Business is at the centre and heart and centre of life in most of the developed world and some people view starting and promoting a successful business as an extension of themselves and; as a vehicle where they can go on and make a positive influence and difference in the world at large.
When we look at how business has developed over time we can see that we are in a highly competitve market place and we can also see that there are so many people who have decided to startup and work in their own; small work from home businesses. This within itself is such a great thing but with that comes many challenges which we shall touch on in this article.
As a Business Marketing Strategy Consultant – one of the things that I am faced with and see in my working life is the fact that the Small and Medium Enterprise Business Owners are in fact experts at their particular field. That may be Makeup, Woodworking, Car Mechanics, Medical and the list could go on and on. Now when it comes to developing a coherent Marketing Strategy – I liken it go one opening up a restaurant and hiring a specialist to prepare the food, to wait on the tables, to serve at the bar and all of the other necessary tasks that are necessary for the smooth functioning of the eating establishment.
You can go on to compare this with all that is needed in order to develop a Strategic Business [Internet based] Marketing Strategy from which to establish ones livelihood. Based on my experience in conducting business in over 25 countries throughout Europe, the U.S. and the Far East I know tend to focus on three main components i.e.
Channels to Marketing
Before I start with anything though – I will work on developing the message that the client has to ‘say about themselves and of their product and service.
More than anything else, the small business owner is encouraged to seek out and to use the very best Business Marketing Strategy consultating services that they can; this will end up saving a lot of time not to mention the amount of monies that they will will end up not losing buy having spent the money up front on using a Strategic Consultant.
When we look all around us, in particular when we look at the bristol business scene – we can see that there are more and more small work from home businesses that are actually making a significant contribution to the economy of region by providing their products and services out to the marketplace.
All businesses exist to effectively deliver their products and service via specific marketing channels and in the bristol marketing scene there is a great deal of competition. We see organisations such as business west bristol providing training in the region to small businesses and other more specialists companies with more specific business training experience making a significant contribution to the marketplace.
Marketing is the heart and soul of every business and especially when looking to start a business it is really important to ensure that you as the business owner put business training seminars and sales and marketing courses at the forefront of their operations.
There is a growing trend in the number of women have quality business ideas and who are actively running their small work from home businesses. With this in mind, Stephen C Campbell will be running a seminar on the 22nd November for Women Only focussing on the Components Of A Marketing Strategy : details may be found at … https://www.stephenccampbell.com/bristolbusinessseminar/
It is unfortunate that the majority of small work from home business owners fail to develop a coherent marketing strategy and as a consequence fail to get their message heard by their target audiences. Every successful business must operate according to a marketing strategy and often the small business owner does not have the required skills necessary to create the life that they desire.
The Bristol Business Women’s Seminar will be a full day spent on unravelling some of the mysteries needed in order to develop a business strategy for your bristol business.
I am often asked ‘what is a blog’ or ‘what part does the internet play in growing my business’ and other similiar questions that relate to using the new technologies (such as email marketing) for all businesses including the corporates and small and work from home businesses. Often companies have a website but in many cases their website presence actually serves no purpose with respect to actually building the brand of the business.
In my consulting work – I go to great lengths to explain how the internet should be used as a part of the overall business strategy of the business. Granted, most businesses know that they should have a website and in my experience that is because everyone else has a website. The key point is that the internet is one of the best not to mention most cost effective ways that any business can use to build their brand and blast their message literally the world over.
Of course before the branding campaign can commence, due diligence must be done in respect to actually determining it is that the brand of the company actually is. As well as being able to build the brand using the internet, this is where the skill in the process of marketing comes into play and the cost effective use of using consultants will pay for itself in both time and money.
So what is the most effective method that one can use to build ones brand on the internet ? I recommend using specific blogging strategies after of course you have taken time out to develop your sales and marketing strategies. Some of the things that you can do is to determine the subject of your blog and then look to connect with other people the world over via your blog who are commenting on the same subject.
Also, you should start to produce material via your blog – setting yourself apart as the expert in your field and business. As your blog is optimized (by us) it will be picked up and over time will be picked up by those who are interested in your field and will surely but steadily build your brand.
This is but a brief discussion on how you can use specific internet marketing strategies to build your brand as you build your business in line with your overall business marketing strategy, that is whether you are a large corporate or a small work from home business.
If there is anything we can do to help you on your way – get in touch, also interested in any comments you may have.
I have met with a few prospective clients over the past weeks, there is a standard process which I go through when determining if I am the right person to be working with the customer, and also to determine whether or not the customer is in the right place to grasp and implement some of the World Class strategies which I will introduce them to should we work together.
As in 9.9 times out of ten, I find that people launch their business being very good at producing their product or service – however, they often have very little idea about marketing, the marketing process, terms such a market segmentation and category marketing. I take some time to explain some of the most basic concepts of marketing and as I have spoken so many businesses I cannot recall how many it is always interesting to see when the fact that marketing and business strategy is a skill and discipline. A discipline which is to be learnt through education and action, just like any other skill ye; it is amazing that people stake their whole future on running a business and it never crosses their mind to spend but a few thousand pounds on working with an expert to developing their marketing strategies to help them grow their business in the years to come.
It is my desire to increase the number of consultant in our company and to get the message over to more and more small and work from home businesses that, Marketing is the Heart and Soul of their’s and any other business.
If you are running your small business, read as much as you can about the process of marketing and even better, get in touch and let’s talk about how I can craft a world class marketing strategy with full Internet Infrastructure Development to take your business to the next level.
More and more I am incorporating the use of the internet as key component of the business strategies of the companies I do consulting work for. The point that I work to get across to clients is that they should be using their internet presence to act as equity for their business. What do I mean by this ? Well, most companies (small work from home businesses as well as the large corporates !!) may well have a website but it actually serves no purpose in terms of acting as realy equity for the business. In many cases the website actually received no or very little traffic as the business owner’s concern is with having a website as opposed to incorporating the internet presence into the overall company’s business strategy.
We have the world class expertise to create information products (we have many, many of our own) and to drive traffic to the website. Below is an example of one of the products we have created for ourselve in a ever growing and popular market niche :- (for the best clarity watch the video by clicking here [it may well take some time to load])
As I mention business strategy, that leads me on to another point – most of the small businesses I come across have no business plan or marketing strategy. At times company’s may put a basic plan together in order to get money from the banks but this is not the same as having a coherent market focussed business strategy dealing with components such as :-
Ideal Client Profile
…. and the list can go on. I cover this and more when I work with clients and even provide a service where we create information products which are complimentary to their core ‘bricks and mortar’ business and give them the strategies to bring visitors to their main and auxiliary websites. After all, what is the point in having a website if noone ever visits the site to see what you have to offer ?