Marketing Strategy Business Development One of the most common questions that I get asked when acting in the capacity of a marketing strategy consultant by those individuals who are looking to start out in business [these include work from home entrepreneurs as well as small brick and mortar business owners]; also by those who have Continue Reading…
Tag: Target Market
marketing and distribution planning
When it comes to both marketing and distribution, you need to come up with a plan. This plan should include both the goals that you intend to achieve, in a measurable form, and the steps that you plan to take in order to get there. [display_podcast] Having a plan will make it so that you Continue Reading…
multi channel marketing strategy
In recent months, much of my work has been centred around that of Channel Marketing and I cover specifically that of [display_podcast] Multi Channel Marketing which is being expected and demanded by the end user customer more and more these days. So – why Multi Channel Marketing ? It has been shown that many people Continue Reading…
london internet marketing
When we look at the overall economy of the united kingdom it is amazing to consider how much revenue is generated in London alone and; the amount of businesses that are starting up on a weekly basis. Now – we do know that many businesses have readily understood how critical it is to make full Continue Reading…
Niche Marketing & Market Segmentation
I consider Niche Marketing or Market Segmentation a key element to any business and/or business plan. Failure to analayze your target market into specific niches or market segments will inevitably mean that you end up marketing and promoting your product in less than the most efficient manner. For those who have a business and how Continue Reading…
Use Streaming Video To Rejuvenate Products ii
Now, let’s continue with the fascinating subject. Thanks to the popularity and user-friendliness of digital multimedia and of online video, you can rejuvenate your product offerings in several different ways by offering video on a webpage without having to either recreate it or give it away. Best of all, it’s much easier to use streaming Continue Reading…
What are the Key Factors in Making E-commerce Work? iii
Onto the final part of this thread :- Some Internet aficionados prefer e-shopping on their own. In which case, your (secure) site could offer complete transparency when it comes to products and services offered. This might entail more time to create, and a lot of Internet marketing research. This gives your customers a sense of Continue Reading…
Diversity, Management, The Marketplace & Bottomline Profits III
This is the final post on this topic on this critical topic of Diversity with the workplace. The results of fully incorporating Diversity into the fabric of the organization’s decision making process by the management team (ably assisted by the Human Resources department) will result in products and services which are more targeted to the Continue Reading…