The question that many small business owners as well as executives from some of the largest corporations in the world have asked and are asking is, ‘what about the internet’ ?? … [display_podcast] … My response is that the internet is to be viewed as a marketing channel for the corporation. That is as a Continue Reading…
Tag: Stephen C
channel marketing strategy
Your company’s [Distribution] Channel Marketing Strategy is key to the success of the products that you are selling in the market place, is used to be that technological superiority could be relied upon for market dominance. Looking at companies such as Walmart and Dell, we can see how critical it is for organisation’s to be Continue Reading…
Mobile Marketing And Advertising
As we can all see, mobile marketing as well as mobile advertising is a terrific way for a variety of business types to get the word out. The beauty of this type of marketing is that it is instantaneous and targeted. Mobile marketing and advertising is in fact a coherent channel to market, and one Continue Reading…
corporate marketing consultants
For you reading this post and familiar with my writings, you will know that this topic of the use of external marketing, business strategy consultants is one that is dear to my heart. With the current state of the economy and no immediate signs of an impending upturn, corporations are having to slash budgets and Continue Reading…
social media marketing linkedin
Taken from my latest product on how to make money on the internet, I cover several social media marketing [display_podcast] strategies, one of which is making use of LinkedIn. Here is the tactic in full, if you wish to get more details on the internet marketing training program then follow the link. If you’re not Continue Reading…
internet marketing consulting
It is very interesting for me as a Business Marketing Strategy consultant to see how much of a shift of an emphasis [display_podcast] there has been in terms of corporations focussing on making use of internet marketing consultants. We know that a large percentage of the cost of getting a product to the end user Continue Reading…
internet marketing training programs
Internet marketing training programs are growing in demand as more and more corporations are correctly placing the internet in its correct [display_podcast] position in terms of the overall business strategy development activities that will determine where the company is going. The question is, where is the internet to be placed in terms of the development Continue Reading…
distribution channels in marketing
During my radio program today we discussed the marketing mix [many people know this as the 4 P’s] as this was requested by one of the listeners. For those of you who are not familiar with the Marketing Mix, the 4 P’s stand for :- Product Price Promotion Place … now when we talk about Continue Reading…
london internet marketing
When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis. Now – we do know that many businesses have readily understood how critical it is to make full Continue Reading…
goal setting in business
Today I am considering the topic of Goal Setting In Business as this is something that I am asked about frequently and is a skill that many business people do not possess and; as a consequence the process of setting goals and following them through to a conclusion (and then setting new ones) is not Continue Reading…