms from their Smart Phones & Mobile Devices. Now, if you ask the question regarding what the core competency of Legal Companies are it is of course in the legal expertise which they charge for. It is not about keeping up to date with the latest movements and updates when it comes to marketing on the internet which includes the strategic use of Mobile Websites and Apps.

With the vast majority of the legal firms websites that we survey not having a mobile optimized website the first step is to make contact and to get a mobile optimized website designed and developed. Generally speaking we advise clients to use their Mobile Website for bringing in new customers and clients into their marketing funnel, when we go on to develop and App this is typically used to connect with and keep in touch with those who have developed an ongoing relationship with the law firms.

The specific functionality of the mobile website and app for the legal profession will of course vary based on the actual service offering of the law firm. This is where our Marketing Consulting expertise comes into play as we consult with our clients before we design and develop any Mobile Website or App. This is to stress the point that we are Marketing Strategy Consultant and the use of the mobile website and app are an extension of the marketing strategy of the company we are dealing with.

In summary, this is about Marketing Strategy Development and challenging those who have been given marketing development opportunities within the law firm [typically they will not be marketing professionals] to embrace this particular marketing channel upon which they can use to expand and promote their business.

To learn more about mobile marketing in the legal sector click on the link and contact us so we can begin working together, get the free report or read more of the excellent mobile marketing content that is provided there.

To your mobile marketing success,

Stephen C Campbell

It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis

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there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user is taken up in distribution channel management and dynamics and; this is an area that I spend a lot of time consulting in. However, with that said the internet is being used to assist with distribution channel management as well as in pushing products through various other channels to get to the end user.

So what should companies [large and small] do in order to get going with fully incorporating the internet into their overall business marketing strategies ?? I would advise to stop and consider two aspects :-

  • The internet as a promotion channel
  • The internet as a consumption channel

That is to say, ensure that there are two distinct strategies on the table for tackling how the organisation communicates with the end user in order to get the message of the product and/or service out to the world at large using the internet. Second, consider how existing products/service may be modified in order to allow the user customer to sample or fully consume the company’s offerings via the internet.

These are but two of the items that I consider when going through the thought process of developing a marketing strategy and using the internet as a primary marketing channel.

Any thoughts / comments / want me to help to your business ?

Feel free to get in touch ?

-Stephen C Campbell

Recently the business week top 50 companies in terms of business innovation list was released which made interesting reading. As a Business Marketing Strategy Consultant I took a look at the list to see what the key learnings were for me to take and to incorporate into my day to day Consulting, Speaking and Training

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activities. For businesses of all sizes, Small and Medium Enterprises as well as large Corporates – we can see that those companies that did not rest on their laurels are the ones that surge forward.

One of the key trends was that of the increase in Asia companies such as :

  • China’s high speed bullet trains
  • China’s wind turbines
  • South Korea’s Hyundai
  • South Korea’s LG Electronics

Having worked with Far Eastern companies for many years and having experienced the privilege of residing and managing in the region for a few years I have witnessed first hand the high levels of intelligence and dedication that is to be found in such countries. Rapidly learning from the best practices found in the west and adding where appropriate in order to develop and grown their own brand into global powerhouses.

Herein is the key learning from this post – keep reading, studying, learning and applying new ideas to your business. This applies to managers from large corporates to the small SME and the location in the world that one is operating in does not matter.

HTC were a contract manufacturer for many years for …

  • Microsoft
  • Google
  • Verizon
  • NTT Docomo
  • T Mobile
  • Sprint Nextel

… and learnt from their experiences where we now see the HTC brand standing alone as a quality, sought after brand with a specific message.

To end with this theme of innovation, the question I’d like you to consider is – what are you doing different in your business from what you were doing three months ago ?? Are you implementing specific key innovation strategies, making use of the new technologies and trying new things to reach your clients and to establish exactly what your message is in the crowded marketplace that we can see all around us.

We can all innovate starting by making a list of where we are today, where we want to get to and determining how we are going to get there. To close – I would like you to never underestimate the power of outside consulting expertise to help to get where you wish to get to in as fast as time as possible.

We will speak more about innovation in another posting – for now, don’t hesitate to contact me if you have any comments or would like to talk about business consulting in general.

Best,

-Stephen C Campbell






top ten business books

As a Business Marketing Strategy Consultant and Seminar Trainer – I work with businesses from a wide range of Business Sectors including …

  • Technology
  • Frequently Manufactured Consumer Goods
  • Beauty
  • Health and Wellness

                                      … and have to come up with developing and taking apart and putting back together Business Marketing Strategies and Tactics that corporations make use of to take their business to the next level. In essence I take all the lessons that I have learnt from working in over twenty countries throughout the world and working with companies such as …

  • Fujitsu
  • NEC
  • JC Decaux
  • Proctor and Gamble
  • Amazing Harmony
  • Hewlett Packard
  • British Telecommunications

                                   …. and conducting business with these companies in countries including …

  • United States
  • France
  • Germany
  • United Kingdom
  • Switzerland
  • Japan
  • South Korea
  • Hong Kong
  • Taiwan

                                    … as well as – reading, reading, reading, reading. I read business books all the time and take from the best Business Marketing Strategies and add to my own personal internal library. The combination and education and experience enable me to comment on the spot and develop strategies for topics such as …

  • Channel Marketing
  • Ideal Client Profiling
  • Marketing Segmentation
  • Pricing Strategies

                            …. and so much more. So there you go, I read and study A LOT with a view to being excellent as an Internet Business Marketing Strategy consultant and; here  is a list of ten books that I recommend that you can take and devour to improve your Marketing Strategy skills.

