Having has the privilege ot have conducted business throughout Europe the United States and the Far East I have to say that the most joy and interest that I had was in conducting business and seeing globalization in action in places such as Indonesia, South Korea, India and Taiwan.

The way that the world markets are structured means that we actually need the world markets in places such as India and China to develop in business skills such as manufacturing, design and joint venturing. As the richer economies continue to innovate we see the other world economies taking on tasks such as co development and low cost manufacturing.

While many kick against the rise of globalization, the fact remains the innovation in the traditional wealthier economies of the world means that business opportunies and economic development paths are given to the less wealthy economies of the world. These emerging markets move on to become established world markets – such as given in the example of South Korea.

Every business whether big or small, national or international, family run or corporate structured – exists to provide a product or service via a marketing channel to the end user customer.

That is so simple to say yet so hard to focus on marketing and making the process of provision of the product smoother. Based upon my experience in working in over 20 countries throughout Europe, the U.S. and the Far East and working with my small business clients – I’ve put together a short report covering, Branding, Category Marketing, Niche Marketing and more. It is a part of the business man’s encyclopaedia and you can a free copy at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

PS : let me know what you think

What are some of the things which seperate business owners from self employed individuals who leave their corporate careers and end up working twice the amount of hours for sometimes less pay. Part of the answer is that they end up working in a job rather than building a company.

My business consultancy now has staff in 4 countries including Europe and the Far East, I now only concentrate on the highest incoming producing activities. More importantly for me, if I am not there in the office – the business will still continue to run. This is by design and all a part of my company’s marketing strategy and something which I strive to instill in my clients.

My “components a marketing strategy” report and audio give a basic introduction into marketing fundamentals and I’d appreciate if you grab yourself a copy. You can also learn some life changing business concepts over at http://www.businessmansencyclopaedia.com/

Stephen C Campbell

Working mainly with small businesses we develop their marketing strategies and in the majority of cases those small businesses do not have an internet presence or if they do, they have a website sitting up there in cyberspace performing no real function or doing anything to enhance their business.

Now in addition to instructing and coaching our clients in the fundamentals of marketing and devising strategies focusing on channel marketing, creating a compelling value proposition and producing products and services to fit into the appropriate categories of the market. We now incorporate a section into our consulting on instructing business to take advantage of the amazing opportunities which exist for using the internet to drive one’s offline business.

Fortunately with a background in traditional offline marketing and have my experience gained in conducting business in over 20 countries throughout Europe, the U.S. and the Far East coupled with the embracing the new technologies has given our customers the edge and the tools to use the new technologies via the power of the internet to grow their businesses.

More on this in a subsequent post,

Stephen C Campbell

One of the first things I do when working with a new client is to establish what they believe is their Compelling Value Proposition Or Unique Selling Point. Of course this is all marketing speak which the majority of small business owners are not familiar with.

In everyday language the question I lead them to answer is “why should a customer want to do business with me?” or “

what is so special about my product or service”.  The answer to this leads us on to lots of different outcomes as we look at

marketing channels, customer satisfaction, customer retention and so on, some of which I will cover in future posts. But for

you the reader, business owner or someone with a business idea – get a blank piece of paper and write down the answer to

this question.

 

For example : I (Steve Campbell) have conducted business in around 20 countries throughout Europe, the Far East and

spent much time in the U.S. (which I absolutely loved) as well as living in the Far East (Japan) for over 2 1/2 years. This

coupled with my experience of running my own organization, experience of customers from a wide range of cultures

coupled with a strong academic foundation and expertise in Internet Marketing and developing technologies gives my customers confidence that I can bring all that background to help them with their business.

 

It is satisfying for me having come from a Research and Development background and a base of marketing in the

computer industry to now work across a wide range of market sectors.

 

In closing, if you can answer the question as to why someone would benefit from doing business with you, then you will be

in a muich stronger position to start telling people about it and providing your product or service to the world.

 

Good luck with your business and marketing, let me know if I can be of assistance to you.

 

Feel free to post your comments and let me know what you think.

 

Thanks,

 

-Steve http://www.CapidHouser.Com/

 

PS : check out this resource put together by me and my team

http://www.InformationInAudio.Com/

As I discuss the possibility of being hired as Business Consultant often by the small business owner, the question which often arises is “I have managed up until now without a marketing consultant, why do I need one now?” After I dig a little deeper what I normally find is that my prospective client’s business has been stagnant for years, that they have been doing things the way they always have and; as we know that guarantees we get the same results.

Of course, if you have not been trained in the marketing discipline, have a natural tendency or bias to market or not been exposed to classic marketing principles there is not reason why you should know exactly marketing is or how to execute marketing in your business. My advice to any prospective client or to you reading from wherever you are in the world is, if you are not moving with the times, learning and executing sound marketing principles to take your business to the next level – you are missing out on potential new customers, business growth, wealth creation and more.

Specifically, failure to make extensive use of the internet to generate awareness for your company, build your brand, establish your expertise and to reach customers from all corners of the earth is something I consider as a BIG mistake. If you are unable to grasp the new technologies, don’t have the time or personnel to execute the necessary tasks then the next best thing is to hire a consultant.

It is particularly rewarding for me to bring my experience of conducting business throughout Europe, the U.S. and the Far East to my consulting practice and to help in taking my clients business to the next level. Look out for some more posts in the Business Consultancy field real soon and for some products which I am putting together to help other with their marketing.

As always, please do feel free to post your comments and let me know what you think.

Thanks,

-Steve http://www.capidhouser.com/