I had an interesting conversation today with a colleague [Mark Stonham] and we were discussing strategy development and the conversation, for a while became centred around the internet. It was then that I started to talk about my concept of how I feel the internet should be viewed and positioned as a key component of a company’s marketing strategy.

Those of you have read my thoughts before will know that I position the internet as a [nother] marketing channel that organisations can use to get their message out to the world at large, this channel can be used to collect market intelligence, survey customers as well as being used to deliver the products and services of the company to the client.

I also went on to stress the point

that I believe that not enough

attention is paid to segmenting the

internet itself as a channel to market.

What do I mean by this ? well – the internet itself provides multiple sub channels that can be used to communicate with – some of them are :-

  • blogging
  • article marketing
  • video marketing
  • email marketing
  • social media marketing

… it is through these marketing channel that we as marketers and business leaders need to make sure that we communicate effectively with those who are to become our customers. For that to happen those clients must be interfacing with us through specific sub internet channels.

It is here that I can see where many companies are potentially making costly strategy development errors in not taking the time up front to develop their internet channel marketing strategy. It is here that they will be told which internet sub channels their clients are interfacing with most and direct them with respect to how much effort, time and energy should be directed towards any one or multple internet marketing sub channel.

Having said that, I do understand that there are many social media marketing experts that push the idea that using this form of marketing on the internet is all that is necessary – needless to say, I disagree as …

Strategy should precedes execution

… and this stands true for marketing on the internet as it does if you were to be selling products and services into a new country.

As always, I hope you find this useful – and do feel free to hit the contact button above and get in touch if you would like to discuss business consulting, training, coaching, speaking or mentoring services.

To your business success.

-Stephen C Campbell

As I was discussing during my radio program a few weeks ago, China is now officially the world’s second largest economy …

[display_podcast]

… overtaking Japan and as far as we can see the business opportunities will continue to rise in the coming years. After my very first business consulting seminar in Shangai [in Channel Marketing Strategies] focussing on the Internet and Distribution,

it was very educational for me to learn from some of the executives who I was standing in front of for days delivering the first of many marketing strategy seminars and consulting sessions.

Having managament from different industries all desiring to have their needs met meets with certain challenges, however as I am striving for excellence – I was happy to stretch myself up into new comfort zones.

With there being a shift from China just acting as a manufacturing arm for many of the world’s Multi National Companies to being an economy that is innovating and producing goods and services that needed domestically and internationally, we see a corresponding need to learn from the west in terms of process management and strategy development. The point is that – by learning in the form of taking in business consultants from the West, the country will save itself years in terms of trial and error, not to mention the amount of money that goes with that.

With all of the dynamics that goes into piecing the economies of the world together, as a business consultant I can see many opportunities for strategyt consultants like myself to lending a hand to the development of the economy of China.

With that said, I look forward to many more interactions and learning from as well as assisting Chinese [based] companies to grow and prosper as the dependency on the strength of business China continues to be one that is growing.