Stephen C Campbell

 


Name Company Notes
 Jay Abraham

jay abraham

9 Ways to Move Your Business from Stagnation to Stunning Growth InTough Economic Times

 

Stephen Pierce

stephen pierce A great resource from someone who has been there and done it – from nothing
 David Abingdon

david abingdon a treasure trove of a book crammed full of time-tested strategies and techniques to help you to get more customers, get more out of your customers and to keep them coming back for more.
 Abigail M. Thernstrom

 

Abigail M. Thernstrom The racial gap in academic performance between whites and Asians, on the one hand, and Latinos and blacks, on the other hand, is America’s most urgent educational problem.
Dan Kennedy

Dan Kennedy Dan Kennedy Takes Business Owners from Recession Warriors to New Economy Entrepreneurs
 

H W Brands

H W Brands Giants of American Business from John Jacob Astor and J.P. Morgan to Bill Gates and Oprah Winfrey
Peter Drucker

Peter Drucker The Best of Sixty Years of Peter Drucker’s Essential Writings on Management
David Sandler

David Sandler The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
Richard Branson

Richard Branson In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals.
 W. Chan Kim and Renée Mauborgne

W. Chan Kim and Renée Mauborgne Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant



Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large.

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When we look at how business has developed over time we can see that we are in a highly competitve market place and we can also see that there are so many people who have decided to startup and work in their own; small work from home businesses. This within itself is such a great thing but with that comes many challenges which we shall touch on in this article.

As a Business Marketing Strategy Consultant – one of the things that I am faced with and see in my working life is the fact that the Small and Medium Enterprise Business Owners are in fact experts at their particular field. That may be Makeup, Woodworking, Car Mechanics, Medical and the list could go on and on. Now when it comes to developing a coherent Marketing Strategy – I liken it go one opening up a restaurant and hiring a specialist to prepare the food, to wait on the tables, to serve at the bar and all of the other necessary tasks that are necessary for the smooth functioning of the eating establishment.

You can go on to compare this with all that is needed in order to develop a Strategic Business [Internet based] Marketing Strategy from which to establish ones livelihood. Based on my experience in conducting business in over 25 countries throughout Europe, the U.S. and the Far East I know tend to focus on three main components i.e.

  • Channels to Marketing
  • Marketing Categories
  • Marketing Segmentation

Before I start with anything though – I will work on developing the message that the client has to ‘say about themselves and of their product and service.

More than anything else, the small business owner is encouraged to seek out and to use the very best Business Marketing Strategy consultating services that they can; this will end up saving a lot of time not to mention the amount of monies that they will will end up not losing buy having spent the money up front on using a Strategic Consultant.

I gave a presentation the other week about the process of marketing and the internet. It was interesting to see the reaction and anticipation of the audience when I got through some 30 minutes of the business marketing strategy information output without really going into any real depth about the internet.

The point that I am always trying to make is how to view the internet as a part of the overal business marketing strategy of any organisation. Of course all large and small companies know that they need to have a website, this is where I see so many problems in relation to the development and execution of a business internet marketing strategy. That is to say, there often is no strategy – the website is ‘thrown onto the internet because the Small Business Owner has been told that they must have a website [which is true – I would say].

As I develop key Business Marketing Strategies from conception to implementation it is the message of the organisation that needs to be clearly understood by the business owner before that message can be communicated by any medium. That is where it comes to the message that I am constantly putting forth …

View the internet as a Marketing Channel

  • If your message is not clear
  • If you have not defined your key Marketing Segments
  • If you have not identified the most appropriate Channels To Market
  • If you have not taken the time to define the Profile of your Ideal Client.

… And of course the list could go on with all of the components that a Strategic Business Internet Marketing Consultant [the function that I provide] bring to any business. As you would hire a chef to prepare the food in your restaurant [and not try to learn how to cook yourself] – hire in a Business Marketing Strategy Consultant to help take your business to the next level.

Any comments, let me know, if  you need any consulting – get in touch.

Best,

-Stephen C  Campbell

Here is another testimonial from another Business Person delighted with the insight and perspective I was able to bring to her business. With more and more people looking to get their very own business ideas out there to …

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… the world at large, it is vitally critical for those people to ensure that the direction that they are moving in is based upon solid Marketing Strategy fundamentals. If you are not a Marketing Professional, you will be glad for the time, money and effort you will have saved yourself by taking the time up front to engage a Business Marketing Strategy Consultant to help you to get to where you wish to go – in as short as time as possible.

Stephen C Campbell