The question every Business Owner faces in 2013
"How To Use The Internet Effectively In Their Business" - The one thing your business cannot do without is Using The Internet For Marketing to more Effectively ...
Connect With Existing Clients, Generate New Leads, Build Its Brand Online & Drive Revenues by using the New Technologies Of The Internet Such As ...
Search Engine Optimization, Social Media Marketing, SMS Text Message Marketing, Video Marketing, Blogging, Reputation Management, Mobile Coupons, Mobile Apps & Mobile Optimized Websites to compliment and enhance its Existing Business Strategy.
From: The desk of Stephen C Campbell MBA, MSc, MCIM
Date: Thursday 8:30 am
Why is it important? With 24x7 access to the internet : Your Online Strategy is Your Business Strategy because this is the chosen method of your existing clients and potential customers for looking for news, information and content on products and services - i.e. 'the Products & Services That Your Business Delivers' to the marketplace.
We understand this shift in the marketing landscape and the answer is to effectively get clear regarding your existing business's strategy and effectively integrate [some of the confusing] technical internet tools to build and enhance your marketing strategy to ultimately drive revenues.
The alternative is to do nothing, to 'throw up a website, pay £1000s/month in online advertising [without measuring the ROI] or worse still, give up your power by passing all of the internet marketing activities over to an external agency [and not really understanding what they do on a daily basis] to develop your online marketing strategy.
The Solution : management need to get skilled up when it comes to how the internet relates to their business - this will be revealed in the Business Internet Marketing Strategy Seminars for managers that we have been conducted privately for clients such as ...
- Swatch Group China
- Stanley Black & Decker
- Iveco Trucks
- Telekom Austria Group
- OMV Petrom
Business Internet Strategies Seminar
This Business Internet Strategy Training takes a consultative approach leaving you with specific tools and techniques you can use to build your business. This is not a technical day per se but instead focuses on your business' existing marketing strategy and deals with how the outbound marketing strategies and tactics can be integrated with the internet and new technology tools.
Here are the main topics that we will cover :-
A look at some of the more technical internet marketing terminology essential for knowing in order to effectively become an internet channel marketing expert. Some of the terms that you need to be familiar with :-
- Anchor Text
- Organic Website Traffic
- Paid Website Traffic
- RSS Feeds
A look at the trends in the useage of the internet and how this relates to your Channel Marketing Strategy.
- Internet Useage By Region
- Mobile Internet Access
- Customer Expectations
- Social Media Marketing
New Marketing And Your Business
Provides an overview of the internet technologies that are to be incorporated into your organisation from a strategic perspective. It is essential that the internet activities are fused into the existing business strategies in order for them to be effective, we look at what you need to do now for maximum effectiveness. We take a look at :-
- Interruption Based Marketing
- Permission Based Marketing
- Defining Company Assets
Old/Current Marketing & New Media Marketing
There is a need to blend what worked in the past with the new marketing internet technologies. The blend very much depends on your customer segmentation and their preferred methods of communication. We explore (the old) Interruption based marketing vs that of (current) Permission based marketing and explore how your organisation is set for the market place’s means of interacting.
- Traditional Advertising Methods
- Customer Expectations
- Interruption Based Marketing
- Convergence Marketing
Redefining The Marketing Mix
Current/Traditional marketing and associated tools were born during the age of television and mass markets.
We examine each component of the Marketing Mix in turn and map this to your business with a view to developing strategy for the convergence of the internet marketing tools in your business.
- Business models are built around the 4 P’s of marketing
- The marketing mix consists of Product, Price, Promotion & Place
- Your definition of these components must be modified accordingly in order to cater for the Permission based marketing mindset of today’s customers.
Search Engine Marketing 101
Search Engine Marketing is unlike any other form of marketing and does not relay on Interrupting the [potential] clients [that start their purchasing decision with an online search] instead focuses on those who 'raise their hands' by expressing an interest in your business' products and services. We look at the following in terms of how it relates to your business :-
- Keyword Research
- On Page Content Factors
- Off Page Content Factors
- Social Media
- Article Marketing
- Page Rank
- Alexa Rank
Engaging Customers Via The Website
First we have to take the necessary steps to get visitors to our internet properties, the next step is to ensure that they are adequately engaged after they click on a hyperlink that takes leads them to our site. Amongst other things we will cover ...
- Quality Of Visitors To Our Website
- Quality Of Incoming Links
- Paid Search
- Website Optimization
Mobile Marketing & Advertising
There is a growing trend towards mobile device useage (smart phone & tablet PCs), as we enter into the post PC era it is becoming more and more essential for businesses to be able to communicate with clients in the mobile world.
- We consider outbound Mobile Marketing
- Clients need to access us efficiently via their mobile devices
- Mobile optimized websites and portals are becoming an essential part of the marketing strategy for corporations.
- Development of mobile websites are considered, how you can craft yours and what to do when clients visit you through this marketing channel
Online Reputation Management
Reputation Management needs to be part of your business' marketing strategy development as we see that customers are turning to the internet for user reviews of products as well as the thoughts and opinions of client's experiences of dealing with your company. These are read by potential and existing clients before they engage with your company. Positive reviews and testimonials can add millions of £s to an organisation's revenue whereas the failure to strategically enhance its reputation online can cause a company to go out of business due to lost clients and declining revenues. We will discuss ...
- Today a business' reputation online is proportional to its success
- You need to strategically control your reputation online
- How you can use the new technology tools to enhance your reputation online
- Mobile review management
- How to counteract bad reviews
We go through a series of case studies, some of which showcase how specific corporations have used specific new technology tools as a key component of their Channel Marketing Strategy develop to engage with customers and to drive revenues. Dissecting these practices will provide you and your business with valuable insights that you will be able to take and act upon to enhance your business operations my making full use of the internet as part of your channel marketing plans. Some of the Cases ...
- Scarcity & Abundance in your marketing
- Content Leveraging
- Use Of Twitter For Customer Engagement
- Corporate Social Media Marketing
- The Use Of Blogging By Corporations For New Product Introduction
Here's a summary of the topics we'll cover during the Fast Paced, Mind Stretching & Business Strategy Challenging day.
|Business Internet Marketing Strategy Seminar|
|Module 1 : Glossary||$197.00|
|Module 2 : Introduction||$197.00|
|Module 3 : New Marketing & Your Business||$197.00|
|Module 4 : New Media Marketing vs Old Marketing||$197.00|
|Module 5 : Redefining The Marketing Mix||$497.00|
|Module 6 : Search Engine Marketing 101||$197.00|
|Module 7 : Website Customer Engagement||$197.00|
|Module 8 : Mobile Marketing & Advertising||$197.00|
|Module 9 : Online Reputation Management||$497.00|
|Module 10 : Case Studies||$497.00|
|In Company Consulting & Training Real World Value Today:
Your Price For The Day:
We are confident that you will take away ideas from the day worth multiples of the cost for attending. If at the end of the day you do not agree, let us know why and we will give your money back.
Priority Order Form
YES! I want these Business Internet Strategies to boost my business.
- I understand I will be billed £500 today per attendee for a full day's attendance to the seminar.
- If at the end of the day I determine I received no ideas for growing my business I will ask for a full refund.
P.S. business internet sales & marketing consulting strategies is a single payment membership site. You will need the Adobe Flash plugin installed (free and included with most browsers), or a video player capable of playing WMV files if you want to watch the videos offline.
P.P.S. After signing up, your account will be instantly activated and you will have access to the first of the training videos in the next few minutes.
(The secret of / the age old question about) TOPIC finally revealed...