OEM marketing and business development is where I spend a few years managing clients within Europe, the United States and the Far East. It is an exciting part of business to be involved in as so many people are unware of the fact that when they are driving a car or using a computer – that many of the components in the product are not manufactured and developed by the company that has its name stamped on it.
This is where OEM – Original Equipment Manufacturer – business development comes into play where the 10s of millions of $s of revenue are generated where companies supply various parts and components to other companies. This could be :-
- steering wheels
- car tyres
- ball bearings
- machine parts
… and many other components parts that are necessary to manufacturing lines operating.
Another Business Customer Testimonial from (a United Kingdom based United States Entrepreneur) my friend and Business Partner …
… Bill Moore [www.asmilingworld.com/] As Marketing [and the resultant Sales] are the life and soul of every business idea [and organisation] so therefore it is essential to get a solid Marketing Strategy developed at the outset.
Stephen C Campbell
Whilst working in technology marketing management for one of the largest and most respected computer companies in the world I acted as chair of the European Black and Ethnic Minority employee network as well being involved and liaising with the Diversity team in the United States. Being based in the United Kingdom it was indeed fascinating for me to see how in many respects the corporate Diversity program for my colleagues in the United States was far ahead (years) when compared to the program which we were implementing in the United Kingdom and the rest of Europe. Indeed we have no Affirmation Action here in the United Kingdom and were not affected by some of the political and legislative pressures that were being experienced by my counterparts in the United States.
As my career progressed I was promoted to manage a section of the Far Eastern business based in Japan. I spent most of my time in Japan, about 80% with the rest of my time being spent managing the business in Taiwan, India, Korea and the other countries in the region for which we had business interests. Hearing of my experience with Diversity I was soon contacted by the local Human Resources team in Japan and quickly got involved in the Diversity initiative there.
More on this exciting subject which is critical to the success of any organisation operating within our global marketplace today.
Stephen C Campbell