Changing Face of Marketing Communications The function of any business is to service its active set of clients and that is where the area of expertise will lie. In this technology enabled world most companies know that they need to have a website – even though there are many companies out there in the world Continue Reading…
Tag: Mobile Devices
mobile marketing in the legal sector
As we see marketing continuing to change in terms of the requirements of the end user clients, it is clear that the use of Mobile as a marketing channel is one aspect of business that cannot be ignored any longer. In our consultancy we are currently targeting the legal sector, identified various companies to work Continue Reading…
reputation management and internet use
In this day and age more and more people [i.e. your clients and customers!] turn to their computers and mobile devices and hence the Internet to look for LOCAL products and services. Long gone are the days when people pick up the Yellow Pages first to find what they what they need – just because Continue Reading…
mobile marketing business strategy
As a business strategy consulting working with businesses from multiple market sectors on an international basis there are certain trends that are so dominant that for ongoing consulting and training sessions I cannot help but point them out. [display_podcast] One of these trends is the astounding use of mobile devices (smart phones, iPads, tablet computers Continue Reading…
mobile marketing websites for business
It is taken as standard that all businesses will have a website presence these days. Just consider the questions that you ask when someone is informing you about their business whether it be the largest corporate or a Small & Medium Enterprise organisation. At some point in time their website address will come up in Continue Reading…
business to business internet marketing
The topic of the relevance of the use of internet marketing for business to business sales is one that often gets posed by those marketing decision makers who get presented with options for spending money on things such as :- Search engine marketing Social media marketing Content generation Podcasting Video marketing … and other internet Continue Reading…
qr codes marketing mistakes
Common mistakes business owners make when using QR Codes and how to avoid them QR Codes are two-dimensional codes that connect mobile users to your online presence and can be a powerful marketing strategy. However since it is a new trend, there often costly mistakes that business owners make that can be avoided. This article Continue Reading…